Heathrow Sets New Standard In Airport Retail With Comprehensive Overhaul To Deliver Unrivaled Convenience And Premium Essentials For Every Traveler

Wednesday, July 16, 2025

London Heathrow airdrome will move nan airdrome shopping conception connected its caput pinch a revolutionary caller unit strategy that delivers an unbeatable level of convenience and value recreation essentials for passengers passim nan airport. With immoderate of nan astir iconic products and merchandise categories for illustration news, books, health, and beauty each successful 1 place, nan airdrome is nan cleanable destination for nan time-strapped visitant looking for ratio that doesn’t waste and acquisition disconnected pinch quality. In collaboration pinch Lagardère Travel Retail and WHSmith, Heathrow is committed to providing a new, refined shopping situation and acquisition that’s much relevant, personalized, and connected, allowing passengers to shop nan astir basal puzzling items to support them entertained earlier their flight.

Heathrow overhauls recreation essentials shopping to connection passengers much prime and caller luxury brands

Heathrow Airport has announced nan findings of nan latest reappraisal of its unit proposition based connected improving nan rider shopping experience. It updated that it had awarded caller contracts to Lagardère Travel Retail and WHSmith to modernise and amended nan accessibility of halfway recreation equipment astatine nan airport. The move is successful consequence to much than 50,000 customers asking america to make shopping astatine nan airdrome much convenient and speedier.

The nonsubjective is to streamline nan full recreation acquisition by providing basal merchandise categories specified arsenic newspapers, books, wellness and beauty solutions each successful 1 place, providing passengers pinch easy entree to their required essentials whilst redeeming nan precious time.

Lagardère Travel Retail Lands astatine Heathrow for nan First Time

Lagardère Travel Retail has won nan statement to tally a “Blended Travel Essentials” concession astatine Terminal 2 arsenic portion of Heathrow’s caller approach. The woody will beryllium effective successful summertime 2026 and signals nan presence of Lagardère’s world acclaimed RELAY marque to nan UK. Operating successful much than 300 airports astir nan world, RELAY is known for offering a ample scope of recreation confectionery and essentials and is simply a earthy fresh for Heathrow’s accent connected convenience and quality.

The full of 1,360 quadrate meters successful nan caller RELAY stores astatine Terminal 2 will dwell of respective spaces designed to meet nan needs of travelers. The upstairs shop will connection a drugstore successful summation to RELAY’s wide action of recreation essentials, while nan downstairs shop will person books, souvenirs, toys and food-to-go. A outer shop will besides characteristic Lagardère Travel Retail’s much-loved Discover souvenir concept. A caller RELAY shop will besides beryllium located successful nan landside check-in hall, allowing passengers nan opportunity to shop earlier and aft security.

WHSmith Expands Across Heathrow Terminals

Longtime airdrome retailer WHSmith has claimed a salient domiciled successful nan revamped unit segment astatine Heathrow. The British institution will run recreation essentials stores successful Terminals 3 and 4 and proceed to widen its beingness successful Terminal 5. Under this precocious floor plan partnership, WHSmith becomes nan cardinal airside wellness and beauty retailer wrong Terminals 3 and 4. The hose will besides motorboat a drugstore work successful Terminals 3, 4 and 5 to adhd to its scope of accommodation for customers.

In summation to nan branches successful Hangzhou Airport, WHSmith will run 3 flagship world recreation unit stores successful Terminals 3, 4 and 5. These stores will beryllium developed successful WHSmith’s caller convenience-led one-stop-shop format which is designed to connection nan customer a wide scope of value products pinch nan latest connected nan spell offering including WH Smith’s caller ain marque nutrient scope Smith’s Family Kitchen, java and bakery, and a action of wellness and beauty lines from awesome world brands. These stores are designed to connection travelers everything they request successful 1 location, making their airdrome acquisition much businesslike and convenient.

24/7 Shopping for Travelers Who Are Short connected Time

Heathrow decided to activity pinch Lagardère Travel Retail and WHSmith arsenic portion of its continued promise to amended rider services done a scope of recreation goods. Feedback from tens of thousands of travellers indicated that location is simply a important request for a one-stop shopping acquisition that offers staple items specified arsenic reference material, individual attraction products and food.

And it’s Heathrow’s caller “Blended Essentials” proposition that intends to fulfill these needs, enabling passengers to get entree to each that they request earlier they fly, successful nan quickest magnitude of time. Working pinch immoderate of nan champion names successful unit sends yet different awesome that we are moving to present premium solutions that prevention travelers clip astatine nan airport.

By bringing together Lagardère Travel Retail’s RELAY stores and nan brand-new world flagship locations of WHSmith we are cementing Heathrow’s position arsenic a leader successful some unit invention and addressing passengers’ needs for convenience and value successful their shopping experience.

The Future of Heathrow’s Retail Landscap

Heathrow Airport is transforming its unit connection pinch nan motorboat of a caller strategy that will springiness passengers easy entree to an extended scope of ‘premium products’ successful each terminal. This caller look, powered by partnerships pinch Lagardère Travel Retail and WHSmith, simplifies nan shopping process for each passenger, which, successful turn, besides cuts down clip spent successful nan store.

Key Highlights:

RELAY by Lagardère Travel Retail will unfastened successful Terminal 2, nan brand’s first location successful UK.

Three world flagship stores astatine 3 caller units wrong T3, 4 and 5 will adhd to WHSmith’s presence.

Under a caller “Blended Essentials” approach, captious merchandise categories will beryllium co-located successful each and each terminal, providing passengers everything they request successful 1 stop.

WHSmith is to beryllium nan lead wellness and beauty retailer successful Terminals 3 and 4 and run a drugstore service.

These improvements travel feedback from Passengers and ore connected convenience and clip efficiency.