Why Cluely’s Roy Lee Isn’t Sweating Cheating Detectors

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Cluely foundersImage Credits:Cluely

5:36 PM PDT · July 9, 2025

Cluely, an AI startup that uses a hidden in-browser model to analyse online conversations, has changeable to fame pinch nan arguable declare that its ‘undetectability’ characteristic lets users “cheat connected everything.”

The company’s co-founder, Roy Lee, was suspended from Columbia University for boasting that he utilized Cluely, primitively called Interview Coder, to “cheat” connected a coding trial erstwhile he was applying for a developer occupation astatine Amazon.

On Tuesday, different Columbia University student, Patrick Shen, announced connected X that he had built Truely, a merchandise designed to thief drawback “cheaters” who usage Cluely. Marketing itself arsenic an “anti-Cluely,” Truely claims it tin observe nan usage of unauthorized applications by interviewees aliases others during online meetings.

But Truely’s motorboat didn’t faze Lee.

“We don’t attraction if we’re capable to beryllium detected aliases not,” Lee told TechCrunch past week. “The invisibility usability is not a halfway characteristic of Cluely. It’s a nifty add-on. In fact, astir enterprises opt to disable nan invisibility altogether because of ineligible implications.”

Lee responded to Shen connected X by praising Truely, but adding that Cluely “will apt commencement prompting our users to beryllium overmuch much transparent astir usage.”

Since securing a $15 cardinal Series A from Andreessen Horowitz past month, Cluely has shifted its trading strategy distant from promoting ‘cheating.’  The company’s tagline has precocious been changed from “cheat connected everything” to “Everything You Need. Before You Ask. … This feels for illustration cheating.”

Cluely’s trading strategies person been described arsenic rage-bait marketing, and now it seems that nan institution has baited america into reasoning of its exertion arsenic a cheating tool.

However, Lee has overmuch bigger ambitions for Cluely: to return nan spot of ChatGPT.

“Every clip you would scope for chatgpt.com, our extremity is to create a world wherever you alternatively scope for Cluely,” Lee said. “Cluely does functionally nan aforesaid point arsenic ChatGPT. The only quality is that it besides knows what’s connected your surface and hears what’s going connected successful your audio.”

Marina Temkin is simply a task superior and startups newsman astatine TechCrunch. Prior to joining TechCrunch, she wrote astir VC for PitchBook and Venture Capital Journal. Earlier successful her career, Marina was a financial expert and earned a CFA charterholder designation.

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