Šarlote Liduma Unveils Riga’s Vibrant Cultural Venues And Seamless Connectivity At Travel Tech Show 2025

Thursday, July 17, 2025

Šarlote Liduma, a salient Latvian tourism and taste ambassador, precocious showcased Riga’s precocious connectivity and vibrant taste venues astatine nan TravelTech Show 2025 successful London. This event, held connected June 25–26 astatine ExCeL London, is Europe’s starring level for recreation exertion professionals to research innovations shaping nan early of travel.

Hi, we’re present pinch Šarlote Liduma, Campaign Manager for Visit Latvia. Šarlote, what tin you show america astir your logic for being present today?

Thank you for having me. I precocious joined nan tourism sector, and this is my first clip attending this event. I came present to research what types of hosted buyers I could meet successful nan UK. I’ve been very pleasantly amazed by nan precocious liking successful our region, particularly Latvia. It’s rather overwhelming, actually. Even if I don’t person immoderate general appointments, erstwhile group spot me, they extremity by and inquire a batch of questions astir what they tin shape successful Latvia, what we tin offer, and nan possibilities of visiting our country.

Can you show america much astir what Latvia offers, particularly successful position of Riga, nan capital, and different parts of nan country?

Yes, absolutely! Riga is 1 of nan largest cities successful nan Baltics, and it’s besides location to nan largest aerial postulation hub successful nan region. This makes it very accessible for world travelers. We person complete 100 nonstop flights each time to astir 40 countries, truthful connectivity is simply a awesome spot for us. Riga’s world airdrome is located conscionable 9 kilometers from nan metropolis center, which takes only astir 20 to 30 minutes to reach, depending connected nan traffic. This intends that wrong half an hour, visitors tin beryllium successful nan Old Town of Riga, which is simply a beautiful UNESCO World Heritage site, and it’s wholly walkable.

In position of accommodation, we person each nan awesome world edifice chains, arsenic good arsenic section options, and nan prices are very competitive. The metropolis is very convenient for events because everything is wrong stepping distance. The value of services is comparable to immoderate Western European city, but pinch nan added advantage of being a charming and compact destination.

What astir different parts of Latvia? Can you show america much astir nan offerings extracurricular of Riga?

Certainly! Beyond Riga, we person immoderate awesome taste venues and performance halls that are cleanable for events. One notable location is successful nan metropolis of Liepāja, located by nan Baltic Sea. It’s a awesome spot to visit, and Liepāja will moreover beryllium nan European Capital of Culture successful 2027. This makes it not only a beautiful spot to visit, but it’s besides increasing successful taste significance. Within conscionable an hr and a half from Riga, you tin besides find nan awesome performance hallway successful Jūrmala, which is different fantabulous venue that provides various arena options.

So, while Riga is nan bosom of Latvia, location are plentifulness of different breathtaking places astir nan state worthy exploring, each pinch its ain unsocial charm.

Can you springiness america examples of immoderate large events that person taken spot successful Riga?

Absolutely! Riga hosts a wide scope of events, from sports to taste experiences. For instance, this September, we’re hosting EuroBasket successful Riga, which is simply a immense event. We’ve besides had awesome sports events for illustration nan World Ice Hockey Championship successful Latvia. On nan taste side, we person nan yearly opera festival, which is incredibly popular. Riga is besides location to galore world-famous opera singers who now execute successful places for illustration nan Metropolitan Opera successful New York aliases Munich Opera, but they often return to Riga to execute successful nan metropolis wherever they began their careers.

One of nan astir iconic figures associated pinch Riga is Mikhail Baryshnikov, nan celebrated ballet dancer, who was calved successful Riga and trained successful nan Riga Opera and Ballet Theater. Despite his world fame, he continues to return to his roots successful Riga.

Thank you for nan awesome penetration into your state and your capital. Is location thing other you’d for illustration to share?

Thank you very overmuch for having me. I’m excited to stock Latvia pinch nan world. We person truthful overmuch to connection successful position of culture, history, and earthy beauty. We are looking guardant to welcoming much world visitors and building stronger connections done tourism, business, and taste exchange. Thank you for nan opportunity to speak astir Latvia.