Bali, Japan, And Vietnam: The Ultimate Travel Hotspots For Australians In 2025

Thursday, July 17, 2025

Bali, Japan, and Vietnam stay apical of nan database arsenic Australia’s preferred world destinations, pinch nan latest Travel Trends Report from nan Australian Travel Industry Association (ATIA) reporting a twelvemonth of precocious tourism growth. The accelerated maturation successful nan number of seats disposable to Asia reflects nan Australian market’s propensity to recreation to locations pinch rich | culture, earthy diversity, and a surge successful tourism offering diversity.

Australian outbound recreation besides continued its important maturation shape for nan twelvemonth ending May 2025, signaling an summation of 12.5 per cent to 12.21 cardinal trips by Australians, indicating Australians’ appetite for world escapade remains strong. This description was astir evident successful Asia, wherever Japan, Vietnam, and China were standout destinations. Japan took nan apical spot, pinch an awesome maturation complaint of 32.4%, while Vietnam intimately followed pinch 25.8%. Asia besides recorded beardown maturation pinch 26.9% growth, consolidating Asia’s position arsenic a favourite destination for Australian travellers.

Asia Still Reigns arsenic Australia’s Favourite Travel Destination

A assortment of reasons person contributed to nan melodramatic summation successful recreation to Asia. One Asia has a wide array of attractions and experiences-from timeless taste and humanities centers to up-and-coming cosmopolitan metropolises and simply breathtaking scenery–to suit immoderate type of Australian traveler. Bali is still a cardinal favourite for Australian tourists, fixed its proximity, value, luxury, and estimation arsenic a guidelines for wellness seekers and escapade enthusiasts. In different communicative of nan city, Tokyo and Ho Chi Minh City are seeing continued fame arsenic they look astatine nan apical of recreation plans, providing Aussies pinch a operation of aged and caller and a vibrant culture.

Nina Hedges, ATIA’s Director of Compliance & Membership, noted that Asia is proving arsenic celebrated arsenic ever successful Australian travel: “Asia continues to bargain nan spotlight arsenic nan destination of prime for Australians, pinch destinations specified arsenic Bali, Tokyo, and Ho Chi Minh City featuring connected nan itineraries of millions.

The telephone of destinations specified arsenic Bali, Vietnam, and Japan is besides suggestive of broader location recreation trends successful nan Asia Pacific region, wherever recreation to and from has ne'er been easier, nor recreation experiences much wrong reach. This improvement is apt to continue, particularly arsenic countries including Vietnam and Japan put importantly successful tourism infrastructure and typical experiences that target full demographics of travelers.

Mixed results for nan USA successful Outbound and Inbound Markets

Asia is nan large winner, but nan United States still siphons disconnected immoderate Australian travelers, pinch mixed success. Visitor arrivals from Australia to nan USA accrued by 4.8% twelvemonth connected year, rising by 8.0% successful May 2025 comparative to May 2024. However, US inbound tourism to Australia did not acquisition nan aforesaid growth. US visitors to Australia plunged 3.7% successful May 2025, and nan yearly summation was a paltry 0.6%. This mismatch underscores nan trouble of obtaining a much balanced two-way betterment successful nan tourism industry, while Asia receives a greater number of Australian tourists.

That said, nan USA continues to beryllium a apical contender for Australians, and we saw nary shortage of liking successful cities including New York, Los Angeles, and Hawaii. But US recreation to Australia whitethorn request a much targeted betterment effort successful a post-COVID world, fixed nan competitory situation and trends successful penchant towards closeby, Asian destinations.

Domestic Travel and Airline Performance

Domestically, Australian recreation is reasonably changeless pinch variety successful circumstantial routes. Melbourne-Sydney remained nan busiest metropolis brace pinch 811,371 seats flown successful April 2025, down 1.7 per cent year-on-year. This is suggestive of wide home aerial travel, which knowledgeable immoderate capacity maturation connected cardinal routes and a insignificant diminution connected others. Domestic recreation is still a cardinal assemblage for nan recreation marketplace successful Australia, and location are group travelling location for business, for leisure, aliases to spot family.

Meanwhile, successful nan world aviation market, Qantas Airways was nan starring world hose pinch 16.5% marketplace stock successful March 2025, while Jetstar continued to turn its marketplace stock to 12.3%. These figures bespeak an progressively stronger Australian home bearer guidelines connected peculiarly Asia-Pacific routes.

The Rise of Purpose-Driven Travel

In position of Australians’ early recreation habits, holidays are still nan biggest driver of travel, making up 63.6% of each outbound recreation successful October 2025. This is accompanied by visits to friends and relatives-especially successful nan opening of nan year-whilst business and different forms of recreation relationship for a smaller stock of nan recreation market.

The summation successful mission-led travel, particularly successful wellness, travel, and taste tourism, suggests that Australian travelers are looking for experiences that lucifer their individual values and affectional requirements. Wellness retreats successful Bali, cultural-historical tours successful Japan, and nan culinary-oriented itineraries to Vietnam are each manifestations of really walking is being redefined by a much experiential and broader manner trend.

Future Outlook and Trends

As Australian recreation pivots to betterment pursuing nan pandemic, these trends bespeak request for much customised, immersive recreation experiences based connected individual interests and tastes. Asia will proceed to characteristic prominently connected nan Australian deed database pinch Bali, Japan, and Vietnam amongst favorites. The shifting marketplace situation signifies a much move and divers scenery for travel, wherever destinations rich | successful tradition, culture, exploration, and wellness will prosper.