Uk Travel Experts Dive Into Greece’s Untapped Gems, Embracing Sustainable Tourism And Eco-conscious Choices At Aito Soirée To Shape The Future Of Travel

Friday, July 18, 2025

At nan AITO Summer Press Soirée, UK leaders successful master recreation discovered Greece’s hidden greenish gems arsenic nan country’s eco-friendly basking spots took centre stage, showcasing alternatives to mass-tourism focused breaks successful nan Mediterranean, aiming to item sustainable tourism and responsible recreation choices. The arena showcased Greece’s move to entice much British visitors to lesser-known jewels, for illustration Kea and Thessaloniki, to debar over-tourism basking spots. This attack is making Greece a frontrunner successful sustainable traveling, pinch authentic experiences that do spot situation first and pull travelers craving nan tantalizing, out-of-the-way-destinations.

London precocious hosted nan AITO Summer Press Soirée, an yearly arena that serves arsenic a premier networking opportunity for independent UK circuit operators and influential media figures. This year’s gathering was attended by astir ninety recreation journalists and editors from renowned publications for illustration The Times, The Observer, and National Geographic Traveller. These professionals, who apt recovered themselves glued to their laptops much often than not, took a little break for immoderate complimentary snacks and a chance to meet pinch tourism experts, circuit operators, and cardinal players from nan recreation industry.

AITO, which is recognized arsenic nan starring relation for specialized and bespoke recreation planning, prides itself connected offering alternatives to nan typical, mass-market vacations. The arena brought together a scope of recreation professionals to brainstorm caller ideas and research caller ways of enticing British vacationers to research destinations beyond nan familiar, whether that intends trekking to untouched destinations aliases diving into less-traveled experiences.

Greece’s Tourism Revolution: A Shift Toward Sustainability and Hidden Gems

In nan midst of light-hearted conversations and networking, Eleni Skarveli, caput of nan Greek National Tourism Organisation successful nan UK and Ireland, took nan shape to talk Greece’s attack to tourism moving forward. The UK marketplace has agelong been fascinated pinch Greece, peculiarly owed to its sunny beaches and Instagram-worthy moments. Skarveli’s talk, however, was a spot different this year. The speech shifted to nan semipermanent sustainability of Greek tourism, particularly successful ray of increasing concerns astir ambiance change. She emphasized that moreover Greece’s lukewarm and sunny ambiance comes pinch its challenges, making it important to clasp responsible and sustainable tourism practices.

The existent prima of nan presentation, however, was Greece’s replacement tourism offerings. Instead of focusing connected nan overcrowded tourer hotspots specified arsenic Mykonos aliases Santorini, Skarveli and her squad sought to item lesser-known, unspoiled regions that connection a much authentic Greek experience—places that person yet to beryllium overrun by nan emblematic tourer crowds and nan changeless flood of selfies.

At nan event, a caller activity of excitement emerged, arsenic property trips to Kea, an land disconnected nan seashore of Athens, were officially announced. This is conscionable 1 illustration of really Greece is positioning itself arsenic a destination for those seeking much than nan accustomed formation holiday. Additionally, spontaneous brainstorming sessions resulted successful nan readying of caller recreation packages that attraction connected Northern Greece, wherever visitors tin research rugged landscapes, ancient towns, and pristine coastline, acold from nan crowds that typically crowd nan islands.

Perhaps astir breathtaking was nan acknowledgment of Thessaloniki, Greece’s second-largest city, arsenic a gateway to these caller tourism experiences. With its rich | culture, vibrant nutrient scene, and proximity to some mountains and sea, Thessaloniki emerged arsenic a starring contender for visitors seeking a operation of municipality sophistication and entree to nature. The city’s cardinal location besides positions it arsenic a cleanable hub for early recreation packages, pinch visitors capable to branch retired to adjacent hidden gems successful nan region.

The event, however, wasn’t conscionable astir theoretical plans aliases early ideas. Practical discussions took spot betwixt journalists, recreation agents, and tourism officials, each keen connected exploring collaborations that would lead to a resurgence successful liking for these lesser-known regions. Press trips, for instance, were announced arsenic a measurement to bring media professionals person to these destinations and let them to acquisition firsthand what they could connection to travelers looking for alternatives to nan modular vacation.

The Growing Demand for Sustainable Tourism

One of nan biggest takeaways from this year’s AITO Soirée was nan increasing request for sustainable tourism. With ambiance alteration and over-tourism affecting awesome destinations worldwide, nan push for much sustainable recreation practices is becoming progressively vital. Greece, pinch its varied landscapes and rich | history, is well-positioned to lead nan complaint successful responsible tourism. Tourism officials astatine nan arena made it clear that Greece was not only willing successful attracting visitors but successful encouraging them to recreation responsibly and consciously.

At nan halfway of this connection was nan promotion of eco-tourism activities specified arsenic hiking, cycling, and taste explorations that let visitors to link pinch nan onshore and group successful a much meaningful and respectful way. While nan allure of sun-soaked beaches is undoubtedly powerful, tourism representatives emphasized that location are a wealthiness of experiences waiting successful places for illustration Kea and Northern Greece, wherever sustainable tourism is not conscionable a extremity but a measurement of life.

Collaboration Between Travel Professionals and Media

Another notable taxable of nan AITO arena was nan attraction connected collaboration betwixt media outlets, recreation agencies, and circuit operators. In an ever-evolving recreation landscape, it’s important for manufacture professionals to enactment up of nan curve, and this gathering served arsenic a level for forging partnerships that will specify nan early of travel. By uniting these cardinal players, Greece is positioning itself arsenic a leader successful sustainable, replacement tourism, pinch property trips and customized recreation packages forming nan cornerstone of its caller strategy.

A Bright Future for Greece’s Alternative Tourism

In conclusion, Greece’s replacement tourism campaign, which is focused connected sustainable recreation and nan find of lesser-known regions, seems to beryllium gaining important traction. With destinations for illustration Kea and Thessaloniki now firmly successful nan spotlight, nan state is mounting nan shape for a caller activity of British travelers who are eager to research beyond nan acquainted tourer paths. While nan conception of swapping food and chips for feta whitethorn return immoderate clip to return off, nan liking sparked astatine nan AITO Summer Press Soirée suggests that Greece’s quieter corners are fresh to invited a caller procreation of eco-conscious adventurers.

UK recreation specialists tackled eco-tourism and sustainable recreation opportunities amongst Greece’s hidden treasures astatine nan AITO Summer Press Soirée. Like everything else, nan arena was underpinned pinch Greece’s tilt towards responsible tourism, promoting hidden gems specified arsenic Kea and Thessaloniki arsenic caller must-visit places for British travelers.

Quite whether these accepted destinations will beryllium eclipsed by nan sun-kissed islands of nan Greek archipelago successful nan minds of UK sun-seekers is not yet known, but pinch a beardown attraction connected sustainability and off-the-beaten-path discovery, Greece is surely stepping up successful nan world of tourism. As Britons activity further horizons, Greece’s replacement tourism is waiting to invited them.