Snoop Dogg - Why Swansea And What Next?

Three months aft Luka Modric's astonishment presence has travel nan moreover much eye-catching news that Snoop Dogg is joining nan Croatia fable arsenic an investor and co-owner astatine Swansea City.

Which personage will beryllium coming to our nine next, Swansea fans mightiness now beryllium forgiven for wondering.

In nan existent climate, wherever clubs must find caller ways to make income and stars look to beryllium attracted to football, they astir apt should not norm anyone out.

Even if location are nary much caller faces, Swansea now person their stock of glitz successful nan boardroom, wherever location was a awesome alteration past November pursuing a takeover led by American businessmen Brett Cravatt and Jason Cohen.

We hold to spot really overmuch engagement Modric – who is known to person spoken to Swansea transportation targets successful caller months – and Snoop Dogg – who, arsenic acold arsenic we know, has not – will person successful nan moving of nan Welsh club.

One speech that has taken spot already was betwixt Modric and Snoop Dogg, pinch nan duo discussing nan latter's imaginable engagement astatine Swansea earlier nan woody was finalised.

Swansea judge nan large names mean a amended chance to execute large things, which successful their lawsuit intends a return to nan Premier League.

Should they make it, possibly Snoop Dogg will lead a singsong – Swansea's reply to nan Anfield Rap, possibly - connected nan open-top autobus parade.

He would surely savour a promotion statement fixed his emotion of sport.

Here BBC Sport looks astatine Snoop Dogg's sporting inheritance and wonders what power he mightiness person connected a Championship nine from southbound westbound Wales.

Snoop Dogg made sporting headlines astatine past year's Olympic Games successful Paris.

The 53-year-old hails from Los Angeles, which will big nan 2028 Games, and was chosen arsenic 1 of nan torchbearers of nan Olympic occurrence earlier nan opening ceremony.

But nan communicative did not extremity there, he became nan United States' team's cheerleader successful France.

Snoop Dogg's sporting broadside has agelong been successful evidence. In his first TV appearance, connected The Arsenio Hall Show successful 1994, he wore a Toronto Maple Leafs shirt.

Team colours person since go thing of a signature. Snoop Dogg has worn a drawstring of shirts belonging to American and Canadian sporting sides and besides those of shot clubs astir Europe.

AC Milan, Ajax, Chelsea, Barcelona, Arsenal, Burnley, Norwich City, Liverpool and Manchester United are among nan shirts he has been pictured wearing.

Snoop Dogg is not excessively concerned astir nine rivalries, it seems, which is useful fixed that he has besides appeared successful nan colours of Cardiff City.

Presumably, he will not beryllium doing that again immoderate clip soon fixed his caller domiciled astatine Swansea.

"For galore years, I person been associated pinch soccer," Snoop Dogg says successful a video released by Swansea this week.

"I person worn a batch of kits successful my life, but now I americium astatine nan portion of my life wherever I americium trying to find a kit that fits."

Snoop Dogg has antecedently been linked pinch sports ownership, pinch talk of finance successful Scottish giants Celtic, whose green-and-white garment is different of nan galore he has donned.

Celtic's mascots are 2 hounds called Hoopy and Hailey.

In Swansea, meanwhile, Snoop Dogg will get nan chance to get to cognize plentifulness of Jacks – nan nickname for group from nan metropolis which galore opportunity comes from the communicative of nan celebrated life-saving canine, Swansea Jack.

Perhaps Dogg, arsenic Swansea main executive Tom Gorringe called him this week, should consciousness astatine location connected Swansea Bay.

Snoop Dogg has been linked pinch finance successful athletics before.

He was reportedly portion of a grounded bid to return complete NHL broadside Ottawa Senators successful 2023, while he besides said enthusiastically astir nan thought of investing successful Celtic past year.

Over nan years, he has been mentioned arsenic a protagonist of a drawstring of sporting sides successful nan US including nan LA Dodgers, nan LA Lakers and nan Pittsburgh Steelers.

Snoop founded nan Snoop Youth Football League, which helps springiness youngsters opportunities to play American Football, wherever he is besides progressive arsenic a coach – a communicative which is partially told successful a Netflix documentary.

He has performed connected nan sporting stage, too, having been portion of nan Super Bowl LVI half-time show successful 2022.

Snoop Dogg's astonishment preamble to followers of Swansea came pinch a reference to Wrexham, a nine they will meet successful nan convention successful 2025-26 for nan first clip successful 22 years.

Like rather a fewer clubs, Swansea person looked connected pinch a small envy arsenic Wrexham person made headlines astir nan satellite – and advancement connected nan transportation - since their takeover by Hollywood stars Ryan Reynolds and Rob McElhenney successful 2021.

In a sense, Swansea are trying to travel their Welsh counterparts' lead by bringing Snoop Dogg and Modric connected board.

There is nary awesome history of rivalry betwixt Swansea, whose issues are pinch Cardiff, and Wrexham – who are much concerned astir Chester – but it whitethorn beryllium that 1 develops.

The clubs look to beryllium doing their champion to create immoderate benignant of friction, albeit playful, pinch Wrexham adding Darth to Swansea's sanction erstwhile announcing their Championship fixture database pinch a motion to Star Wars past month.

Swansea waited for an opportunity to respond, which came erstwhile Reynolds posted a image of himself wearing Wrexham's caller kit while holding a canine connected societal media past week.

Reynolds' caption astir nan garment included nan words "dog not included".

"Dogg included" declared a station connected Swansea's societal media channels, external alongside nan first images of Snoop wearing their location garment for nan 2025-26 season.

Four days complete his unexpected domiciled successful Swansea's kit motorboat came nan news that Snoop Dogg is now portion of nan club's ownership group.

As pinch Modric, nan Swans person not specified what liking Snoop Dogg has taken aliases really overmuch money he has invested.

For his part, nan Death Row Records proprietor has pledged "to do each I can" to thief Swansea's origin having been introduced to nan club's owners via a communal connection, arsenic was nan lawsuit pinch Modric.

So what will Snoop Dogg bring to nan table? Swansea opportunity their caller man has a "deep emotion of athletics and shot successful particular", but we presume he will not person overmuch opportunity connected nan club's footballing operations.

What Swansea's level person made clear is that they judge Snoop Dogg's engagement will mean much eyes connected nan club, which will successful move lead to much income - and that is cardinal to nan full story.

"It is hoped his world floor plan and emotion of shot tin play an important portion successful helping america dispersed nan Swansea City sanction arsenic acold and wide arsenic imaginable successful bid to boost our commercialized capacity to further support our aspirations arsenic a club," nan nine said.

While his first quality successful a Swansea garment prompted immoderate bemusement among nan club's fans connected societal media, it seems that nan mostly person quickly grown to for illustration nan thought of Snoop Dogg becoming 1 of them.

"It's a small spot surreal isn't it, Snoop Dogg progressive pinch Swansea, but you can't reason pinch nan publicity it's going to bring," says Steven Carroll, editor of SOS fanzine and portion of nan Jackcast podcast.

"I conscionable deliberation it's bully for nan club. It will raise our profile. In this era of financial adjacent play wherever we person sewage to effort to maximise revenue, having Snoop Dogg raising nan floor plan and perchance raising a fewer quid for america from America, that won't do immoderate harm astatine all."

Former Wales striker Iwan Roberts played for Watford successful nan time erstwhile they were owned by euphony prima Sir Elton John.

Football has changed dramatically since those days, but Roberts believes Snoop Dogg's unexpected presence "can only beryllium bully news for Swansea".

"You look astatine followers these celebrated group person connected societal media sites," Roberts says.

"Snoop Dogg has sewage much than 88m connected Instagram and much than 20m connected X.

"It's going to seduce nan group who travel him to possibly support Swansea and bring immoderate caller followers done nan gates astatine nan Swansea.com Stadium. Maybe he'll do a performance location too!"

Snoop Dogg unrecorded successful Swansea? A week ago, you would person said nary chance. Now, it would not beryllium that overmuch of a surprise.