Snack Wrap Frenzy Briefly Leaves Mcdonald's Short On Lettuce

They’re lovin’ it. Too much.

Some McDonald’s restaurants faced a little shortage of lettuce aft nan accelerated nutrient elephantine brought backmost its Snack Wraps connected July 10.

The deficiency of leaves is now resolved. The institution had followed emblematic projections for constituent supplies, but, nan institution said, Snack Wrap-starved customers “showed up successful afloat force.”

“We’ve been blown distant by nan response, from packed restaurants pinch lines retired nan doorway to nonstop societal buzz,” a McDonald’s spokesperson said.

The Snack Wrap is comprised of chickenhearted strips, lettuce and cheese, wrapped successful a tortilla.

The Wall Street Journal first reported connected nan shortage. The newspaper added that McDonald’s had told franchisees to prevention lettuce, asking them not to adhd nan veggie to McChicken sandwiches and to connection customers McNuggets aliases a McDouble burger instead.

The Snack Wrap is portion McDonald's strategy to waste customers connected worth offerings while food prices rise. The concatenation has struggled this year, pinch quarterly income successful nan United States hitting their lowest constituent since nan pandemic.

McDonald’s has faced peculiarly debased postulation among middle-income diners, suffering a double-digit driblet successful postulation among this group during its astir precocious completed quarter.

At $2.99, Snack Wraps are among nan cheapest items connected McDonald’s paper and mostly travel cheaper than different chains’ akin offerings. Though Burger King besides offers $2.99 chickenhearted wraps, Popeyes’ chickenhearted wraps travel successful astatine $3.99.

First added to McDonald’s U.S. menus successful 2006 but discontinued successful 2016, nan Snack Wrap has a cult-like pursuing which only grew during its absence.

Fans signed online petitions and lobbied nan concatenation via societal media to push for McDonald’s to reintroduce them. The concatenation teased nan Snack Wrap’s return successful April earlier announcing it successful June.

Chicken is having a large moment successful accelerated food, arsenic chains for illustration Raising Cane's surge successful popularity, while Taco Bell and Wendy's hawk their ain crispy offerings.