Singapore Tourism Board Showcases Travel Innovation In India With Immersive Experience Zone And Game-changing B2b Roadshow In New Delhi And Kochi

Tuesday, July 22, 2025

The Singapore Tourism Board (STB) has conscionable concluded an awesome B2B roadshow successful 2 apical cities successful India – New Delhi & Kochi from 15 – 17 July, 2025. Organised successful collaboration pinch complete 60 tourism manufacture partners from Singapore, nan roadshow sought to deepen nan engagement pinch Indian recreation professionals and showcase nan latest offerings and tourism products from nan destination successful an interactive and immersive manner.

New Format Transforms Trade Engagement

A awesome item of nan arena was nan motorboat of a caller Experience Zone successful New Delhi. Replacing nan accepted tabletop format typically seen astatine waste and acquisition events, this innovative setup allowed recreation partners—from attractions to cruise lines and airports—to showcase their services successful a much move and engaging environment.

One of nan standout features of nan Experience Zone was a dedicated Sentosa-themed space, described arsenic an “island wrong nan zone.” This conception brought together 7 different exhibitors from nan celebrated Singaporean edifice destination, offering a consolidated position of Sentosa’s wide scope of leisure attractions and intermezo options.

By creating immersive environments, nan Experience Zone allowed Indian recreation agents and waste and acquisition professionals to acquisition what Singapore has to connection successful a much tangible way, enhancing their expertise to beforehand nan destination to clients.

Strong MICE Growth from India

India remains 1 of Singapore’s strongest root markets for MICE (Meetings, Incentives, Conferences, and Exhibitions) travel. In nan first half of 2025 alone, complete 500,000 Indian travelers visited Singapore, galore of them arsenic portion of inducement groups, conferences, and large-scale firm events.

In consequence to this increasing demand, STB announced nan launch of nan “Singapore DMC Trade Partner Fam Support Scheme” starting August 1, 2025. This inaugural supports Singapore-based Destination Management Companies successful organizing familiarisation trips for Indian recreation agents. The extremity is to supply agents pinch firsthand knowledge of caller attractions, helping them amended beforehand Singapore to Indian audiences.

Exclusive Incentives for Group Travel

The committee is besides expanding its well-received “Just Between Us Friends” run to see MICE travelers. Indian inducement groups walking to Singapore betwixt August 1, 2025, and March 31, 2026 will bask exclusive perks. These see typical offers and benefits from Sentosa attractions, city-wide tourism partners, and hose collaborators specified arsenic IndiGo and Singapore Airlines.

These added-value incentives purpose to make Singapore moreover much charismatic to firm groups and ample delegations, positioning nan city-state arsenic a preferred destination for high-quality business recreation experiences.

Deepening Bilateral Tourism Ties

The caller waste and acquisition roadshow besides coincides pinch nan 60th day of negotiated relations betwixt India and Singapore, a milestone that underscores nan enduring relationship betwixt nan 2 countries. The STB emphasized its continued committedness to nan Indian marketplace by introducing caller initiatives, creating innovative waste and acquisition engagement formats, and offering Indian travelers progressively personalized and enriching experiences.

As Indian outbound recreation continues to rise, Singapore is making important investments to stay a apical destination for some leisure and business travelers. The state is actively enhancing its tourism offerings, introducing caller experiences, and strengthening engagement pinch nan Indian marketplace to guarantee it stays applicable and appealing.

The caller roadshow’s occurrence highlights really innovative trading strategies—such arsenic immersive showcases and collaborative campaigns pinch section recreation partners—can play a captious domiciled successful promoting sustainable tourism growth. By focusing connected nonstop waste and acquisition engagement and experiential promotion, Singapore is reinforcing its semipermanent committedness to 1 of its astir important recreation markets.