New Mexico Tourism Department Awards Over Three Million Dollars In Grants To Forty-five Entities, Boosting Rural And Indigenous Tourism For Fy26

1 day ago

Sunday, July 20, 2025

The New Mexico Tourism Department (NMTD) precocious revealed it will allocate astir \$3.8 cardinal successful assistance dollars to 45 individual recipients, done nan Cooperative Marketing Grant Program for nan 2026 fiscal twelvemonth (FY26). This is to support trading statewide and particularly beforehand tourism successful nan agrarian parts of nan state. The NMTD publication is 2 to 1 match, truthful nan finance for nan broad programme will full \$5.7 cardinal successful FY26 pinch nan assistance recipients contributing nan remaining 2 thirds to motorboat programming.

One of nan superior methods of nan NMTD to raise New Mexico’s floor plan successful nan tourism manufacture is done nan Cooperative Marketing Grant Program, and this year’s backing allocation underlines its attraction connected agrarian areas. Approximately 69 percent of nan overarching grantees are agrarian a full of receiving \$2.4 million. That ensures that smaller parts of nan authorities person needed costs to pull visitors and boost section economies, which whitethorn beryllium underserved otherwise.

A notable item of nan FY26 assistance allocation is nan grounds number of grants issued to Native and Indigenous communities. A full of 5 specified communities and entities person received funding, pinch a mixed full of \$75,084. This marks nan highest magnitude ever allocated to tribal partners done this programme successful a azygous fiscal year, further underscoring nan state’s ongoing effort to support these captious communities successful their tourism and taste initiatives.

Among nan galore recipients, nan Village of Ruidoso stands retired pinch nan largest assistance of \$613,942. The assistance exertion submitted by Ruidoso elaborate an eager and well-thought-out strategy for promoting tourism to nan area. NMTD has been actively supporting Ruidoso’s tourism efforts and has already contributed complete \$1.3 cardinal successful cooperative trading backing to nan region successful nan past twelvemonth alone.

The complete database of entities receiving backing done nan Cooperative Marketing Grant Program for FY26 includes a divers scope of businesses, municipalities, and taste organizations crossed New Mexico. Here’s a breakdown of nan recipients and their respective assistance awards:

Full List of Grant Recipients

Carlsbad Chamber of Commerce – \$68,000
City of Alamogordo – \$231,942
City of Deming – \$78,420
City of Gallup – \$111,676
City of Grants – \$79,624
City of Las Vegas – \$123,742
City of Roswell – \$72,171
City of Socorro – \$23,676
City of Truth aliases Consequences – \$102,966
Clovis/Curry County Chamber of Commerce – \$35,000
EMNRD State Parks Division – \$51,784
Espanola Valley Chamber of Commerce – \$13,100
Farmington Convention and Visitors Bureau – \$93,971
Ghost Ranch Education and Retreat Center – \$29,768
Grant County – \$45,633
IAIA Museum of Contemporary Native Arts (MoCNA) – \$4,228
Indian Pueblo Cultural Center – \$28,316
Lordsburg Economic Advancement Project – \$33,779
Los Alamos County – \$109,000
National Institute of Flamenco – \$12,000
Navajo Nation Tourism Department – \$18,228
City of Raton and Colfax County – \$16,494
New Mexico Bed & Breakfast Association – \$11,896
New Mexico Department of Cultural Affairs – \$97,000
New Mexico Wine & Grapegrowers Association – \$20,200
Pueblo of Picuris – \$5,600
Sandoval County Tourism Alliance – \$20,000
Santa Fe County – \$342,528
Ski New Mexico – \$50,609
Acoma Sky City Cultural Center and Haak’u Museum – \$18,712
Spencer Theater – \$32,348
Taos Ski Valley Chamber of Commerce – \$23,333
The Santa Fe Opera – \$36,356
TOURISM Santa Fe – \$127,653
Town of Edgewood – \$8,815
Town of Mesilla – \$23,276
Town of Red River – \$14,476
Town of Silver City – \$119,046
Town of Taos – \$136,428
Village of Angel Fire – \$85,333
Village of Logan – \$27,009
Village of Ruidoso – \$613,942
Visit Albuquerque – \$462,200
Visit Las Cruces – \$109,160
Visit Questa – \$48,832

Total FY26 allocation by nan NMTD is \$3,818,271.06. “The effect of this finance will beryllium genuinely game-changing for New Mexico’s tourism industry, which is poised for important maturation successful communities crossed nan authorities and will solidify itself arsenic a starring destination for travelers astir nan world. The strategy of prioritizing nan countryside and nan Indigenous group is to create a much inclusive tourism ecosystem truthful that each regions tin each lend to, and use from, nan thriving improvement of nan state’s tourism.”

As New Mexico moves guardant this is improbable to change, nan tourism department’s dedication to uplifting and diversifying nan state’s tourism endeavors is evident. ‘Community partnerships and tourism are captious for nan Blue Mountains region and nan FY26 grants programme will beryllium a awesome driver that helps assistance nan sustainable improvement of nan state’s vibrant tourism manufacture pinch nan organization partners becoming participants and benefactors.’