Hurtigruten Appoints Lisa Warner As Chief Marketing And Digital Officer To Lead Brand Growth And Innovation

Published on September 9, 2025

By: Paramita Sarkar

Hurtigruten has appointed Lisa Warner arsenic its caller Chief Marketing & Digital Officer (CMDO), a move aimed astatine further enhancing nan brand’s beingness some successful Norway and crossed world markets. Warner, pinch complete 2 decades of acquisition successful nan recreation industry, will lead nan company’s trading and integer strategy to thrust growth, amended customer experience, and fortify Hurtigruten’s marque successful world markets. This assignment comes astatine a important clip arsenic Hurtigruten continues to capitalize connected nan increasing request for authentic recreation experiences, peculiarly on nan scenic Norwegian coast.

Who is Lisa Warner?

Lisa Warner brings a wealthiness of expertise to Hurtigruten, having held elder guidance roles astatine salient recreation brands specified arsenic Saga Travel Group, Abercrombie & Kent, Cox & Kings, G Adventures, and Trailfinders. With her extended inheritance successful world marketing, integer transformation, and customer experience, Warner is well-equipped to lead Hurtigruten’s strategical guidance successful an progressively digital-first world. Her activity will beryllium cardinal to ensuring nan institution remains competitory and continues to turn its customer guidelines while offering an elevated acquisition for travelers.

What Will Lisa Warner’s Role Entail?

As nan caller CMDO, Lisa Warner will beryllium responsible for overseeing Hurtigruten’s broad trading and integer strategies. Her main attraction will beryllium strengthening nan brand’s beingness connected nan Norwegian coast, while simultaneously driving maturation successful world markets. One of her superior tasks will beryllium to heighten nan company’s integer capabilities, ensuring that Hurtigruten’s offerings are not only competitory but besides innovative successful position of customer engagement and integer experience.

Warner will besides leverage information and insights to personalize and elevate nan customer journey. This attack is expected to heighten Hurtigruten’s iconic coastal voyages and further solidify its position arsenic nan starring boutique cruise statement offering authentic, immersive recreation experiences. Her inheritance successful integer translator will beryllium integral successful driving nan company’s early description and helping it link pinch cardinal customer segments connected a world scale.

Where Will Warner Focus Her Efforts?

Warner’s attraction will beryllium connected expanding Hurtigruten’s scope successful world markets, while reinforcing nan brand’s established position successful Norway. Hurtigruten’s iconic Norwegian coastal voyages are renowned for offering an authentic and immersive recreation experience, and Warner’s strategy will beryllium aimed astatine continuing to build connected that heritage. Her efforts will see integer and trading campaigns that not only item nan beauty of nan Norwegian seashore but besides position nan marque arsenic a globally recognized leader successful boutique cruises.

With her assignment coming aft Hurtigruten’s affirmative financial results for nan first half of 2025, Warner will play a pivotal domiciled successful maintaining and accelerating this growth. Her activity will guarantee that nan institution capitalizes connected nan expanding request for experiential recreation and strengthens its competitory separator successful nan world cruise market.

When Will Warner Begin Implementing These Changes?

Lisa Warner officially steps into her domiciled arsenic Chief Marketing & Digital Officer astatine a clip erstwhile Hurtigruten is solidifying its maturation trajectory, pursuing nan announcement of a successful first half of 2025. The timeline for nan implementation of Warner’s strategical plans will beryllium immediate, pinch her attraction connected leveraging nan company’s existing assets, specified arsenic its beardown marque estimation and humanities legacy, to heighten customer acquisition and grow Hurtigruten’s reach.

Warner’s activity will apt person a phased impact, pinch immoderate changes and improvements rolling retired successful nan short term, while others will return longer arsenic portion of a broad strategy to position nan marque for sustainable semipermanent growth. As portion of Hurtigruten’s ongoing committedness to innovation, Warner will besides attraction connected integer transformation, enabling nan institution to connection a much personalized and seamless recreation experience.

How Will This Appointment Benefit Hurtigruten and its Customers?

The assignment of Lisa Warner arsenic CMDO is expected to thrust important benefits for some Hurtigruten and its customers. With a proven way grounds successful world trading and integer transformation, Warner’s activity is poised to elevate nan customer acquisition astatine each touchpoint, from booking to post-trip engagement. By leveraging precocious information and technology, Hurtigruten tin supply travelers pinch much tailored and immersive experiences, further differentiating itself from competitors successful nan boutique cruise sector.

In addition, Warner’s efforts will thief Hurtigruten link pinch caller customer groups globally, extending nan scope of its Norwegian coastal voyages to a broader audience. By focusing connected integer strategies that beforehand Hurtigruten’s practice and unsocial offerings, she will thief nan institution pat into nan increasing inclination of experiential travel, wherever consumers activity authentic and meaningful experiences.

This attraction connected customer experience, mixed pinch an innovative trading strategy, is expected to make Hurtigruten nan preferred cruise statement for travelers looking to research Norway’s seashore and beyond. The company’s rich | 132-year history will beryllium a cardinal plus successful Warner’s efforts to position Hurtigruten arsenic nan preferred marque for those seeking escapade and authenticity.

A New Chapter for Hurtigruten

Hurtigruten’s assignment of Lisa Warner arsenic its caller Chief Marketing & Digital Officer marks a important measurement guardant successful nan company’s efforts to heighten its marque and thrust growth. With her extended acquisition successful nan recreation industry, Warner’s activity will beryllium instrumental successful shaping nan early of nan brand, ensuring its competitiveness some successful nan Norwegian market and abroad.

As nan institution continues to fortify its integer capabilities, elevate customer experiences, and turn its world presence, nan activity of Lisa Warner promises to usher successful an breathtaking caller section for Hurtigruten, positioning it for continued occurrence successful nan world cruise market.