Meta Appoints Generative Ai Vp To Run Threads

5 hours ago

Meta appointed Connor Hayes, Meta’s VP of merchandise for generative AI, to go nan caput of Threads, per Axios.

Until now, Instagram caput Adam Mosseri has been successful complaint of Threads. But nan level has grown into much than a broadside merchandise of Instagram, necessitating further leadership.

Though Threads only launched successful 2023, its mobile regular progressive personification (DAU) numbers are fast approaching those of X, according to marketplace intelligence supplier Similarweb. Currently, Threads is averaging astir 115 cardinal DAUs connected mobile, pinch X’s DAU numbers reaching astir 132 million.

TechCrunch has reached retired to Meta for comment.