Ipg Automotive Opens Innovation Lab For Virtual Test Driving

IPG Automotive, a master successful virtual trial driving technology, has opened an Innovation Lab astatine its office successful Karlsruhe, Germany.

The installation will beryllium utilized to coming demonstrations and exhibits of nan IPG Automotive merchandise portfolio to customers. The institution besides plans to usage nan Innovation Lab for hosting interactive workshops.

“We don’t conscionable want to showcase our technologies here, we want to create a abstraction for sharing ideas, asking questions, and brainstorming together,” said Steffen Schmidt, president & CEO of IPG Automotive. “The Innovation Lab is not only a spot wherever our solutions activity – it is simply a spot wherever they tin beryllium understood, questioned, and developed further.”

Schmidt added that nan Lab besides reflects nan company’s increasing domiciled successful nan changing automotive and mobility sector. “The challenges successful conveyance improvement are enormous, from expanding package complexity, to shorter improvement cycles, to stricter information requirements. It takes much than conscionable innovative technologies, nan manufacture needs holistic and intelligent strategies to successfully style this transformation.”