Hainan Airlines Partners With Ihg To Introduce New Ground-to-air Travel Experience With Exclusive Lounges And Enhanced Flight Comfort

Wednesday, July 23, 2025

Hainan Airlines and IHG Hotels person joined forces to motorboat a caller afloat integrated luxury recreation experience, aiming to meet rising request for seamless, high-end journeys that harvester five-star hospitality connected nan crushed pinch premium formation services successful nan air. This collaboration responds to evolving traveler expectations by blending edifice comfort, elite airdrome lounges, and immersive inflight experiences into 1 cohesive offering.

IHG Hotels & Resorts and Hainan Airlines person unveiled a caller era of premium recreation done an expanded confederation nether nan conception “Where Dreams Bloom, Journey to nan Oasis.” This strategical business blends luxury accommodation and elevated hose work into a single, cohesive experience. The collaboration reflects a increasing inclination wherever nan world’s apical hospitality and aviation brands converge to connection a seamless, end-to-end travel for modern travelers.

The inaugural arrives astatine a landmark moment, coinciding pinch IHG’s 50th day successful Greater China. This milestone highlights nan brand’s enduring dedication to delivering invention and impermanent restitution passim nan region. By combining nan strengths of 2 starring manufacture players, nan confederation intends to reshape expectations of luxury recreation from airdrome lounge to edifice suite.

A Unified Travel Experience from Terminal to Resort

At nan halfway of this business is simply a reimagined travel that originates nan infinitesimal travelers measurement into nan airport. One of nan astir visible innovations is nan co-branded airdrome lounge, located successful Terminal 2 astatine Shanghai Pudong International Airport. Themed arsenic a tranquil “Garden Oasis,” nan lounge is designed to supply guests pinch an immersive and rejuvenating pre-flight environment.

This luxurious abstraction draws inspiration from nan serene backmost gardens of world-class resorts. Travelers tin unwind successful elegantly appointed seating areas while enjoying amenities specified arsenic a cardinal buffet island, unrecorded culinary demonstrations, and thoughtfully curated eating spaces that beforehand calm and relaxation earlier takeoff.

Elite Benefits pinch nan “Back Garden” Experience

Particularly appealing to high-tier travelers is nan “Back Garden” concept, which extends an exclusive suite of benefits to members of IHG One Rewards astatine nan Diamond Elite level. These guests bask privilege access, personalized amenities, and enhanced services wrong nan lounge. The mounting not only bridges nan spread betwixt edifice and hose hospitality but besides reinforces nan personalized luxury that defines this associated initiative.

This ground-level excellence continues successful nan aerial pinch nan motorboat of nan specially branded “IHG Explorer” aircraft. Operating connected premium routes specified arsenic Shanghai to Sanya, nan craft showcases nan alliance’s afloat immersive concept. From unique compartment aesthetics to inflight services modeled aft edifice comforts, passengers acquisition a unified travel wherever each item has been tailored pinch luxury successful mind.

Dining That Delivers, from Gate to Altitude

One of nan defining elements of nan collaboration is its culinary program, cautiously designed to span nan full journey. On nan ground, nan airdrome lounge features a paper inspired by IHG’s renowned Chinese good eating restaurant. Signature selections see nan “10 Bites” tasting experience, section specialties specified arsenic savory broth wontons, and a delicately brewed coconut achromatic beverage crafted exclusively for nan lounge setting.

Once successful nan air, passengers—particularly those walking successful business class—are introduced to caller inflight eating menus rooted successful location flavors and world culinary trends. A cardinal offering, titled “The Flavours of Suzhou and Hainan,” brings together nan sophistication of Huaiyang and Cantonese cuisine, enriched pinch seasonal ingredients from Hainan Island. This attack allows travelers to prosecute pinch taste traditions done nan cosmopolitan connection of food.

For guests favoring Western fare, nan CHAR Bar & Grill inflight concept, “Grilled & Gliding,” presents a move return connected modern grill culture. The paper showcases charcoal-fired dishes that adhere to nan restaurant’s “new 5 senses” philosophy, designed to entreaty to taste, aroma, texture, and ambiance—even while cruising astatine altitude.

Commitment to Service Excellence

The expanded business is built connected a instauration of shared values, peculiarly a communal dedication to exceptional service. Hainan Airlines’ long-standing way grounds of reliability and innovation, including millions of formation hours and an extended web of home and world routes, reinforces nan airline’s committedness to providing comfortableness and value crossed each touchpoints.

This service-driven accuracy is mirrored by IHG, which continues to prioritize impermanent acquisition done each shape of nan hospitality lifecycle. From seamless integer check-ins to premium room amenities and curated impermanent services, IHG’s attack complements nan refined work passengers person from check-in done landing.

A Bold Vision for nan Region

As IHG celebrates 5 decades successful nan region, this collaborative task signals a bold imagination for what lies up successful Asia-Pacific’s luxury recreation market. With evolving traveler expectations and a heightened desire for convenience, personalization, and wellness, this exemplary of integrated experiences answers a increasing request for holistic journeys.

More than conscionable a business partnership, nan inaugural serves arsenic a blueprint for really nan hospitality and aviation sectors tin germinate together. The Shanghai-to-Hainan route, wherever this integrated acquisition first takes flight, is expected to enactment arsenic a scalable exemplary for further description crossed high-traffic routes passim Asia.

Beyond Borders: Reimagining Travel for nan Modern Era

By blurring nan lines betwixt edifice and hose experiences, IHG and Hainan Airlines person introduced a recreation exemplary that feels intuitive, elevated, and profoundly customized. The co-branded services—from nan creation of lounges and craft to nan culinary programs and personnel benefits—create a luxurious continuum that reflects really travelers progressively worth coherence and ease.

As much travelers activity memorable experiences complete modular offerings, this business rises to meet that demand, emphasizing quality, taste resonance, and immersive storytelling astatine each measurement of nan journey.

A New Benchmark successful Co-Branded Travel

With this next-level alliance, IHG Hotels & Resorts and Hainan Airlines are not simply responding to changing marketplace dynamics—they are helping specify them. Their shared imagination has led to nan creation of a seamless, premium ecosystem wherever hospitality and aviation converge, mounting a caller benchmark successful Asia’s luxury recreation industry.

“Where Dreams Bloom, Journey to nan Oasis” is much than a campaign—it represents nan evolving communicative of recreation itself. One wherever convenience meets elegance, and wherever each element, from nan airdrome gross to nan edifice suite, contributes to a singular, elevated experience.

As this collaboration unfolds, travelers tin expect much than conscionable flights and accommodations—they’ll embark connected journeys designed pinch purpose, precision, and unparalleled attraction to detail. The early of luxury travel, it seems, is already boarding.