Dubai’s Hospitality Scene Ignites As Shanadi Liyanage Joins Ja Resorts And Hotels As Cluster Marketing Director, Signaling A New Era Of Lifestyle Tourism In Jbr And Beyond

Sunday, July 13, 2025

Dubai’s sparkling hospitality skyline conscionable sewage a caller infusion of imaginative firepower. As recreation trends displacement and title sharpens crossed nan UAE, JA Resorts & Hotels has strategically appointed Shanadi Liyanage arsenic Cluster Director of Marketing for 2 of its flagship properties—JA Ocean View Hotel and The Manor by JA.

This is not simply different executive shuffle. It’s a powerful awesome that Dubai’s hospitality manufacture is preparing to redefine really it engages pinch a quickly evolving world traveler. And it’s happening astatine a clip erstwhile nan metropolis is riding a tourism activity yet facing fierce location and world competition.

Meanwhile, hospitality insiders are watching closely, knowing that trading activity is nan substance that tin toggle shape a edifice from a quiet enactment into a must-visit manner destination. Shanadi Liyanage is group to bring that fuel.

A Decade of Luxury Marketing Experience Set to Spark Change

Shanadi Liyanage’s presence couldn’t travel astatine a much important clip for Dubai’s hospitality sector. The metropolis is wished to support visitant numbers surging, moreover arsenic recreation costs emergence and geopolitical uncertainty ripples crossed world tourism flows. Hotels are nether aggravated unit to guidelines out—not only pinch luxury rooms but pinch unforgettable experiences that drawback travelers emotionally and request to beryllium shared.

Liyanage steps into nan domiciled pinch complete a decade of acquisition crossed luxury manner marketing, having shaped innovative campaigns for iconic brands for illustration The Dubai EDITION. Her strategical imagination blends world trends pinch location tastes, a operation that’s now invaluable arsenic Dubai attracts divers travelers from Europe, Asia, and nan Middle East.

Moreover, her past activity includes high-impact marque collaborations that connected hotels pinch world intermezo phenomena—like Netflix’s Dubai Bling and Bravo TV’s Real Housewives of Dubai. These partnerships weren’t conscionable trading stunts; they catapulted edifice properties into nan halfway of popular civilization conversations and societal media buzz.

The Stakes Are High successful Dubai’s Hotel Market

Dubai is thriving arsenic a recreation powerhouse. According to nan Dubai Department of Economy and Tourism, nan metropolis welcomed complete 18 cardinal world visitors successful 2024, nearing its pre-pandemic peaks. Tourism contributed astir AED 150 cardinal to nan economy, cementing its position arsenic a captious pillar of nan UAE’s diversification plans.

However, title is relentless. Neighboring Saudi Arabia is investing billions to lure tourists, while Qatar, Oman, and different Gulf nations are ramping up trading and infrastructure to seizure a portion of nan location recreation pie. Dubai cannot spend complacency.

As a result, hotels are leaning heavy connected trading innovators who tin create authentic, Instagram-worthy experiences that resonate crossed generations. Travelers want much than five-star beds—they want stories to tell.

JA Ocean View Hotel and The Manor: Ready for Reinvention

JA Ocean View Hotel is uniquely positioned successful Jumeirah Beach Residence (JBR), 1 of Dubai’s astir competitory manner corridors. The area pulses pinch beachfront energy, world dining, and premium shopping, attracting some leisure visitors and location staycationers.

Meanwhile, The Manor by JA has softly earned a estimation for coagulated work and convenience but now seeks to carve retired a stronger personality successful Dubai’s crowded hospitality landscape.

JA Resorts & Hotels sees Shanadi Liyanage arsenic nan catalyst for that transformation. Her trading expertise spans gastronomy, mixology, fashion, music, and design—key elements successful creating lifestyle-led destinations that tie repetition guests and viral attraction online.

Moreover, nan marque has signaled that it wants JA Ocean View Hotel to look not simply arsenic a spot to enactment but arsenic an immersive acquisition woven into JBR’s vibrant taste fabric. That ambition aligns perfectly pinch world recreation trends demanding curated, authentic, and emotionally engaging experiences.

Hospitality Faces New Consumer Demands

Across Dubai and nan broader UAE, travelers’ expectations are shifting rapidly. Data from Skift and Deloitte item really millennials and Gen Z are driving request for lifestyle-centric stays. Guests progressively activity hotels that connection not only comfortableness but community, storytelling, and section connection.

Even luxury guests are pivoting toward brands that clasp sustainability, diversity, and authentic location identity. Traditional advertizing nary longer sways these audiences. They crave societal impervious and immersive moments that toggle shape their travels into shareable narratives.

In this environment, a trading head isn’t conscionable promoting room rates—they’re crafting experiences that ripple done societal networks, news cycles, and taste conversations. Shanadi Liyanage’s proven accomplishment astatine forging media partnerships and blending hospitality pinch popular civilization makes her a important asset.

A Strategic Move pinch Regional Ripples

This assignment comes amid intensified location tourism rivalries. Saudi Arabia’s Vision 2030 is pouring unprecedented finance into tourism, aiming to tie 100 cardinal visitors annually. Qatar continues to marketplace its post-World Cup offerings, while Oman invests heavy successful nature-based tourism.

Dubai’s tourism leaders are keenly alert that sustained maturation depends connected innovation. Simply having awesome hotels and attractions isn’t enough. Guests must beryllium captivated emotionally. They request reasons to return—and to show nan world astir it.

As a result, Liyanage’s caller instruction extends beyond individual properties. It’s astir ensuring JA Resorts & Hotels remains synonymous pinch Dubai’s forward-looking, cosmopolitan brand. Her campaigns will power not conscionable occupancy rates but nan city’s broader estimation arsenic a manner capital.

From Sri Lanka to Dubai’s Hospitality Vanguard

Originally from Sri Lanka, Shanadi Liyanage studied business and societal entrepreneurship astatine Antioch University successful California, bringing a world mindset and multicultural sensitivity to her work. This world position is precisely what Dubai’s hospitality marketplace needs to stay applicable connected nan world stage.

Her assignment besides underscores nan UAE’s increasing committedness to female activity successful hospitality—a assemblage historically dominated by men astatine nan apical levels. It’s different awesome that Dubai’s tourism manufacture is embracing alteration successful some merchandise and people.

The Road Ahead: Innovation and Immersion

As 2025 unfolds, Dubai’s tourism assemblage is banking connected leaders for illustration Shanadi Liyanage to navigate uncertainty and prehend caller opportunities. Her presence heralds a caller section for JA Ocean View Hotel and The Manor, pinch trading poised to germinate from promotional messaging into genuine storytelling and immersive acquisition design.

Travelers will beryllium watching. Competitors will beryllium watching. The mobility isn’t whether Dubai will support drafting nan world—it’s really it will astonishment and delight nan adjacent activity of world explorers.

In nan ever-shifting scenery of tourism, visionaries for illustration Shanadi Liyanage are nan ones redefining nan journey.