Thursday, July 17, 2025
Breeze Airways is aggressively increasing its U.S. West Coast web pinch nan preamble of caller routes and nan takeover of routes antecedently formed retired of Burbank arsenic a competitor successful nan marketplace pulls out. This strategical play enables Breeze to turn its footprint successful captious markets, providing further connectivity and recreation opportunities for customers connected nan West Coast. With nan opponent’s Burbank guidelines shutting down, Breeze is looking to fulfill this request by supplying a caller option, offering an businesslike work that is besides competitively priced.
Breeze Airways Bold Strategic Expansion: New Destinations to beryllium Served and Routes to beryllium Flown
Breeze Airways is expanding its way representation by adding caller airports, including: Arcata/Eureka, Burbank; Eugene; Redmond; and Pasco/Tri-Cities. New services will motorboat from March 2026, to coincide pinch nan carrier’s seasonal changes, to dovetail pinch IATA’s summertime slot seasons. All of these Breeze routes will tally connected nan carriers’ modular two-weekly frequency, and statesman pinch 3 alternatively of Breeze’s 130-seat Airbus A220-300, albeit successful a seating layout 10 much dense than nan competitor’s offering, nan Boeing 737-700 that seats 147 passengers.
Here are nan caller Breeze routes:
Start DateRouteBreeze’s FrequenciesCompetitor Ends OnCompetitor’s Standard FrequenciesMarch 11Burbank to ProvoFive weeklyNot servedNot servedMarch 12Burbank to Arcata/EurekaThree weeklyDecember 2Four weeklyMarch 13Burbank to RedmondTwo weeklyDecember 1Four weeklyMarch 13Redmond to Las VegasTwo weeklyAugust 11Two weeklyMarch 18Burbank to Pasco/Tri-CitiesTwo weeklyDecember 2Two weeklyMarch 19Burbank to Eugene*Two weeklyDecember 1Three weekly
*Competitor discontinued flights to Eugene successful January 2025.
Route Performance: Analyzing Historical Data
According to nan U.S. Department of Transportation (DOT) figures, nan competitor besides did good connected 4 retired 5 routes, achieving a load facet of 80% aliases higher. Yet it is worthy noting that load factors unsocial don’t needfully uncover nan profitability of these routes, since they do not see fare levels aliases operational costs.
Routes to Arcata/Eureka and Eugene averaged an 80 percent load facet from May 2024 done April 2025 and displayed bully demand, nan agency added. Similarly, Burbank-Pasco/Tri-Cities and Redmond were beardown metropolis pairs arsenic they posted load factors betwixt 82% to 83%. But different routes besides astatine slightest to immoderate grade person little load factors, connected nan Burbank-Santa Rosa conception theridership was 65,000, connected a load facet of 68%.
Challenges astatine Burbank: Competitor’s Struggles
So, while nan competitor did person immoderate occurrence pinch its Burbank routes, nan guidelines itself was tough. These are routes nan competitor introduced into nan marketplace complete nan past mates years since nan 19 way launches, galore of which failed. Significant early cuts to nan way representation included Bozeman, Grand Junction, and Phoenix Mesa pinch much to travel successful 2022 and 2024, specified arsenic Boise and Las Vegas.
Burbank operations’ closure this twelvemonth marked a strategical move to much lucrative markets by nan competitor. Breeze Airways, though, is seizing connected those underappreciated routes and taking a different attack — doing business while flying less flights pinch smaller planes.
Evaluating nan Competitor’s Route Performance
Here’s a look astatine nan competitor’s capacity retired of Burbank successful nan 12 months starring up to April 2025:
RouteService EffectiveDateRound-Trip Passengers (May 2024 – April 2025)Average Load FactorBurbank – Arcata/EurekaMay 202456,60080%Burbank – EugeneMay 202450,00080%Burbank – Pasco/Tri-CitiesMay 202130,80082%Burbank – RedmondMay 202347,10083%Redmond – Las VegasSeptember 202330,00072%
While nan competitor did person beardown request connected immoderate city-pair routes, it could not make Burbank work. Breeze Airways is betting that pinch a much adaptable attack — deploying smaller planes little often — it tin execute amended and beryllium much profitable.
Breeze’s Plans for Long-Term Success
“Breeze Airways is assured successful nan caller routes to commence successful March 2026. Leveraging markets known for precocious request and a proveable business results, Breeze will supply a much affordable flying action while adapting to nan characteristics of each market. The hose besides plans to do little flying pinch smaller aircraft, which could perchance lead to improved returns and higher efficiency.
Conclusion
Breeze Airways expanding its West Coast beingness by acquiring erstwhile Burbank routes from nan rival is simply a savvy play successful a competitory market. And pinch nan much elastic capacity and smaller aircraft, Breeze is planting nan seeds to win astatine thing nan rival struggled with. As those caller routes travel online successful 2026, Breeze will person to support tweaking its attack guidelines connected request and capacity data, but nan startup is good group up to measurement into nan void and supply caller options for travelers.