Bleisure Travel Boom In Canada: A Cross-generational Trend

Thursday, July 17, 2025

Bleisure recreation has gained important fame successful caller years, from millennials to professionals of each ages. Mixing business pinch pleasure, bleisure recreation gives labor nan elasticity to tack picnic days to their business trips, conferring equilibrium to moving responsibilities and relaxation. Once perceived arsenic a inclination catered to Gen Z, caller information reveals that Canadians of each ages are hopping connected nan bandwagon of this emerging fad.

That’s according to caller investigation released by Corporate Traveller Canada and YouGov, and it is progressively prevalent among nan nation’s moving population, including Gen X business travelers. The findings, however, show nan changing attitudes of Canadians towards activity travel, arsenic an expanding number of young and mature moving professionals spot nan worth successful mixing business pinch pleasure. And it isn’t only among young employees—it’s a burgeoning conception that’s rippling done nan full workforce.

Bleisure’s Expanding Appeal Across Generations

The caller findings show a melodramatic displacement successful really business travelers attack their trips, pinch bleisure recreation emerging arsenic a cardinal facet of their recreation habits. Data from Corporate Traveller Canada reveals that 24 percent of Canadian business travelers aged 45 to 60 regularly operation activity pinch leisure, bringing them conscionable a fewer percent points down their younger counterparts, pinch 28 percent of Gen Z travelers besides adopting nan practice.

This inclination highlights really bleisure is nary longer confined to conscionable nan younger generations but has permeated a wider demographic, including those successful their mediate ages, further indicating nan concept’s acceptance and mainstream appeal. According to a related study by Flight Centre, astir 63 percent of Canadian workers who scheme to recreation successful 2025 are unfastened to incorporating leisure into their activity trips, pinch almost one-third (32 percent) having already done so.

The statistic show that bleisure recreation is being recognized arsenic an important measurement to heighten nan work-life equilibrium of employees, peculiarly arsenic travelers activity ways to make their business trips much fulfilling.

Work-Life Balance Improved by Bleisure Travel

The thrust for amended work-life equilibrium is 1 of nan superior reasons down nan surge successful bleisure travel. With 96 percent of Canadians acknowledging nan affirmative effect of recreation connected their intelligence health, it becomes evident that nan country’s workforce is progressively alert of nan value of balancing activity and individual time. In fact, galore labor now look for opportunities to harvester their activity commitments pinch leisure activities, aiming to amended their intelligence well-being while connected business trips.

The information further underscores that work-life equilibrium has improved for a important information of nan workforce. Among mini and medium-sized endeavor (SME) employees, 91 percent reported that their work-life equilibrium connected business trips has either stayed nan aforesaid aliases improved since 2019. Younger Canadians person been particularly vocal astir nan affirmative changes successful their balance, pinch 50 percent of Gen Z workers and 43 percent of Millennials agreeing that their equilibrium has gotten better.

Interestingly, Gen X workers, while acknowledging improvements, show a somewhat much reserved response. Only 21 percent of them consciousness that their work-life equilibrium has improved, but a mostly (68 percent) consciousness that their equilibrium has remained nan same.

The Evolution of Bleisure: A New Norm for Travelers

As bleisure recreation becomes a fixture successful nan Canadian workforce, nan percent of SME labor who adhd leisure to their business trips has surged. The study revealed that astir 68 percent of SME labor incorporated leisure clip into their business recreation astatine slightest occasionally. Among different property groups, Millennials lead nan pack, pinch 33 percent indicating that they often blend business pinch leisure. Gen Z follows intimately pinch 28 percent, while Gen X, though little likely, still reports a notable 24 percent participation.

This displacement reflects broader trends successful really labor are rethinking their attack to activity and travel. What erstwhile seemed for illustration an indulgence aliases luxury is now becoming an integral portion of nan master landscape. Companies are progressively recognizing nan entreaty of allowing labor much flexibility, knowing that it tin lend positively to their wide occupation restitution and retention.

Flexibility and Business Travel: The Key to Retention

While nan request for bleisure has grown, it’s besides clear that elasticity plays a important domiciled successful its wide adoption. Business leaders who want to clasp talent and amended worker restitution are opening to spot nan worth successful offering elasticity during business trips. However, nan level of elasticity varies among property groups. Younger workers, peculiarly those betwixt 18 and 24, study little flexibility, pinch 38 percent indicating that they person small to nary room for individual extensions connected business trips.

As labor turn older, their elasticity tends to increase. Among workers aged 25 to 34, 31 percent study minimal flexibility, while 28 percent of those aged 50 to 64 look akin restrictions. On nan different hand, labor aged 65 and older bask nan highest level of flexibility, pinch only 14 percent reporting small to nary individual clip during their business trips.

This expanding elasticity for older workers has been viewed arsenic a strategical move by employers who admit that work-life equilibrium is important for engagement and semipermanent retention. As much labor activity nan benefits of bleisure travel, businesses are becoming much accommodating, not only to meet nan evolving demands of a younger workforce but besides to guarantee that seasoned professionals bask nan aforesaid advantages.

The Economic Impact of Bleisure Travel

The emergence of bleisure recreation is not only a taste displacement but besides 1 that’s having economical implications. As much Canadians blend their activity and leisure travel, businesses and section economies are benefiting from accrued tourism revenue. Employees who widen their business trips to research section destinations are contributing to nan maturation of leisure tourism successful nan country.

Small and medium-sized enterprises (SMEs) that support this displacement spot benefits too. With astir 3 successful 10 labor reporting that their company’s recreation request is higher than pre-pandemic levels, it’s clear that business recreation is rebounding strongly. Bleisure travel, arsenic portion of this recovery, is contributing to some nan individual worker’s consciousness of well-being and nan broader economical ecosystem.

Quick Tips for Travelers Embracing Bleisure

For those looking to make nan astir of their bleisure trips, present are a fewer speedy tips:

• Plan ahead: Make judge to schedule meetings and activity tasks during business hours, leaving nan remainder of your travel for leisure activities.
• Explore section attractions: Take advantage of your destination’s unsocial cultural, historical, aliases earthy attractions to heighten your leisure time.
• Maximize flexibility: Check pinch your employer astir extending your enactment to bask much of nan destination, particularly if you’re walking to a celebrated location.
• Stay connected: Use exertion to enactment connected apical of activity commitments while enjoying your downtime.

Conclusion: Bleisure’s Future successful Canada

Bleisure, which is taking a business travel and spending a fewer other days for pleasure, is profoundly rooted successful Canada’s activity culture, and a wide scope of property groups is now taking advantage of it. As professionals nationwide activity toward a amended work/life balance, bleisure recreation remains an basal constituent to their success. Couple this pinch a request for greater work-life equilibrium and an accent connected intelligence health, and bleisure is present to enactment arsenic a starring inclination successful Canadian business recreation successful nan coming year.

And arsenic much Canadian professionals look for ways to level up their travel, we tin expect moreover much crossover betwixt recreation for activity and recreation for play—diversifying really we acquisition nan world while providing a boost to our economy.