Ascott Unveils Ambitious Asset-light Strategy, Expanding Resort Portfolio To 50 Destinations Worldwide To Meet Growing Demand For Immersive Travel

Published on August 11, 2025 |

Ascott, a world leader successful hospitality, has launched an eager asset-light strategy aimed astatine quickly expanding its edifice portfolio to 50 destinations worldwide. This strategical move comes successful consequence to nan increasing request for immersive recreation experiences that blend comfortableness pinch taste engagement. By focusing connected a elastic and scalable model, Ascott intends to cater to nan evolving needs of today’s travelers, who are progressively seeking unsocial and personalized stays successful destinations that connection some relaxation and section exploration.

The Ascott Limited (Ascott), nan afloat owned lodging limb of CapitaLand Investment (CLI), is expanding its world edifice beingness done an asset-light strategy. With expanding request for immersive recreation experiences, Ascott now operates and has properties successful improvement astatine astir 50 edifice destinations globally. This includes 11 caller signings wrong nan past 10 months, secured done guidance and franchise agreements. These properties relationship for astir 5% of Ascott’s expansive portfolio of complete 1,000 locations, underscoring a focused description into nan quickly increasing leisure sector.

This maturation is fueled by Ascott’s multi-typology marque strategy, which tailors its well-known brands for illustration Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, and The Unlimited Collection to edifice settings. This attack supports scalable maturation successful high-potential markets while catering to nan manner needs of its expanding Ascott Star Rewards members, and providing spot owners pinch semipermanent value-driven solutions.

Recent developments crossed Asia and nan Middle East item Ascott’s committedness to increasing its footprint successful premier leisure destinations. The marque is entering renowned formation locales specified arsenic Patong Beach successful Phuket and Jimbaran Beach successful Bali. It is besides expanding into Marjan Island successful Ras Al Khaimah, a premier man-made coral land famed for its pristine shores. In Vietnam, Ascott is bolstering its beingness successful Phu Quoc, precocious classed arsenic nan world’s second-best island, and Nha Trang, a celebrated coastal metropolis often referred to arsenic nan “Riviera of nan South China Sea.” The institution is besides tapping into emerging markets for illustration Cam Ranh, an up-and-coming leisure and aviation hub, and Sam Son, a burgeoning tourism destination. Moreover, Ascott is expanding into Labuan Bajo, Indonesia, which serves arsenic nan gateway to Komodo National Park, a UNESCO World Heritage site. In South Korea, Ascott is capitalizing connected rising request successful Gangneung, a celebrated destination and big of nan 2018 Winter Olympics.

Ascott’s description into edifice destinations is strategically aligned pinch affirmative manufacture trends. Global spending connected leisure recreation is expected to turn threefold, reaching US$15 trillion by 2040, driven by rising request from emerging markets specified arsenic China, India, and Saudi Arabia. Additionally, nan inclination of experience-focused younger travelers and expanding home and location tourism further contributes to this surge. Importantly, complete 70% of travelers from emerging markets are now combining business and leisure travel, highlighting nan value of nan increasing “bleisure” segment. In this context, nan world edifice market, weighted astatine US$300.03 cardinal successful 2023, is group for continued growth.

The marketplace is projected to scope US$945.38 cardinal by 2030, expanding astatine a compound yearly maturation complaint (CAGR) of 18.2%. This maturation is fueled by increasing disposable incomes, a surge successful world travel, and a rising request for destination-focused, experience-driven accommodations.

Ms Serena Lim, Chief Growth Officer, Ascott, said: “As leisure recreation continues to outpace world tourism
growth4
, we are seeing beardown momentum from spot owners eager to turn pinch america successful nan edifice space.
Owners are drawn to our flex-hybrid model, which optimises returns and mitigates consequence successful move leisure
markets by serving some short and extended stays wrong a azygous operational framework. Complemented
by our multi-typology marque strategy, we align nan correct marque and format to each edifice setting, enabling
differentiated, locally attuned impermanent experiences while staying responsive to evolving recreation trends. Backed
by a loyal and expanding personnel guidelines seeking elevated leisure experiences, Ascott is well-positioned to
deliver semipermanent worth done exceptional edifice stays, creating results for owners, delight for guests and
impact crossed nan markets we serve.”
Ms Tan Bee Leng, Chief Commercial Officer, Ascott, said: “Resorts correspond a powerful hold of
Ascott’s marque committedness to fto guests ‘Stay Your Way’, unlocking a world of leisure-led experiences that
elevate our Ascott Star Rewards (ASR) programme to caller heights. From sun-drenched beachfront villas
and serene upland retreats to château stays and immersive wellness escapes, each edifice adds lifestyle
richness to nan loyalty journey, deepening personnel engagement and incentivising cross-destination travel.
At nan aforesaid time, a increasing guidelines of loyal ASR members fuels request for these differentiated resort
offerings globally — accelerating our edifice description strategy pinch data-backed insights and a ready
community of experience-driven travellers. Ascott’s flex-hybrid exemplary and multi-typology marque approach
allow america to standard trusted municipality brands into edifice destinations pinch section authenticity and operational
excellence, creating a virtuous rhythm that benefits guests, members and spot owners alike.”

Expanding Presence successful Prime Resort Destinations

Ascott is broadening its footprint successful celebrated leisure destinations pinch respective caller spot agreements designed to supply divers and experiential stays. In Thailand, nan Ascott Abov Patong Phuket Resort will characteristic 254 rooms and a scope of leisure amenities, including all-day dining, a rooftop bar, excavation bar, swimming pool, spa, gym, kids’ club, and arena spaces. The resort, located conscionable 150 meters from nan celebrated Patong Beach, is ideally situated successful Thailand’s starring leisure hub, which attracts year-round visitors from various demographics. The resort’s creation follows nan brand’s accuracy of understated luxury, pinch a “Fine Arts Inspired by Nature” conception that blends tranquility, section artistry, and luxurious living. Additionally, nan improvement includes Residences astatine Ascott Abov Patong Phuket, a 227-unit branded residence, pinch an expected completion successful 2027.

In Vietnam, Ascott is expanding its edifice portfolio pinch Somerset Nha Trang, located wrong nan Libera Nha Trang development. This family-friendly edifice will supply a trusted accommodation action successful 1 of Vietnam’s astir celebrated formation destinations. Citadines Selavia Phu Quoc, slated to unfastened successful 2027, will beryllium a 369-unit beachfront spot successful a salient mixed-use area on Phu Quoc’s southwest coast. The spot will connection premium features for illustration an onsen spa, all-day dining, and ample arena spaces. Meanwhile, HARRIS Resort Cam Ranh, located on Long Beach, marks Ascott’s debut of nan HARRIS marque successful Vietnam. The 693-unit resort, opening successful 2026, is designed arsenic a complete edifice experience, including specialty dining, a formation club, h2o park, and gathering spaces for business travelers. This description into Southeast Asia signals Ascott’s continued attraction connected high-potential markets beyond Indonesia.

In Thanh Hoa, Vietnam, Lasong Hotel & Villas Sam Son by The Unlimited Collection began phased openings successful April 2025, little than six months aft signing. This resort, nestled on 1 of Vietnam’s astir storied beaches, combines boutique edifice rooms, backstage villas, wellness amenities including a Korean jjimjilbang, and taste eating experiences. This is Ascott’s 2nd spot nether The Unlimited Collection successful Vietnam, pursuing nan Anmira Resort & Spa Hoi An, reinforcing nan company’s committedness to culturally immersive recreation experiences successful quickly processing leisure destinations.

In Indonesia, lyf Labuan Bajo, Ascott’s first spot successful 1 of nan country’s apical eco-tourism hubs, will unfastened successful 2027. Situated adjacent nan UNESCO-listed Komodo National Park, this 120-key edifice will present nan lyf brand’s societal surviving conception to Labuan Bajo, featuring communal spaces, coworking zones, and section experiences designed to link and animate next-generation travelers. Additionally, Ascott plans respective different edifice developments successful Indonesia from 2026 to 2028. Oakwood Jimbaran Villas and Residences Bali will connection 57 units pinch nonstop entree to Jimbaran Beach, while nan Oakwood Premier Berawa Beach Bali, pinch 366 units, will characteristic upscale beachfront surviving successful nan Canggu district. Meanwhile, Oakwood Sanur Bali, group successful nan Special Economic Zone adjacent nan Bali International Hospital, will connection 180 units pinch water views, formation access, wellness-focused amenities, and arena spaces.

In South Korea, Ascott is introducing nan Oakwood marque to Lagoon Town, a edifice analyzable presently nether improvement successful Gangneung’s Cultural Olympic Special Zone. The 500-key property, overlooking Gyeongpo Lake and Beach, will cater to nan rising request for leisure-focused extended stays on Korea’s picturesque eastbound coast. With its proximity to Gangneung Station and conscionable a two-hour travel from Seoul via KTX, it will service arsenic a premier retreat for some home and world travelers.

Ascott has introduced an asset-light strategy to grow its edifice portfolio to 50 world destinations, gathering nan rising request for immersive recreation experiences. This attack allows nan marque to connection much personalized stays, blending comfortableness pinch section exploration, and catering to nan evolving needs of modern travelers.

In nan UAE, Al Mahra Resort by The Crest Collection will unfastened successful 2027 connected Marjan Island successful Ras Al Khaimah. The edifice will connection 539 uniquely designed rooms and luxury suites pinch amenities specified arsenic all-day dining, specialty restaurants, bars, a spa, swimming pool, gym, kids’ playroom, and versatile arena spaces, making it a standout destination for upscale formation getaways.