Thailand Showcases The New Thailand At Ite Hcmc Of This Year, Highlighting Culture, Sustainability And Asean Links

Published on September 18, 2025

The Tourism Authority of Thailand (TAT) took portion successful nan International Travel Expo Ho Chi Minh City 2025 (ITE HCMC 2025) connected 4-6 September astatine nan Saigon Exhibition and Convention Center, strengthening its “The New Thailand” vision. The arena is simply a move to consolidate Thailand’s position successful ASEAN tourism, amended location connectivity, and beforehand innovative tourism experiences passim Southeast Asia.

TAT Governor Ms. Thapanee Kiatphaibool showcased nan country’s committedness towards promoting collaboration, greater aerial connectivity, and providing taste and sustainable recreation experiences, reasserting Thailand’s activity successful location tourism.

Ministerial Session Participation

Ms. Thapanee represented Thailand astatine nan ministerial session, participating successful discussions connected regional tourism strategy and nan early of recreation successful ASEAN. She besides joined a sheet connected “Shaping nan Future of Tourism: Embracing Digital and Green Transformation”, showcasing Thailand’s progressive domiciled successful promoting sustainable, technology-driven tourism solutions. Thailand’s information astatine these sessions underscores its commitment to location collaboration, argumentation dialogue, and tourism maturation initiatives crossed ASEAN.

Thailand Pavilion Features Leading Tourism Operators

At nan Thailand Pavilion, six tourism operators showcased their products: Maple Hotel, Urbana Langsuan Hotel, Lark Holidays, Chiang Mai Night Safari, Phuket Jet Tour, and SAii Hotels & Resorts Thailand including Santiburi Koh Samui.

Visitors besides knowledgeable Thai taste heritage done Lai nan cloth demonstrations from Phetchaburi, including gilded textile painting, DIY rosebud keychains, and traditional Thai costume displays. These activities harvester taste immersion pinch recreation planning, highlighting Thailand’s rich history and interactive experiences for Vietnamese tourists.

“5 Must Do successful Thailand” Strategy Introduces New Experiences

TAT introduced caller experiences nether its “5 Must Do successful Thailand” strategy, including Michelin-starred dining, Bangkok thoroughfare nutrient tours, escapade activities for illustration tandem skydiving successful Rayong, and taste festivals specified arsenic Loi Krathong successful Sukhothai.

Major events for illustration Tomorrowland Thailand 2026, Rolling Loud, Wonderfruit, and nan Honda LPGA Thailand are featured alongside themed journeys via bus, train, luxury rail, and river cruises, offering diverse experiential tourism options for Vietnamese travelers.

Strengthening Bilateral Tourism Ahead of 50th Anniversary

Looking guardant to nan 50th day of Thailand-Vietnam negotiated relations successful 2026, TAT is launching campaigns for illustration “Thái Lan, càng hiểu càng yêu” (the much you know, nan much you love). These initiatives see exclusive promotions and group recreation privileges to deepen bilateral tourism ties and pull repetition visitors from Vietnam.

Vietnam remains a cardinal short-haul market for Thailand, pinch travelers often returning respective times annually, drawn by cuisine, beaches, wellness tourism, nightlife, and emerging destinations for illustration Kanchanaburi, Ayutthaya, Khao Yai, Phang-Nga, and Krabi.

Strengthening Air Connectivity Between Thailand and Vietnam

Thailand continues to fortify air links pinch Vietnam done five airlines—Thai Airways International, AirAsia, Vietnam Airlines, VietJet Airlines, and Vietravel Airlines—operating much than 13,400 flights this twelvemonth betwixt six Vietnamese cities and Bangkok, Phuket, and Chiang Mai. New routes, including Bangkok–Hai Phong, launched by AirAsia successful July, grow regional accessibility, supporting leisure tourism, business travel, and cultural exchange.

Enhancing Traveller Confidence pinch “Trusted Thailand”

TAT is advancing nan “Trusted Thailand” certification to guarantee high standards of safety, security, communication, and carrier access. Measures see nan Tourist Police mobile app, CCTV upgrades, and expanded assistance services, giving travelers assurance successful safe and seamless recreation experiences.

This inaugural besides reinforces Thailand’s position arsenic a reliable destination for some leisure and business travelers, peculiarly from Vietnam and different ASEAN markets.

Promoting Sustainable Tourism Through STAR and CF-Hotels

Sustainability remains a cardinal focus, pinch TAT implementing nan STAR (Sustainable Tourism Acceleration Rating) program and nan CF-Hotels emissions tool. The Thailand Tourism Awards admit operators excelling successful quality, sustainability, and innovation, promoting responsible tourism practices crossed nan country.

By combining sustainability initiatives pinch tourism maturation strategies, Thailand ensures long-term appeal for world travelers while protecting its cultural and earthy resources.

Showcasing Thailand arsenic a Leading ASEAN Destination

Participation successful ITE HCMC 2025 reinforces Thailand’s domiciled arsenic a leading tourism destination successful ASEAN. By highlighting cultural heritage, escapade tourism, wellness offerings, and world-class events, TAT showcases Thailand arsenic a diverse and innovative recreation hub.

The adjacent besides provides opportunities to engage Vietnamese travelers, forge tourism partnerships, and grow regional connectivity, solidifying Thailand’s position arsenic a trusted partner successful shaping nan future of tourism successful Southeast Asia.

Future Tourism Projections and Market Potential

TAT forecasts that visitors from Vietnam will full astatine slightest 900,000 by 2026, underpinned by improved aerial connectivity, imaginative recreation packages, and trading campaigns. Thailand’s accent connected caller destinations, festivals and events, and sustainability ensures sustained maturation successful ASEAN tourism, while improving Vietnamese travelers’ experiences crossed leisure, cultural, and business markets.