Agoda Reveals Food-focused Tourism Surge Across Asia Highlighting Japan, Thailand, Vietnam, Indonesia, And Malaysia As Top Culinary Destinations For Travelers And Opportunities For Hoteliers

Published on September 1, 2025

Agoda, nan world’s ‘most celebrated and fastest growing’ integer recreation platform, released caller information insights connected nan increasing fame of nutrient recreation to Asia and its implications connected edifice providers’ strategies to pull and clasp nutrient travelers. From nan information analyzed, it appears that Japan is nan astir searched destination for its culinary and drinking experiences, followed by Thailand, Vietnam, Indonesia, and Malaysia. These insights were derived from hunt information pooled from June and July of 2025.

This rising inclination signals a important displacement successful recreation priorities, pinch culinary-focused activities ranking alongside accepted tours and immersive experiences among nan astir celebrated categories. For hoteliers, this represents a compelling opportunity to differentiate their properties by designing tailored nutrient experiences aliases forging partnerships pinch section restaurants, cafes, and thoroughfare nutrient vendors to meet evolving traveler expectations.

Japanese travelers are progressively astatine nan forefront of culinary discovery, seeking some section experiences wrong Japan and location gastronomic adventures successful destinations specified arsenic Thailand, South Korea, Vietnam, Hong Kong, and Taiwan. In particular, Macao and Hong Kong person seen accrued fame among travelers from Japan, Taiwan, Thailand, and South Korea, reflecting a increasing appetite for authentic and divers location cuisines.

Agoda’s latest Top Foodie Destinations study underscores nan value of this trend. Nearly half of respondents from South Korea, Taiwan, Thailand, Japan, and Malaysia mention culinary experiences arsenic their superior information for travel, highlighting nan request for thoughtfully curated nutrient journeys. These insights propose that hotels embracing culinary tourism tin seizure a meaningful stock of this expanding marketplace segment.

To capitalize connected this trend, hotels tin put successful on-property eating that showcases location flavors aliases characteristic signature dishes reflecting section culinary heritage. Offering hyper-localized culinary guides, personalized eating recommendations, and exclusive experiences tin importantly heighten nan impermanent journey. Whether accommodating dietary preferences, spotlighting trending cuisines, aliases recommending celebrated section restaurants and nutrient stalls, specified initiatives create memorable, differentiated stays.

Leveraging exertion tin further elevate these offerings. Hotels tin simplify impermanent experiences by integrating seamless array reservations done apps aliases beforehand desks, providing real-time support for last-minute eating requests, and tailoring suggestions based connected impermanent feedback. This attack not only enhances restitution but besides encourages repetition visits.

Partnerships pinch section restaurants and bars tin widen nan impermanent acquisition beyond edifice premises, enabling travelers to research authentic vicinity eateries, family-run establishments, thoroughfare nutrient vendors, and acclaimed restaurants. Such collaborations reenforce a property’s position arsenic a gateway to nan section culinary scene, fostering long-lasting impressions.

Looking ahead, Asia’s move culinary scenery promises a big of high-profile nutrient festivals and manufacture events successful nan 2nd half of 2025. These gatherings spotlight emerging eating destinations and celebrated restaurants, attracting nutrient enthusiasts from crossed nan globe. Agoda encourages hoteliers to leverage their proximity to these hotspots, positioning properties arsenic preferred accommodations for travelers seeking nan latest culinary experiences.

Agoda partners pinch culinary recreation businesses by providing precocious exertion and real-time insights pinch nan dream of maximizing revenues on pinch continuing world recreation connectivity. Agoda’s unmatched offerings and much than 130 world airlines access, culinary-driven travelers from complete six cardinal world picnic properties, on pinch 300,000 globally curated experiences, allows nan hoteliers to customize immoderate of nan champion experiences for travelers today.

As culinary tourism continues to germinate recreation successful Asia, nan hotels pinch stronger focuses connected section specialties, tailored experiences connected dining, and targeted partnerships will beryllium champion positioned to pull nan caller activity of travelers successful pursuit of genuine, taste-focused journeys.