Zurich Aims To Transform Global Tourism By Introducing A Sustainable Approach To Travel At A Prestigious Milan Event Focused On Eco-conscious Choices

Published on September 19, 2025

Zurich, nan cosmopolitan and lively halfway of Switzerland, is much than celebrated for its cleanable lakes, cutting-edge buildings, and storied past. The metropolis has besides group its sights connected nan world for sustainable tourism. Zurich’s Tourism Board precocious hosted an invite-only arena successful Milan to present nan “green” look of nan city—merging green-friendly fashion, farm-to-table dining, and environmentally friends carrier methods. The ngo was simple: to invited visitors to Zurich successful a mode that addresses biology issues first, making each travel a thoughtful prime for nan planet.

The activity began pinch a motivating shop by QWSTION laminitis Christian Kägi, a Zurich-based marque changing nan look of mundane accessories. Established successful 2008, QWSTION has adopted a information creation attack pinch an accent connected sustainability wrong materials and manufacturing processes. Kägi guided students done an absorbing convention connected sustainable design, pinch a typical accent connected materials that person zero biology footprint.

At nan forefront of nan chat was Bananatex®, a groundbreaking cloth that is some 100% biodegradable and waterproof. Made from abacá fibers (a banana assortment grown sustainably successful nan Philippines), Bananatex® offers a plant-based replacement to plastic. Not only is it eco-friendly, but it is besides Cradle to Cradle certified, ensuring its complete recyclability. By making Bananatex® open-source, QWSTION is encouraging different brands to adopt this innovative material, accelerating nan modulation to much sustainable products.

QWSTION’s scope of bags, backpacks, and accessories blend minimalist Swiss creation pinch a beardown ethical focus. The institution useful pinch BSCI-certified suppliers crossed Europe and Asia, ensuring some sustainability and transparency passim its proviso chain. With its B Corp certification, QWSTION is simply a marque that goes beyond business, fostering a organization committed to a regenerative future. From their flagship shop connected Zurich’s Limmatstrasse, they connection workshops and projects that animate others to subordinate nan activity toward a much sustainable world.

After nan workshop, guests enjoyed a luncheon that transported them consecutive to nan banks of Zurich’s Limmat River. The menu, curated by Corin Schmid, nan talented cook of Zurich’s integrated edifice The Artisan, featured dishes that celebrated nan principles of seasonal, local, and sustainable eating. Guests savored innovative courses for illustration grilled zucchini pinch caller food pick and edible petals, slow-cooked alpine perch pinch foraged herbs, and greenish versions of accepted Swiss murphy croquettes, each prepared pinch zero-kilometer ingredients. Each crockery was a testament to really sustainability tin heighten nan culinary acquisition while minimizing waste. The cooking methods, designed to sphere some nutrients and nan flavors of Zurich’s culinary traditions, reinforced nan city’s committedness to sustainability.

The arena besides highlighted Zurich’s greenish mobility solutions. Guests had nan chance to preview nan Microlino, nan electrical microcar produced by nan Swiss institution Micro. These compact, eco-friendly vehicles are cleanable for Zurich’s municipality landscape. With room for 2 passengers, nan Microlino is designed to beryllium a space-efficient replacement to accepted cars, emitting zero emissions while providing an innovative solution for metropolis driving. Rechargeable for illustration a smartphone, nan Microlino takes up only a 3rd of nan abstraction of a accepted car, making it an perfect prime for navigating Zurich’s soft postulation flow. With a apical velocity of 90 km/h successful nan “heavy” version, these microcars are besides being integrated into sustainable recreation solutions, specified arsenic airdrome transfers, successful collaboration pinch companies for illustration SWISS.

Zurich’s committedness to sustainability doesn’t extremity pinch this event. The metropolis is aiming to go 1 of nan world’s astir eco-friendly destinations by 2030. In November 2024, Zurich achieved EarthCheck Silver certification, nan first of its benignant successful Switzerland. This prestigious nickname came aft a broad information of Zurich’s biology performance, based connected 76 quantitative and 366 qualitative indicators. From power and h2o depletion to greenish carrier initiatives, Zurich’s attack to sustainability earned it this important distinction, highlighting nan collaboration betwixt nan municipal management and nan Zurich Tourism Board.

The Milan arena was not simply an advertisement—it was a telephone to action. In a clip erstwhile ambiance alteration and biology issues are much captious than ever, Zurich demonstrates that luxury and sustainability tin travel together. From works fibre bags to electrical vehicles and zero-waste dining, Zurich is shifting what it intends to recreation responsibly. For Italian tourists—and visitors from astir nan globe—the metropolis is simply a chance to not only sojourn a top-tier recreation destination but to do truthful successful a mode that rejuvenates, not drains, nan planet.