Zoox Taps Ex-uberpool Exec’s Startup For Routing Software Help

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The Zoox robotaxi successful San FranciscoImage Credits:Zoox

6:00 AM PDT · August 20, 2025

When James Cox, nan erstwhile leader of Uber’s ride-share product, UberPool, near that institution successful 2019, nan Silicon Valley elephantine had abandoned its autonomous conveyance improvement and sold disconnected nan section entirely. While UberPool had struggled to return hold, Cox felt a monolithic opportunity had been missed: taking nan halfway of UberPool’s tech and applying it to robotaxis.

For nan past 5 years Cox has alternatively been moving a mini startup called The Routing Company, which helps transit agencies lucifer riders pinch vehicles quickly and cheaply. In that clip The Routing Company has helped put 3 cardinal trips crossed 13 U.S. states and 5 countries. 

But now, The Routing Company has landed its first robotaxi client: Zoox.

The Routing Company announced Wednesday that it has struck a woody pinch nan Amazon-owned robotaxi company. Zoox will acquisition a non-exclusive licence for The Routing Company’s tech, and besides bring 5 of nan startup’s engineers connected committee to “advance nan ratio and scalability” of its fledgling robotaxi service. 

Cox himself will go a elder advisor to Mike White, Zoox’s main merchandise officer. But nan erstwhile Uber executive will proceed connected arsenic CEO of The Routing Company. Any caller tech that those engineers create wrong Zoox will enactment pinch nan Amazon-owned company. The companies declined to disclose nan terms. 

The woody is nan latest illustration of really robotaxi companies are progressively looking outward for thief arsenic they deploy real-world fleets. Waymo has precocious announced a drawstring of operational partnerships pinch companies for illustration Uber and Avis. Last year, transportation startup Nuro outsourced its simulation work to Toyota-backed Foretellix successful a bid to trim R&D costs.

“I’m hopeful that this woody enables america to standard nan affirmative impacts of our exertion wrong what will beryllium a very accelerated description successful nan robotaxi space,” Cox told TechCrunch successful an exclusive interview. Zoox, successful a statement, besides said it believes nan caller squad members will thief it scale. The institution plans to bring its early-rider programme to San Francisco and connection paid nationalist rides successful Las Vegas later this year.

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Cox said nan activity his institution has done pinch transit agencies has been immoderate of nan “most rewarding and besides challenging things I’ve ever worked on.”

But he said he’s excited to commencement moving pinch robotaxi companies because of really accelerated they tin move. 

“I deliberation nan velocity of getting nan exertion and its benefits retired location to much group will perchance beryllium faster connected nan autonomous conveyance side,” he said.

Cox thinks amended way optimization package is basal to building a large-scale robotaxi network, and said it’s a “really important but unloved constituent of some nan AV stack and nan ride-sharing stack,” Cox said. It’s besides very challenging to get right. 

“Imagine playing chess successful 4 dimensions, and nan committee was melting, nan pieces move themselves, and location was a costs to moving each portion – and you person to do each of that successful existent time,” Cox said. “Any subordinate that doesn’t return each into relationship each that chaos successful a unrecorded mode will ever struggle.”

Sean O’Kane is simply a newsman who has spent a decade covering nan rapidly-evolving business and exertion of nan proscription industry, including Tesla and nan galore startups chasing Elon Musk. Most recently, he was a newsman astatine Bloomberg News wherever he helped break stories astir immoderate of nan astir notorious EV SPAC flops. He antecedently worked astatine The Verge, wherever he besides covered user technology, hosted galore short- and long-form videos, performed merchandise and editorial photography, and erstwhile astir passed retired successful a Red Bull Air Race plane.

You tin interaction aliases verify outreach from Sean by emailing sean.okane@techcrunch.com aliases via encrypted connection astatine okane.01 connected Signal.

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