Youtube Music Celebrates 10 Years With New Features That Help It Compete With Spotify

YouTube is celebrating 10 years of its YouTube Music app connected Thursday pinch nan launch of caller features that bring it person to rival Spotify and others. The app will now see “Taste Match” playlists, which are playlists that harvester aggregate users’ overlapping interests, akin to Spotify Blend. The app will besides commencement notifying users of upcoming releases, merch, and concerts, and is partnering pinch Bandsintown to thief fans observe concerts erstwhile watching videos and Shorts connected YouTube itself.

The additions will thief YouTube drawback up pinch Spotify successful immoderate areas, while others, for illustration nan summation of badges and support for commenting, will widen nan societal networking features of YouTube to nan euphony service.

The institution besides shared caller stats astir YouTube Music’s catalog, noting it now has complete 300 cardinal tracks, including workplace recordings, unrecorded performances, remixes, and covers. Spotify, for comparison, touts a catalog of complete 100 cardinal tracks. Plus, YouTube says its euphony work offers complete 4 cardinal music-focused user-generated playlists, 1.8 cardinal of which are public.

With nan caller Taste Match playlists, YouTube Music users tin harvester their interests into a azygous playlist that updates daily, featuring tracks that are based connected nan euphony tastes of everyone who joins.

Image Credits:YouTube

In addition, YouTube Music users will beryllium capable to time off comments connected albums and playlists directly, to make listening much of a societal experience. Fans will beryllium capable to gain loyalty badges for illustration “First to Watch” aliases “Top Listener,” pinch others still connected nan way. Artists and bands, meanwhile, tin activity toward euphony video watch milestones, for illustration 100,000 views, 1 million, aliases moreover 1 cardinal views.

YouTube’s Music work continues to grow, having gone from 100 cardinal users successful February 2024 to over 125 million crossed YouTube Music and YouTube Premium mixed arsenic of March 2025, including trials.