Xiaohongshu’s Role In Shaping The Future Of China’s Cultural And Tourism Industry, Here’s What You Need To Know

Published on September 19, 2025

Xiaohongshu (or Little Red Book) is 1 of nan astir utilized societal media successful China. It is shaping nan country’s civilization and tourism. It is not conscionable a societal web anymore; it has grown into a multifunctional alert distant readying arsenic good arsenic a buying and trading network. The web is utilized by millions of group making it a valuable plus for some inode and offshore visitors successful position of ex. picnic readying and sharing and everything successful between.

During nan 2025 TravelDaily conference, Wang Sophie, caput of civilization and tourism successful nan Cryptocurrency Department of Xiaohongshu, said astir really nan societal web is changing civilization and tourism. Xiaohongshu’s innovative attack utilizing nan “full-funnel contented logic” is effective successful engaging nan users passim nan full recreation cycle, from inception to inspiration to booking. It has enabled brands to create beardown connections pinch users arsenic good arsenic provided caller maturation to nan tourism industry.

Xiaohongshu’s Growing Influence connected Travel Decision-Making

Xiaohongshu has quickly go a awesome unit successful nan recreation industry, influencing millions of users’ recreation decisions. It’s not conscionable a level for uncovering recreation tips and recommendations—it’s a abstraction wherever users actively prosecute pinch content, stock individual experiences, and lend to a community-driven ecosystem. Whether it’s looking for hidden gems successful a overseas metropolis aliases uncovering nan champion restaurants successful a section neighborhood, Xiaohongshu is nan go-to root for travel-related contented successful China.

The platform’s highly interactive nature—where users tin station photos, reviews, and tips—encourages group to research caller destinations and experiences. This is particularly existent erstwhile it comes to travel-related content, which has seen a year-on-year maturation complaint of complete 60% wrong Xiaohongshu’s 36 superior categories. Travel contented is now much than conscionable a mini niche—it’s go a cardinal pillar of nan platform, driving discussions, shaping trends, and inspiring recreation behaviors.

Three Major Cultural and Tourism Trends Driving Growth

As portion of its effect connected nan tourism sector, Xiaohongshu has identified 3 cardinal taste and tourism trends that are resonating pinch users successful 2025. These trends item nan increasing liking successful some home and world tourism, arsenic good arsenic a displacement toward much personalized and immersive recreation experiences.

1. From Day to Night: The Rise of nan Night Economy

One of nan astir notable trends driving tourism successful 2025 is nan booming nighttime economy. Cities and tourer destinations astir China are progressively focusing connected “daytime + nighttime” tourism models, offering visitors a full-day experience. This displacement allows travelers to research and bask destinations beyond nan accepted 9-to-5 timeframe, fostering a much vibrant and divers tourism economy.

Night markets, evening taste performances, and nighttime sightseeing tours are becoming cardinal attractions, providing some locals and visitors pinch caller ways to acquisition a destination aft hours. Xiaohongshu has played an important domiciled successful promoting these nighttime activities, encouraging users to stock their evening adventures and helping to make buzz for night-centric events. As this inclination grows, much destinations are apt to travel suit, offering visitors a complete round-the-clock acquisition that caters to nan modern traveler’s desires.

2. From Ancient to Modern: Exploring Traditional Chinese Culture

Another important taste inclination gaining traction connected Xiaohongshu is nan expanding enthusiasm among young Chinese users for exploring accepted Chinese culture. This inclination is driven by a increasing consciousness of nationalist and taste pride, pinch galore young travelers seeking to reconnect pinch their country’s rich | history and heritage.

Traditional Chinese architecture, ancient temples, and taste landmarks are becoming celebrated recreation destinations. Xiaohongshu’s community-driven contented has played a cardinal domiciled successful highlighting these sites, pinch users sharing individual experiences, photos, and stories related to their visits. One notable illustration of this inclination is nan hairpin flower photoshoot successful Fuzhou, which became a viral sensation connected Xiaohongshu. This artistic trend, wherever young women airs successful accepted attire among blooming flowers, has spurred galore others to sojourn Fuzhou and stock their ain experiences, further fueling liking successful accepted Chinese culture.

As younger generations progressively activity to clasp their heritage, this inclination is expected to grow, pinch much travelers focusing connected exploring nan taste roots of China. Xiaohongshu has go a captious level successful facilitating this taste exploration, driving tourism to lesser-known but culturally important destinations crossed nan country.

3. From China to nan World: Showcasing China’s Tourism to Global Audiences

Since precocious 2024, Xiaohongshu has been promoting nan “Let nan World See China” campaign, which encourages home users to stock their recreation experiences some wrong China and abroad. This inaugural not only highlights China’s immense taste and earthy resources but besides fosters a consciousness of pridefulness among Chinese users by showcasing nan beauty and diverseness of their ain country.

As much Chinese travelers stock their experiences connected Xiaohongshu, they are not only inspiring home visitors but besides attracting world attention. The platform’s expertise to link Chinese travelers pinch world audiences is helping to position China arsenic a premier recreation destination connected nan world stage. By amplifying section stories and experiences, Xiaohongshu is drafting world visitors to China, creating caller opportunities for cross-border tourism and taste exchange.

Xiaohongshu’s Impact connected Businesses and Tourism Growth

Xiaohongshu’s power extends acold beyond personification behavior—it has go an basal instrumentality for businesses successful nan tourism assemblage to link pinch imaginable customers. The platform’s expertise to inspire, engage, and person users passim nan recreation decision-making process allows businesses to pat into a highly engaged and influential audience.

Tourism companies, hotels, airlines, and section businesses are leveraging Xiaohongshu to scope travelers astatine various stages of their journey. From inspirational contented that sparks liking successful caller destinations to user-generated reviews that thrust bookings, nan level has go an indispensable portion of nan modern tourism trading landscape. Xiaohongshu’s expertise to supply data-driven insights and foster authentic personification engagement is helping businesses to build deeper connections pinch their customers, enhancing customer loyalty and driving semipermanent growth.

Xiaohongshu’s Role successful Shaping nan Future of Tourism

The effect of Xiaohongshu connected civilization and tourism successful 2025 is profound and seemingly unquestionable. Transforming into a travel-centric level utilized by millions, it is changing nan ways successful which users study about, visit, and reappraisal destinations. The 3 frameworks of caller tourism—night travel, rekindling of aged culture, and worldwide nan promotion of China tourism—are simply nan extremity of nan iceberg. More concentrated interactions connected nan level will, pinch nary doubt, proceed to create caller monetization avenues for businesses, beforehand recreation exchange, and animate group worldwide to prosecute pinch China’s rich | practice and varied topography. Xiaohongshu is simply a important system for some travelers and businesses to accommodate to caller trends successful tourism.