Wordpress Shows Off Telex, Its Experimental Ai Development Tool

Web publishing level WordPress is introducing an early type of an AI improvement tool, which CEO Matt Mullenweg described arsenic a “V0 aliases Lovable, but specifically for WordPress” — V0 and Lovable being references to celebrated “vibe coding” services for building package utilizing prompt-based, AI interfaces. Mullenweg introduced nan caller WordPress AI tool, called Telex, astatine nan company’s WordCamp US 2025 conference successful Portland past week, alongside different AI experiments.

During his keynote address, Mullenweg concisely demonstrated really Telex would let users to create Gutenberg blocks — aliases nan modular bits of text, images, columns, and much — that dress up a WordPress website. He showed disconnected really 1 developer utilized nan caller instrumentality to make a elemental trading animation.

Available connected its ain domain astatine telex.automattic.ai, Telex coming is branded arsenic “experimental.” To usage nan service, you type successful a punctual for what benignant of contented artifact you want to produce, which is returned arsenic a .zip record you tin instal arsenic a plugin to a WordPress tract aliases WordPress Playground. (The second being nan level that lets you tally WordPress successful a web browser connected immoderate instrumentality without a host.)

Telex ScreenshotImage Credits:Telex screenshot

The motorboat follows WordPress’s announcement earlier this twelvemonth that it was forming an AI squad to steward nan improvement of AI products that align pinch nan company’s semipermanent goals.

Early testers recovered that Telex still has a ways to go, arsenic respective trial projects grounded aliases needed further activity to tally properly.

Though Mullenweg did accent that Telex was still a prototype, he was bullish connected nan imaginable for AI to further nan WordPress ngo complete time.

“When we deliberation astir democratized publishing, for illustration embedded successful that, is very halfway to WordPress’ mission, has been taking things that were difficult to do, that required knowledge of coding aliases thing else, and … made it accessible to people. Made it accessible successful a radically unfastened way, successful each language, astatine debased cost, unfastened root — we really ain it and person authorities to it,” Mullenweg said.

The CEO besides admitted location were parts of AI’s advancement that could beryllium scary, fixed nan hype and nan talk astir AI perchance being a bubble, but that didn’t overrule his excitement.

“At nan halfway of it, location is simply a seed of something, which is truthful enabling,” he said of AI. “It is an incredibly breathtaking clip to beryllium building for WordPress.”

Image Credits:Telex screenshot

Mullenweg besides showed disconnected different simpler AI tool, built pinch an hr aliases 2 of activity during Contributor Day, which offered a WordPress thief adjunct wrong nan browser. And he said of his favourite AI browser — Perplexity’s Comet — which would let users to interact pinch WordPress from its interface.

As for nan legal drama that’s been surrounding nan institution complete nan past twelvemonth aliases so, Mullenweg only offered a little update. The institution has been engaged successful a conflict pinch hosting supplier WP Engine, which Mulleweg alleges is profiting disconnected nan activity WordPress does, without contributing capable back. He wants WP Engine to truthful licence nan WordPress trademark, which he says confuses customers astir its relation pinch nan company.

“The speedy update is, it’s moving its measurement done nan ineligible system. We spot successful nan fairness of nan courts,” Mullenweg said. “If there’s immoderate commentary, I’ll conscionable opportunity that location was a colony conference, I showed up; nan different CEO did not. But it is moving its measurement done that. And that’s my only remark connected that full rigmarole.”