Using nan world nickname of Real Madrid and nan Bernabeu is nan latest trading strategy utilized by nan Madrid Open to summation its visibility.
Among its strategies successful caller years has been changing nan clay aboveground to an eye-catching blue, utilizing manner models alternatively of shot kids and holding nan tourney virtually - pinch players competing connected a games console - during nan coronavirus pandemic successful 2020.
"We've ever been pioneers," said tourney head Feliciano Lopez.
"We've ever been a very innovative and technological tournament. And successful that respect we've ever been nan ones to return nan biggest risks, ever pinch nan volition of doing thing caller and astonishing people."
But nan move to nan Bernabeu is not solely a glamorous photograph opportunity.
The tournament's description to 96-player singles draws played complete a fortnight, on pinch nan doubles events, intends it has quickly outgrown nan Caja Magica.
The venue, which is astir 5 miles southbound of cardinal Madrid, has 3 main show courts, 11 extracurricular courts and 5 indoor courts, but location remains a deficiency of believe facilities.
In caller years, respective different backstage venues astir nan metropolis person been utilized by players to easiness nan tribunal congestion.
For Real Madrid, it marks different opportunity to showcase really their futuristic £1.5bn stadium is tin of hosting different sports.
The writer shot transportation tin beryllium divided into six segments, mechanically sliding distant and sunk underground into a greenhouse-style retention area.
Madrid president Florentino Perez, often seen watching tennis astatine nan Caja Magica, has agelong harboured hopes of bringing nan athletics to nan Bernabeu, astir notably successful 2019 erstwhile he projected hosting an accumulation lucifer betwixt Rafael Nadal and Roger Federer.
The stadium is besides group to big an NFL crippled later this year.
American popular superstar Taylor Swift performed doubly astatine nan venue successful 2024 but aft it sparked a statement pinch section residents complete sound pollution, nary euphony events person been held since.
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