Why Don't Chelsea Have A Shirt Sponsor?

Chelsea are nan only Premier League nine to commencement nan 2025-26 play without a matchday garment sponsor aft Nottingham Forest agreed a business pinch American gambling patient Bally's.

There is an ongoing competitory process for nan front-of-shirt sponsor pinch Chelsea believed to person had offers, but focused connected aligning pinch nan correct semipermanent partner.

The nine is aiming to onslaught a woody worthy £60m-£65m per play pursuing qualification for nan Champions League and winning nan revamped Fifa Club World Cup.

New Saudi Arabia hose Riyadh Air person been powerfully linked to a imaginable sponsorship.

Enzo Maresca's broadside had nary front-of-shirt sponsor past play until nan extremity of April erstwhile they were sponsored by Dubai-based spot institution Damac.

They besides started nan 2023-24 run without a garment sponsor until agreeing a £40m-plus woody pinch US sports exertion patient Infinite Athlete.

In nan 2024-25 campaign, 11 top-flight teams had a gambling sponsor connected their matchday shirt, an summation of 3 from nan erstwhile campaign.

None of nan Premier League's six wealthiest clubs - Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham - characteristic a gambling patient connected nan beforehand of their shirts.

Premier League clubs besides collectively agreed successful 2023 to retreat gambling sponsorship from nan beforehand of their kits by nan extremity of nan 2025-26 season.

They person been allowed to unafraid caller shirt-front deals this play earlier nan deadline, but will still beryllium capable to proceed featuring gambling brands successful areas specified arsenic garment sleeves and LED advertizing successful nan future.

Under-18s are not allowed to deterioration shirts pinch gambling sponsors, meaning young players person featured successful games pinch sponsor-free jerseys.

The prohibition from adjacent play follows a consultation betwixt nan league, its clubs and nan Department for Digital, Culture, Media and Sport (DCMS) arsenic portion of nan government's ongoing reappraisal of existent gambling legislation.

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