WASHINGTON — Jeffrey Epstein is dead, but nan White House can’t look to termination his story.
President Donald Trump and his aides person settled connected soundlessness arsenic a strategy to stamp retired disapproval of his refusal to merchandise files detailing nan national government's investigation of Epstein, according to a elder management charismatic and Republicans acquainted pinch nan White House's thinking.
For weeks, stories astir Epstein, nan financier and pal to governmental luminaries who died by suicide awaiting proceedings connected sex-trafficking charges successful 2019, person been making headlines.
In a break from Trump’s accustomed situation communications template — which emphasizes an all-hands-on-deck attack to defending him connected tv and connected societal media — nan Epstein lawsuit has been met pinch much restraint from nan White House.
Trump himself has signaled that he doesn’t want members of his management talking astir nan matter nonstop, a personification adjacent to nan White House told NBC News. And White House aides person made it clear that nary 1 successful nan management is allowed to talk astir Epstein without high-level vetting, according to a elder management charismatic who said connected nan information of anonymity.
"The communications agency has to beryllium straight progressive successful each facet of this," nan charismatic said. "Every 'i' must beryllium dotted, and each 't' must beryllium crossed done us."
Trump’s aides would for illustration for nan Epstein large wind to pass, but they cognize they can’t support Trump and different management officials disconnected tv astatine a clip erstwhile they are trying to beforehand his argumentation wins and agenda.
The elder management charismatic said White House officials won’t extremity making appearances successful nan media, which will inevitably lead to Epstein questions. But they are still trying to find really to equilibrium defending Trump connected nan rumor while deflecting inquiries by touting his accomplishments.
That represents a displacement of sorts for a president who has mostly liked his apical deputies and management officials to robustly take sides him to nan media, sloppy of nan issue.
“The questions are going to come, but whether we prosecute aliases not is portion of nan consideration,” nan charismatic said.
But Trump, who is accustomed to driving nan news, is uncovering retired location are limits to his expertise to pivot distant from an rumor that has angered parts of his MAGA base, consumed news media, surgery into celebrated civilization and mobilized a Democratic Party that has been dormant and divided since he was re-elected successful November.
On Wednesday, a national judge successful Florida ruled against nan Justice Department's petition to unseal expansive assemblage grounds successful nan Epstein case, launching a raft of caller headlines. Then, The Wall Street Journal, owned by Fox News proprietor Rupert Murdoch, reported that Attorney General Pam Bondi had told Trump successful May that his sanction appears successful nan Epstein files — moreover though he told reporters successful July that Bondi hadn’t informed him that he was named.
“The truth is that nan president kicked [Epstein] retired of his nine for being a creep,” White House communications head Steven Cheung said successful a statement. “This is thing much than a continuation of nan clone news stories concocted by nan Democrats and nan wide media, conscionable for illustration nan Obama Russiagate scandal, which President Trump was correct about.”
Trump called Epstein a “terrific guy” successful 2002 but said successful 2019 that they had a “falling-out a agelong clip ago.” He has said he had nary knowledge of what Epstein was doing.
On Tuesday, Trump baselessly accused erstwhile President Barack Obama of committing "treason" because U.S. intelligence agencies found, during nan power of nan 2016 campaign, that Russia had tried to interfere successful that year's predetermination to assistance Trump.
Trump made nan highly charged allegation successful consequence to a reporter's mobility astir Epstein, and it prompted a uncommon rebuke from Obama's office, which called nan remarks "ridiculous and a anemic effort astatine distraction."
White House officials dream to limit nan blast radius of a self-detonated scandal, which Trump and members of his management fueled by accusing starring Democrats of hiding accusation astir Epstein erstwhile he was seeking nan presidency. Bondi raised expectations among Trump supporters successful February by promising to merchandise long-sought files, telling Fox News that Epstein's customer database was "sitting connected my table correct now." But her ain Justice Department said this period that it didn’t have immoderate specified "client list," and different files stay successful his administration's hands.
Trump’s quick pivot to a flurry of different issues that besides animate his guidelines person contained overmuch of nan unease among apical MAGA influencers. Still, governmental operatives successful some parties spot nan rumor arsenic 1 that is hurting Trump and helping Democrats.
“Things are, obviously, different pinch this one,” said a Republican operative acquainted pinch nan White House’s thinking. “This has blown a spot of a spread successful MAGA, truthful reflexive defense mode, arsenic we person often seen successful nan past, won’t ever beryllium nan go-to. Part of nan problem is that this rumor has leaked into blimpish media. In nan past, they [White House] could expect definite interviewers to beryllium friends and enactment connected script; that’s not guaranteed pinch this one.”
Some Democrats spot nan rumor arsenic a cleanable conveyance for coating Trump arsenic an elite protecting nan powerful astatine nan disbursal of nan masses, undercutting nan image he has crafted for himself arsenic a populist champion of nan powerless.
“It’s nan first clip we’ve sewage his a-- connected thing for real, and it’s conscionable a clean, cleanable hit,” said Mike Nellis, a Democratic strategist who is moving pinch respective imaginable 2028 candidates. “He can’t get disconnected of it.”
Nellis said nan Epstein imbroglio could beryllium portion of a winning midterm and 2028 statesmanlike connection because it threatens MAGA's assurance successful nan GOP's committedness to exposing corruption. He noted that Vice President JD Vance, wide viewed arsenic a starring campaigner for nan 2028 Republican nomination, has mostly stopped talking astir Epstein aft having agreed successful an question and reply pinch MAGA-friendly podcaster Theo Von past twelvemonth that nan documents should beryllium made public. (Von past week posted a clip of nan comment connected X and wrote: “Yeah, what changed?”)
Vance’s first post amid nan caller uproar came past week, aft The Wall Street Journal published an article astir a missive including a racy drafting that Trump is alleged to person sent Epstein for his day successful 2003. He called nan article “complete and utter bulls---.”
But different Democrats expressed reservations complete getting excessively acold successful beforehand of nan Epstein files.
“I deliberation it’s emblematic of nan existent deficiency of opportunities Dems person successful this moment,” a nationalist Democratic strategist said. “Trump benignant of talented this, and while it’s awesome to capitalize connected it — and I’m gladsome group are — I’d be aware Dems of reasoning this is simply a basking summons backmost to anything."
For Republicans, location is acknowledgment that it’s going to beryllium virtually intolerable to move nan page connected this communicative immoderate clip soon, peculiarly since it began pinch an soul MAGA rift.
“Short of a warfare aliases immoderate life-changing news event,” a Trump state said, “I’m not judge what does nan trick.”
Republican leaders successful Congress have, for nan moment, mostly evaded a bipartisan push to require nan merchandise of nan Epstein files, and House Speaker Mike Johnson, R-La., adjourned his enclosure early for its yearly August recess arsenic Democrats forced aggregate difficult votes connected nan taxable successful committee.
They sewage 1 triumph Wednesday, erstwhile 3 Republicans joined pinch Democrats connected a House Oversight subcommittee to ballot to subpoena nan Justice Department for Epstein files.
And pinch Republican Rep. Thomas Massie, of Kentucky, and Democratic Rep. Ro Khanna, of California, threatening to unit a House level ballot connected nan files pinch a seldom utilized procedural maneuver, a rotation telephone whitethorn beryllium unavoidable successful nan fall.
Kevin Olasanoye, a Democratic strategist and erstwhile executive head of nan Georgia Democratic Party, said nan White House’s sizeable attempts to divert from nan Epstein saga were evident. In summation to Trump’s accusing Obama of treason, nan Trump management has, successful nan past week, released files connected nan Rev. Martin Luther King Jr., who was assassinated successful 1968, and asserted — successful contradiction of past probes — that Russia didn’t effort to interfere successful nan 2016 election.
“They’re throwing everything against nan wall,” he said. “This is astir pointing retired nan hypocrisy of what nan Republicans person been doing. They are saying 1 thing, and they are rather virtually retired successful nan unfastened doing another."

Jonathan Allen
Jonathan Allen is simply a elder nationalist authorities newsman for NBC News.

Matt Dixon
Matt Dixon is simply a elder nationalist authorities newsman for NBC News, based successful Florida.

Henry J. Gomez
Henry J. Gomez is simply a elder nationalist governmental newsman for NBC News

Allan Smith
Allan Smith is simply a governmental newsman for NBC News.

Natasha Korecki
Natasha Korecki is simply a elder nationalist governmental newsman for NBC News.