Wagga Wagga Launches Groundbreaking Agritourism Program With Masterclasses And Mentorship To Boost Local Hospitality And Business Growth In Australia

Published on March 26, 2026

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Wagga Wagga City Council is actively engaging pinch section businesses, farmers, agritourism operators, and entrepreneurs to stitchery insights for its caller Agritourism and Hospitality Capacity Building Program. This initiative, backed by assistance backing from nan NSW Government’s Department of Primary Industries and Regional Development (DPIRD), intends to heighten section agritourism and hospitality capabilities.

The programme will supply basal resources, training, and mentorship to support businesses successful adapting to nan evolving agritourism landscape. The first event, an Agritourism and Hospitality Masterclass, is scheduled for Tuesday, 12 May 2026. This arena will beryllium nan opening of a broad two-year capacity-building programme designed to thief businesses turn and innovate.

Industry Interest Survey for Tailored Support

The Agritourism and Hospitality Capacity Building Program has been developed pinch input from nan section organization and industry. To guarantee nan programme addresses nan circumstantial needs of businesses successful nan region, nan City Council has launched an industry liking survey. The study is an basal portion of nan initiative, providing section businesses pinch a level to stock their experiences, challenges, and aspirations.

Cassandra Farquharson, nan Destination & Events Coordinator, emphasized that nan occurrence of nan programme hinges connected organization involvement. She stated that nan study would thief tailor nan programme to meet nan existent needs of agritourism and hospitality operators successful Wagga Wagga and its surrounding areas.

By participating successful this survey, section stakeholders tin straight power nan creation of nan program, ensuring that it aligns pinch their goals and priorities. This feedback will thief nan City Council and Sparrowly Group, nan partner statement responsible for delivering nan program’s masterclasses and mentorship, create an schedule that supports section invention and occurrence successful agritourism.

Strengthening Agritourism and Hospitality Sectors

The Agritourism and Hospitality Capacity Building Program is simply a two-year inaugural that intends to support businesses and individuals successful nan agritourism and hospitality sectors successful Wagga Wagga. The programme is designed to fortify nan capabilities of section agritourism and hospitality businesses by providing them pinch nan skills, knowledge, and networks basal to thrive successful a competitory and quickly evolving tourism industry.

The programme will see professional training and targeted mentorship, allowing business owners and operators to upskill and heighten their offerings. In summation to training, manufacture vulnerability will beryllium an integral portion of nan program, providing participants pinch valuable connections and nan opportunity to study from others successful nan sector. This broad attack ensures that businesses successful Wagga Wagga are well-equipped to meet nan expanding request for agritourism experiences.

Aligning pinch nan Wagga Wagga Destination Management Plan

This capacity-building inaugural is successful statement pinch nan priorities outlined successful nan Wagga Wagga Destination Management Plan 2025–2034. One of nan cardinal objectives of this scheme is to grow agritourism and culinary tourism experiences successful nan region, which person go important drivers of economical growth. The scheme besides focuses connected addressing nan ongoing workforce and skills shortages that impact nan metropolis and surrounding areas.

By aligning nan Agritourism and Hospitality Capacity Building Program pinch nan goals of nan Destination Management Plan, nan Council ensures that nan programme will thief create nan section tourism assemblage successful a strategical and sustainable way. The expansion of agritourism and culinary experiences will beryllium instrumental successful positioning Wagga Wagga arsenic a cardinal subordinate successful Australia’s agritourism industry.

Supporting Growth, Innovation, and Success successful Local Agritourism

The two-year programme will not only support business growth but besides drive innovation successful agritourism. The program’s creation will attraction connected fostering an situation of productivity and forward-thinking, encouraging section businesses to research pinch caller approaches and accommodate to changing marketplace demands. Through mentoring and training, agritourism operators will beryllium equipped pinch nan devices to innovate and succeed successful an progressively competitory tourism market.

By offering tailored support and fostering collaboration among section businesses, nan programme intends to position nan Wagga Wagga region arsenic a leader successful nan agritourism industry. The collaboration pinch nan Sparrowly Group will besides guarantee that nan programme remains applicable and dynamic, continuously adapting to nan needs of nan section community.

The Importance of Community Input

Local businesses are encouraged to complete nan industry liking survey, which will straight style nan program’s contented and guarantee it reflects nan circumstantial needs of nan agritourism and hospitality sectors. The study intends to stitchery elaborate feedback from farmers, agritourism operators, and different manufacture professionals to amended understand nan skills gaps and challenges that request to beryllium addressed done nan program.

In summation to its domiciled successful shaping nan program, nan study will let participants to stock their business ambitions and insights, fostering a consciousness of community ownership complete nan program’s success. By contributing to nan survey, section businesses are not only helping to creation nan programme but are besides taking an progressive domiciled successful shaping nan early of agritourism successful nan region.

Conclusion: A Brighter Future for Agritourism successful Wagga Wagga

The Agritourism and Hospitality Capacity Building Program represents a important opportunity for businesses successful Wagga Wagga and nan surrounding region. With its attraction connected skills development, community empowerment, and economic participation, nan programme will thief fortify nan agritourism and hospitality sectors, enabling them to turn and accommodate successful an evolving tourism market.

As portion of a larger strategy to grow agritourism and culinary tourism, nan programme will support section businesses successful offering authentic agritourism experiences and thief create a sustainable early for tourism successful Wagga Wagga. With nan support of nan NSW Government and nan Sparrowly Group, nan Agritourism and Hospitality Capacity Building Program will guarantee that section operators person nan devices they request to succeed, fostering growth, innovation, and semipermanent occurrence successful nan region.

Local businesses are urged to complete nan industry liking survey to thief style this captious initiative, ensuring that it meets nan needs of each stakeholders and sets nan shape for a thriving agritourism assemblage successful Wagga Wagga and beyond.