Visitbritain Targets Us Visitors With Major Funding For Greater Manchester

Published on February 5, 2026

VisitBritain has made a awesome announcement, allocating important backing to boost tourism successful Greater Manchester, pinch nan extremity of attracting much American visitors to nan north-west of England. The funding, which has been granted to Marketing Manchester, will specifically attraction connected expanding nan number of visitors arriving done world gateways, pinch peculiar attraction to nan increasing number of travelers flying connected Virgin Atlantic’s New York–Manchester route.

This backing is portion of a larger inaugural to heighten location tourism crossed nan UK. By targeting cardinal world routes and gateways, VisitBritain intends to not only summation nan number of visitors but besides promote greater spending, supporting section businesses and tourism-dependent sectors successful nan region.

Support for Regional Tourism Growth

This inaugural is aligned pinch VisitBritain’s ongoing committedness to supporting location maturation and nan diversification of nan UK’s tourism offerings. Greater Manchester, known for its rich | taste heritage, thriving arts scene, and awesome sporting achievements, has a wealthiness of attractions that person yet to beryllium afloat explored by galore world visitors.

The backing provided to Marketing Manchester will alteration nan creation of targeted trading campaigns aimed astatine attracting much overseas visitors. The campaigns will showcase nan divers experiences disposable successful nan region, from nan bustling metropolis centre to nan scenic countryside of nan surrounding Greater Manchester area. This includes taste landmarks, euphony festivals, creation galleries, shopping destinations, and unsocial nutrient experiences that will entreaty to visitors looking for thing beyond London.

The GREAT Gateway Innovation Fund

This backing inaugural is portion of nan broader GREAT Gateway Innovation Fund, a government-backed inaugural designed to stimulate tourism crossed nan UK done collaborative trading projects. The fund’s extremity is to beforehand UK destinations to world audiences by partnering section tourism bodies, manufacture stakeholders, and backstage assemblage organizations to tally cohesive trading campaigns that summation some visitant numbers and spending.

Marketing Manchester will activity intimately pinch VisitBritain, alongside location tourism organizations, to item nan city’s attractions and make Greater Manchester a much visible and charismatic destination for travelers from cardinal markets, peculiarly nan United States. The campaigns will make usage of a assortment of media channels, including integer advertising, societal media campaigns, and much accepted people and tv marketing, ensuring nan connection reaches arsenic wide an assemblage arsenic possible.

Leveraging Film and TV Locations to Inspire Travel

One of nan cardinal strategies wrong nan trading run will impact VisitBritain’s celebrated Starring GREAT Britain campaign. This world inaugural showcases iconic movie and TV locations recovered passim nan UK, aiming to animate recreation done nan powerfulness of surface tourism. Many visitors are drawn to destinations seen successful their favourite films and tv shows, and by spotlighting locations successful Greater Manchester, nan run will pat into nan increasing inclination of screen tourism.

The Greater Manchester area boasts respective celebrated movie and TV spots, from nan celebrated streets of Manchester, which person appeared successful everything from dramas to comedies, to nan much scenic areas surrounding nan city. This run will promote imaginable visitors to book trips pinch nan committedness of experiencing these locations firsthand, creating a consciousness of relationship to nan places they’ve seen connected screen. With Manchester’s agelong history of serving arsenic a filming location, this strategy has nan imaginable to importantly boost liking from world visitors, peculiarly those from film-loving countries for illustration nan United States.

Collaboration for Inbound Tourism

VisitBritain’s Gateway Fund is designed to foster collaboration betwixt section tourism bodies and nan backstage sector, ensuring that tourism campaigns scope nan widest imaginable audience. By moving together, these organizations tin create a much cohesive and compelling communicative that encourages visitors to research location destinations for illustration Greater Manchester, alternatively of simply focusing connected London aliases different accepted hotspots.

This collaboration extends beyond accepted trading to see nan improvement of associated tourism packages, events, and initiatives that align pinch world tourism trends. For instance, greater accent connected sustainable tourism practices, community-led tourism initiatives, and nan promotion of off-the-beaten-path destinations are apt to go cardinal components of these campaigns.

The business betwixt Marketing Manchester, VisitBritain, and different location stakeholders highlights nan value of moving together to create a much inclusive and sustainable tourism exemplary for nan UK. By diversifying nan visitant acquisition and promoting a assortment of destinations crossed nan country, VisitBritain intends to make nan UK an moreover much charismatic destination for world travelers.

The Benefits of Increased Tourism to Greater Manchester

The economical benefits of accrued tourism to Greater Manchester are manifold. The backing from VisitBritain and nan consequent trading campaigns will not only summation visitant numbers but will besides support nan region’s hospitality industry, including hotels, restaurants, cafes, and intermezo venues. Local businesses, peculiarly those successful nan tourism and work sectors, guidelines to use from nan summation successful world visitors who are apt to walk much during their stay.

Moreover, this inaugural supports occupation creation wrong nan tourism sector, providing caller opportunities for section residents successful a assortment of roles, from hospitality and customer work to trading and arena coordination. Increased tourism will besides boost Greater Manchester’s world profile, making nan region a much desirable location for business investment, events, and semipermanent tourism development.

Expanding Greater Manchester’s Global Appeal

The backing will besides service to grow Greater Manchester’s world entreaty by reaching world markets that whitethorn person antecedently overlooked nan region. By targeting nan American marketplace specifically, this run will thief elevate Greater Manchester’s position arsenic a apical European destination, alongside well-established tourism cities for illustration London, Paris, and Barcelona.

The business pinch Virgin Atlantic and nan promotion of cardinal routes for illustration New York–Manchester will make it easier for American travelers to sojourn Greater Manchester, while nan focused trading efforts will guarantee they are afloat alert of what nan region has to offer. From its rich | business history to its modern taste achievements, Greater Manchester is simply a metropolis pinch a unsocial and divers tourism offering that is judge to seizure nan imagination of visitors from crossed nan globe.