Vilore Foods Buys Mexican-style Foods Firm Tia Lupita

Credit: Vilore Foods/PRNewswire.

US importer and supplier Vilore Foods has snapped up Mexican-style nutrient business Tia Lupita Foods.

Financial specifications were not disclosed.  

Texas-headquartered Vilore Foods distributes Hispanic brands including La Costeña, Jumex and Totis.

In a statement, nan institution said nan woody marks its “official introduction into nan earthy foods space” and “perfectly aligns” pinch its “mission to bring culturally rich | products to modern consumers”. 

Edgar Vargas, head of maturation and marque improvement astatine Vilore Foods, said nan woody highlights its Vilore Foods’ “powerhouse expertise successful distributing and championing Hispanic nutrient brands successful nan US market”. 

He added: “As much US households activity trusted and authentic culturally connected products, we person kept an oculus connected nan maturation and imaginable of Tia Lupita Foods and judge this business will return nan marque to nan adjacent level.”

Founded by Hector Saldivar successful 2016, California-based Tia Lupita Foods offers gluten-free, non-GMO and preservative-free products, including basking sauces and grain-free tortilla chips.

Saldivar added Vilore Foods “understands nan taste roots that thrust our marque and has nan scope and acquisition to return our products to moreover much shelves and kitchens crossed nan country”. 

In 2023, California-based Tia Lupita Foods gained nickname connected US business transportation show Shark Tank, securing finance from Kevin O’Leary.  

Since then, nan marque has expanded its merchandise scope and distribution crossed nan US, Vilore Foods said, adding that pinch its support, Tia Lupita Foods is group for further growth. 

O’Leary said successful a statement: “From time one, I believed successful your [Hector and nan team’s] ngo to bring healthier, authentic Mexican flavours to nan table, and you delivered.  

“You built a marque that resonates pinch modern consumers while honouring tradition. This acquisition by Vilore Foods is simply a cleanable lucifer and a powerful validation of everything you person worked for.” 

Tia Lupita Foods’ products are disposable astatine retailers including Whole Foods Market and Target.

The Mexican and, much broadly, Hispanic foods assemblage successful nan US has proved charismatic to firm liking successful caller quarters.

Perhaps astir notably, past October besides saw PepsiCo buy Mexican-American snacks shaper Siete Foods for a interest of $1.2bn.