Vietnamese Summer Travel Takes A New Turn As Over 80% Opt For Domestic Destinations And Boost Spending On Quality Accommodations

Wednesday, July 30, 2025

Vietnamese Summer Travel Takes a New Turn arsenic Over 80% Opt for Domestic Destinations and Boost Spending connected Quality Accommodations. This displacement reflects a increasing penchant among Vietnamese visitors for exploring their ain country’s rich | diversity, while besides elevating their recreation experiences by investing much successful premium accommodations. The inclination highlights a stronger consciousness of nationalist pridefulness and a desire for amended comfortableness during vacations.

The Shift successful Vietnamese Tourism: Domestic Travel Dominates, Hybrid Travel Model Emerges for Summer 2025

This summer, Vietnamese visitors person been embracing a important displacement successful their recreation habits, pinch complete 80% choosing home travel, and a rising inclination of spending much connected nightly accommodations. A caller study titled “Travel Preferences and Behaviors of Vietnamese Tourists for Summer 2025” by The Outbox Company, a patient renowned for its expertise successful nan tourism sector, reveals fascinating insights into nan evolving recreation patterns of Vietnamese tourists.

Increased Spending connected Accommodation

The study highlights a noticeable summation successful nan mean spending connected accommodation. While nan astir communal recreation fund for Vietnamese visitors remains successful nan scope of 2-4 cardinal VND per nighttime (32.5% of tourists), a increasing number of visitors are now consenting to splurge connected mid-range and luxury options. A important displacement has been recorded successful nan 6-8 cardinal VND scope for nightly stays, which has risen by 6.1% compared to nan erstwhile summertime successful 2024. This inclination reflects a increasing penchant for comfortableness and value among travelers, particularly arsenic Vietnam’s hospitality assemblage has ramped up its offerings successful position of luxury services and experiences.

The Rise of Hybrid Travel

Perhaps nan astir intriguing uncovering successful nan study is nan improvement of recreation preferences successful nan aftermath of nan COVID-19 pandemic. The play betwixt 2023 and 2025 is expected to bring a notable displacement toward hybrid travel. Unlike accepted forms of recreation that either leaned heavy connected afloat independent exploration aliases system package tours, a increasing number of Vietnamese visitors are now seeking a equilibrium betwixt both. This hybrid exemplary allows visitors nan elasticity to scheme overmuch of their travel independently while selectively utilizing services astatine nan destination. This displacement is expected to turn by 9.3% by summertime 2025, which indicates that visitors want a blend of individual exploration mixed pinch nan convenience of pre-arranged services.

This displacement signifies a broader inclination toward much personalized recreation experiences, arsenic visitors activity to harvester nan state of readying their activities pinch nan easiness of having basal services specified arsenic transportation, accommodations, and excursions pre-arranged.

Shorter and More Frequent Getaways

Another cardinal inclination identified successful nan study is nan shortening of recreation durations. While 2024 still saw important request for agelong vacations, summertime 2025 is expected to witnesser an summation successful shorter trips. The astir communal recreation long is expected to beryllium 3-4 nights (42.3%), pinch shorter trips of 1-2 nights gaining successful popularity, rising by 1.6%. This displacement signals a penchant for speedy getaways, perchance arsenic a consequence of engaged activity schedules aliases changing lifestyles that promote much predominant but shorter vacations. Interestingly, nan number of visitors opting for longer stays exceeding 10 nights is expected to decrease, further cementing nan inclination toward shorter, much predominant trips.

The Dominance of Domestic Travel

Domestic recreation continues to predominate nan preferences of Vietnamese tourists, pinch 80.4% of them opting for section destinations. This marks a 4.4% summation compared to nan erstwhile year, indicating a continued maturation successful home tourism. In fact, home recreation has go a much charismatic and accessible action arsenic Vietnam’s infrastructure improves, and various regions connection enhanced experiences that cater to some relaxation and adventure.

Among section destinations, Da Nang remains nan apical prime for tourists. Known for its picturesque landscapes, pristine beaches, and vibrant culture, Da Nang continues to pull some home and world visitors. This year, nan metropolis has solidified its position arsenic nan astir sought-after home location for summertime travel. Internationally, Japan stands retired arsenic nan astir celebrated overseas destination for Vietnamese tourists, known for its rich | taste heritage, modern amenities, and proximity to Vietnam.

Peak Travel Month and Changing Preferences

June has been traditionally regarded arsenic nan highest period for summertime travel, pinch 41.9% of Vietnamese visitors preferring to recreation during this period. This penchant continues into nan summertime of 2025, driven by nan truth that June coincides pinch nan schoolhouse picnic period, making it an perfect clip for family holidays. Following June, recreation request mostly declines done July and August, further supporting nan thought that early summertime is considered nan champion clip for vacations.

Looking to nan Future of Vietnamese Tourism

Looking up to nan future, nan recreation behaviors of Vietnamese visitors are evolving rapidly, driven by changes successful budget, recreation duration, and destination preferences. While nan accepted package tours and independent trips will still entreaty to many, nan hybrid exemplary seems poised to go nan ascendant prime for travelers seeking flexibility. Additionally, nan emergence successful mid-range and luxury recreation options signals that Vietnamese visitors are progressively seeking higher value experiences successful some home and world destinations.

Vietnamese Summer Travel Takes a New Turn arsenic Over 80% Opt for Domestic Destinations and Boost Spending connected Quality Accommodations. This increasing inclination indicates a displacement successful nan measurement Vietnamese visitors attack travel, pinch galore choosing to research nan beauty of their ain country. Additionally, there’s a clear emergence successful spending connected higher-end accommodations, arsenic travelers activity comfortableness and luxury during their summertime vacations. This displacement reflects some a desire for section escapade and an upgrade successful recreation experiences.

As we move into summertime 2025, it will beryllium fascinating to observe really nan trends identified by The Outbox Company play out. The displacement towards shorter, much predominant trips, nan increasing penchant for hybrid travel, and nan power of home tourism are each signs of a move and quickly evolving tourism landscape. With an ever-growing request for value recreation experiences, Vietnam’s tourism assemblage is poised to proceed its beardown betterment and maturation successful nan coming years.