Vietnam Tourism Thrives In 2025, Welcoming Nearly Fourteen Million International Visitors Amid Growth From Key Markets, Including India, China, And Korea

Published on September 7, 2025

Vietnam has knowledgeable a singular surge successful tourism successful 2025, pinch astir 14 cardinal overseas visitors arriving successful nan first 8 months, a important 21.7% summation compared to nan aforesaid play past year. This surge is peculiarly notable considering nan traditionally slower recreation months of July and August, which saw an summation successful inbound tourism contempt nan seasonality. This maturation highlights Vietnam’s position arsenic 1 of Southeast Asia’s astir promising recreation destinations, driven by a scope of factors including vibrant taste celebrations, authorities initiatives, and nan allure of its divers landscapes.

In August alone, nan state recorded 1.68 cardinal world arrivals, up 7.8% from July. This boost was mostly owed to nan festivities marking nan 80th day of nan August Revolution and National Day (September 2), which attracted some location and world tourists. As Vietnam continues to build its tourism offerings, it is emerging arsenic a cardinal subordinate successful nan Southeast Asian tourism sector.

Air Travel Dominates Vietnam’s Tourism Market

The mostly of Vietnam’s overseas visitors arrived by air, accounting for a staggering 85.2% of nan full world arrivals. With 11.9 cardinal aerial travelers, nan aerial recreation conception has seen an awesome year-on-year maturation of 22.6%. This maturation is attributed to nan country’s expanding connectivity done nonstop flights, peculiarly from awesome Asian hubs, and nan rising world request for world recreation post-pandemic.

Countries for illustration China and Korea person been pivotal to this rise, pinch these 2 nations continuing to beryllium Vietnam’s largest root markets. In fact, China contributed complete 3.5 cardinal visitors successful 2025, representing 25.4% of each visitors, while Korea followed intimately pinch complete 2.9 cardinal visitors, accounting for 20.9% of nan total. The increasing beingness of low-cost carriers and expanding formation options betwixt these countries and Vietnam person played a important domiciled successful enhancing nan accessibility of Vietnam arsenic a premier tourer destination.

Emerging Markets: India and Russia Lead nan Charge

While Vietnam’s accepted tourism markets, specified arsenic China and Korea, stay strong, emerging markets are making their mark. In particular, India has proven to beryllium a fast-growing root of visitors. With much than 387,000 Indian visitors visiting Vietnam by July 2025, India saw an awesome 42.5% summation compared to nan erstwhile year. This upward trajectory follows a record-breaking 2024, erstwhile astir half a cardinal Indian visitors traveled to Vietnam.

Vietnam’s efforts to heighten its engagement pinch nan Indian marketplace see tourism promotion events successful cities for illustration Bengaluru and Hyderabad. These events purpose to create opportunities for business and tourism collaborations and further solidify nan narration betwixt nan 2 countries. The description of Vietnam’s e-visa system, which allows for aggregate entries and stays of up to 90 days, has besides been a cardinal driver successful attracting much Indian visitors.

Russia has besides knowledgeable notable maturation successful 2025, pinch a staggering 164.9% summation successful arrivals. This singular surge is attributed to targeted promotional campaigns and collaboration betwixt Vietnam’s tourism authority and section businesses. As nan world recreation scenery continues to evolve, Russia and different European markets are expected to lend much to nan increasing inbound tourism to Vietnam.

Revenue Growth Reflects Tourism Boom

In parallel pinch nan summation successful tourer arrivals, Vietnam has besides seen a important emergence successful tourism revenue. Between January and August 2025, nan country’s tourism assemblage earned an estimated 61.2 trillion VND (approximately 2.32 cardinal USD), marking a year-on-year summation of 20.3%. This gross boost underscores nan increasing economical value of nan tourism assemblage for Vietnam, pinch much visitors not only visiting but besides spending connected a assortment of services, from hospitality to entertainment.

The Vietnamese authorities has capitalized connected nan surge successful visitors by improving infrastructure, expanding visa access, and promoting section attractions, thereby ensuring that nan tourism assemblage remains robust contempt world uncertainties. Moreover, nan extended e-visa programme is expected to further pull visitors from a wide scope of countries, ensuring that Vietnam remains competitory successful nan world tourism market.

The Role of Sustainable Tourism and Future Growth

Vietnam’s tourism occurrence is not solely based connected maturation numbers but besides connected sustainability efforts and nan improvement of new, culturally enriching experiences for visitors. The state continues to attraction connected sustainable tourism practices, promoting eco-friendly recreation and conservation of its earthy resources. This is peculiarly important arsenic destinations for illustration Hoi An, Mui Ne, and Ha Long Bay pull important numbers of visitors.

Looking ahead, Vietnam is group to fortify its position arsenic a apical destination successful Southeast Asia, pinch plans for further improvements successful infrastructure, tourism marketing, and visitant services. As nan world tourism manufacture continues to recover, Vietnam’s proactive attack successful engaging emerging markets, specified arsenic India and Russia, while nurturing its accepted sources of tourists, positions nan state for continued maturation and occurrence successful nan coming years.

With its thriving tourism assemblage and expanding world appeal, Vietnam is group to proceed its upward trajectory successful 2025 and beyond, making it an progressively important destination for some leisure and business travelers worldwide.