Vietnam Tourism Industry Soars To New Heights With 35.7% Growth In International Visitors, Led By A Surge From China And South Korea

Published on August 13, 2025

Vietnam tourism assemblage has achieved a singular milestone of receiving 7.940.856 successful world visitors by July 2025 pinch an awesome maturation complaint of complete 35,7% compared to nan aforesaid and important higher than nan communal mean maturation complaint reached successful Southeast Asia (up to complete 10%). The latter, it suggests, is owed to nan country’s strategical bid to entreaty peculiarly to large root markets for illustration China and South Korea. This September, pinch nan unfastened visa scheme fund being utilized for PR campaigns and nan emergence of liking successful world civilization arsenic good arsenic Vietnam’s beautiful landscapes; these markets person been cardinal markets to pull visitors. On nan different hand, proactive tourism initiatives connected nan portion of Vietnam, specified arsenic making visa processes easier and targeting trading campaigns successful cardinal markets person besides played a domiciled this year. Therefore Vietnam is becoming 1 of nan fastest-growing tourer destinations successful Southeast Asia.

Vietnam has knowledgeable a singular emergence successful world tourer arrivals, signaling a vibrant betterment and increasing entreaty arsenic a recreation destination. With 1.56 cardinal world visitors successful July 2025, nan state recorded a 35.7% summation compared to nan aforesaid play successful 2024. This surge continues nan momentum group earlier successful nan year, bringing nan full number of visitors from January to July 2025 to 12.2 million, marking an awesome 22.5% year-on-year growth.

Positive Growth Amid Seasonal Lulls

July, typically a debased play for world travel, saw a notable 6.8% emergence successful tourer arrivals compared to June. This uptick highlights nan continued description of Vietnam’s tourism sector, which benefits from strategical efforts to beforehand nan state abroad. European visitors, successful particular, surged by 38%, a cardinal parameter of nan effectiveness of Vietnam’s unfastened visa policies and its targeted trading campaigns.

The Vietnam National Authority of Tourism, alongside nan Ministry of Culture, Sports, and Tourism, has been instrumental successful driving tourism successful six European countries—France, Italy, Switzerland, Poland, nan Czech Republic, and Germany. These campaigns person leveraged Vietnam’s rich | culture, scenic landscapes, and vibrant cities to pull a wider assemblage from Europe.

Leading Source Markets

China remained nan apical contributor to Vietnam’s tourism market, pinch 3.1 cardinal visitors, accounting for 25.5% of nan full world arrivals. South Korea followed intimately down pinch 2.5 cardinal visitors, making up 20.7% of nan full marketplace share. Taiwan, nan United States, and Japan rounded retired nan apical 5 root countries, pinch 737,000, 522,000, and 380,000 visitors, respectively.

Vietnam’s geographical proximity to Southeast Asia has resulted successful beardown maturation from neighboring nations. Cambodia, India, Australia, Russia, and Malaysia besides contributed importantly to nan increasing number of world visitors. Among European nations, Russia led nan way, reflecting continued liking successful Vietnam from this region.

Regional Growth Across Markets

Most world markets saw affirmative maturation successful 2025. Southeast Asia emerged arsenic a peculiarly beardown performer, pinch nan Philippines starring nan complaint pinch an awesome 99.1% summation successful arrivals. Cambodia besides showed beardown growth, up by 54.4%, while different countries specified arsenic Indonesia (+12.2%), Malaysia (+8.1%), Singapore (+8.1%), and Thailand (+7.1%) each posted notable gains.

Australia and India besides demonstrated robust growth, pinch nan second seeing a striking 42.5% summation successful visitors to Vietnam. These figures exemplify Vietnam’s increasing entreaty to divers regions, from Asia to Europe and beyond.

European Markets See Exceptional Growth

The European marketplace performed exceptionally well, pinch important maturation from Russia (+156.6%), nan United Kingdom (+22.2%), France (+23.1%), and Germany (+17.2%). Additional European countries that contributed to nan emergence successful tourism see Italy (+25.9%), Spain (+14.9%), Sweden (+16.5%), and Denmark (+14.1%).

In particular, visitors from Poland and Switzerland showed awesome increases, pinch maturation rates of 44.8% and 15.8%, respectively. This surge tin beryllium partially attributed to nan short-term visa exemption argumentation that was introduced nether nan 2025 tourism stimulus initiative. This argumentation has played a captious domiciled successful attracting travelers from these countries to research Vietnam’s divers offerings.

New Visa Policies to Further Boost Tourism

In a bid to proceed nan momentum, Vietnam is group to instrumentality a caller activity of visa argumentation changes starting from 15 August 2025. Citizens from 12 European nations, including Belgium, Bulgaria, Croatia, Czech Republic, Hungary, Luxembourg, nan Netherlands, Poland, Romania, Slovakia, Slovenia, and Switzerland, will beryllium eligible for visa-free entry. These visitors will beryllium capable to enactment for up to 45 days, sloppy of their passport type, provided they meet nan country’s introduction conditions.

This caller visa exemption argumentation is group to stay successful effect until 14 August 2028, offering a much streamlined process for travelers. The inaugural is portion of Vietnam’s broader strategy to foster maturation successful nan tourism assemblage and further heighten nan country’s world appeal.

Special Visa Exemptions for Key Foreign Nationals

In summation to nan visa exemption for European travelers, nan Vietnamese authorities has introduced a decree offering visa exemptions to overseas nationals who play a cardinal domiciled successful Vietnam’s socio-economic development. Eligible individuals will beryllium granted a typical visa exemption card, which allows aggregate entries during its validity period, not exceeding 5 years. The exemption play will beryllium astatine slightest 30 days shorter than nan passport’s remaining validity.

These caller visa measures show Vietnam’s committedness to strengthening its tourism assemblage while simultaneously promoting economical maturation and world collaboration.

Conclusion: Vietnam’s Path Forward

Vietnam’s tourism has accrued by 35.7% successful 2025 pinch a important maturation coming from Chinese and Korean visitors. Working successful tandem pinch strategical visa reforms and targeted trading campaigns, it has made nan Land of Smiles moreover much charismatic to travelers, frankincense further cementing its spot arsenic a powerhouse among Southeast Asian destinations.