Vietnam Sets Ambitious Goal For 2025 Tourism Growth: Twenty-five Million International Visitors And One Hundred Fifty Million Domestic Tourists Targeted

Published on September 20, 2025

Vietnam’s tourism assemblage is facing a important situation successful gathering nan government’s eager target of welcoming 25 cardinal world visitors by nan extremity of 2025. With only a fewer months remaining, nan manufacture must pull astatine slightest 2.75 cardinal visitors per period for nan remainder of nan year. At a caller convention connected implementing strategies to boost tourer arrivals, Pham Van Thuy, Deputy Director General of nan Vietnam National Authority of Tourism, highlighted nan immense unit connected nan assemblage to meet these expectations. The tourism manufacture is now racing against clip to fulfill these goals and prolong growth.

Vietnam’s tourism assemblage has group an eager target of welcoming 25 cardinal world visitors and 150 cardinal home visitors by nan extremity of 2025, arsenic outlined successful Government Resolution No. 226/NQ-CP, issued connected August 5, 2025. This extremity comes arsenic portion of Vietnam’s broader effort to boost tourism’s publication to nan system and found nan state arsenic a cardinal subordinate successful nan world tourism industry. As of August 2025, nan state had already welcomed 13.9 cardinal world visitors, achieving astir 55.6% of nan full-year target. To meet nan remaining goal, Vietnam will request to pull betwixt 2.5 to 2.7 cardinal world visitors per period from September done December 2025.

The Strategy for Growth: Key Approaches

To execute nan extremity of 25 cardinal world visitors, nan Vietnam Tourism Association (VITA) has launched an action scheme that focuses connected respective cardinal strategies. These initiatives are designed to summation visibility, engagement, and accessibility for some world and home travelers, while besides encouraging sustainable tourism practices.

1. Intensified Digital Promotion

One of nan superior strategies outlined successful nan action scheme is nan usage of digital platforms to beforehand Vietnam’s tourism offerings. This includes targeted advertizing done societal media, hunt engines, and recreation websites, aiming to scope some halfway and emerging markets. The extremity is to summation Vietnam’s world visibility and pull a divers scope of world visitors. By leveraging integer tools, Vietnam plans to make its tourism products much accessible and engaging, particularly for tech-savvy travelers who often activity inspiration and scheme trips online.

2. Familiarization (FAM) Trips

The Vietnam Tourism Association has organized nan “VITA FAMTRIPS 2025” program, which invites representatives from awesome recreation agencies successful cardinal markets specified arsenic South Korea, China, Japan, Taiwan, ASEAN countries, and respective European nations. These familiarization trips will showcase Vietnam’s caller tourism products and services, giving world circuit operators a firsthand acquisition of what nan state offers. By providing world agents pinch a deeper knowing of Vietnam’s tourism potential, these FAM trips are expected to summation nan number of inbound travelers successful precocious 2025 and beyond. The trips will besides thief build stronger relationships betwixt Vietnam and its cardinal markets.

3. Expansion of Air Connectivity

Another cardinal constituent of nan strategy is nan expansion of aerial connectivity. To make it easier for world visitors to sojourn Vietnam, nan scheme calls for expanding formation frequencies and opening caller nonstop routes connecting Vietnam’s tourism hubs pinch cardinal world markets. This will not only trim recreation clip and costs but besides make Vietnam much accessible to tourists, helping to boost world arrivals.

4. The VITA Green Certification

In a bid to beforehand sustainable tourism, nan Vietnam Tourism Association is introducing nan “VITA GREEN” certification to promote eco-friendly practices successful nan tourism sector. The extremity is to grant astatine slightest 100 greenish labels to destinations, accommodations, and work providers by nan extremity of 2025. This inaugural intends to amended nan value and competitiveness of Vietnam’s tourism offerings, while besides ensuring that tourism improvement aligns pinch biology conservation goals.

5. Development of Diverse Tourism Products

The action scheme emphasizes nan request to create diverse tourism products that cater to various interests. These products see taste experiences, culinary tourism, eco-tourism, and MICE (Meetings, Incentives, Conferences, and Exhibitions) offerings. Local authorities and businesses are collaborating to build integrated tourism packages that entreaty to a wide spectrum of travelers. By offering a assortment of tourism experiences, Vietnam intends to pull not conscionable accepted tourists, but besides those willing successful niche markets for illustration escapade tourism, culinary experiences, and business tourism.

6. Hosting Major International Events

As portion of nan strategy to elevate Vietnam’s tourism profile, nan state plans to big awesome world events, including nan Vietnam International Travel Mart (VITM) successful Hanoi and nan International Travel Expo (ITE) successful Ho Chi Minh City. These events will supply a level for showcasing Vietnam’s tourism potential, attracting world attention, and facilitating B2B (business-to-business) connections betwixt world tourism professionals and section providers.

7. Visa Exemption Policies

To facilitate easier entree for world tourists, Vietnam has extended visa exemptions to citizens from respective countries, including Poland, nan Czech Republic, and Switzerland. This argumentation is expected to promote much visitors from these regions to research Vietnam’s taste and earthy attractions. Simplifying visa requirements and making it easier for visitors to participate nan state is simply a cardinal measurement successful achieving nan eager tourism goals group for 2025.

8. Enhanced Collaboration pinch Airlines

The Vietnam Tourism Association is moving intimately pinch airlines to increase formation availability and connection competitive fares. This business intends to make recreation to Vietnam much affordable and accessible, further boosting nan number of world visitors. By fostering beardown partnerships pinch airlines, nan state hopes to grow its scope to world markets and support its increasing tourism sector.

9. Promotion of Vietnam’s Culinary Heritage

Recognizing nan world entreaty of Vietnamese cuisine, nan tourism action scheme includes initiatives to beforehand culinary tourism. This will impact organizing food festivals and culinary events to showcase Vietnam’s rich | gastronomic traditions. Vietnam is already known for its delicious and divers nutrient culture, and this strategy intends to pull nutrient lovers from astir nan world, making nan state a apical destination for culinary tourism.

10. Strengthening Regional Connectivity

The action scheme besides encourages collaboration betwixt provinces to create seamless recreation experiences for tourists. By linking various destinations and tourism services, Vietnam intends to connection broad recreation packages that heighten nan wide visitant experience. This inaugural ensures that visitors tin easy recreation from 1 region to another, taking successful nan champion of Vietnam’s landscapes, culture, and heritage.

Vietnam’s Tourism Growth successful 2025: Significant Progress

Vietnam’s tourism assemblage has seen singular maturation successful 2025, pinch world arrivals expanding by 21.7% year-on-year by nan extremity of August. The state welcomed 13.9 cardinal world visitors, achieving 55.6% of its target for nan year. In August alone, Vietnam recorded 1.68 cardinal world arrivals, reflecting a 16.5% year-on-year increase.

The affirmative inclination successful world tourism is mostly attributed to nan country’s strategical promotional campaigns, including nan hold of its e-visa system, which has made it easier for world travelers to visit. Domestic tourism has besides flourished, pinch complete 77.5 cardinal home visits recorded by mid-2025. This surge successful home tourism is partially acknowledgment to nan Tourism Development Stimulus Program, which has provided a assortment of products and services astatine preferential prices.

Conclusion: A Bright Future for Vietnam’s Tourism Industry

Vietnam’s tourism action scheme for 2025 is simply a broad strategy aimed astatine importantly expanding world arrivals while enhancing nan value of tourism services successful nan country. By focusing connected integer marketing, enhancing connectivity, and promoting sustainable tourism, nan state is positioning itself arsenic a world leader successful tourism.

The collaboration betwixt authorities agencies, section authorities, and businesses will beryllium important to achieving nan targets group for 2025. With nan ongoing efforts to create caller tourism products, fortify location connectivity, and showcase Vietnam’s taste and culinary heritage, nan early of Vietnam’s tourism assemblage looks promising.

[Source: VietnamNet]