Vietnam’s Tourism Industry Sets Sights On 25 Million International Visitors And 150 Million Domestic Tourists By 2025 With New Action Plan

Published on August 25, 2025

Vietnam’s tourism manufacture is gearing up for an eager target, mounting its sights connected attracting 25 cardinal world visitors and 150 cardinal home visitors by 2025. This extremity is outlined successful a caller action scheme developed by nan Vietnam Tourism Association (VITA) successful collaboration pinch section tourism bodies. The plan, portion of nan government’s broader strategy to boost nan country’s tourism sector, emphasizes invention and collaboration wrong nan industry. The nonsubjective is to heighten Vietnam’s world beingness arsenic a must-visit destination while tapping into nan increasing home recreation market.

Vietnam Tourism Association Forms Strategy for Growth: Aiming for 25 Million International Visitors by 2025

On August 23, a pivotal gathering of Vietnam’s tourism leaders took spot successful Thanh Hoa province, wherever nan Vietnam Tourism Association (VITA) and various section tourism bodies came together to representation retired an eager action scheme to thrust nan country’s tourism manufacture to caller heights. The cardinal purpose of nan strategy is to recognize nan Vietnamese government’s goal, group retired successful nan Resolution 226/NQ-CP, of attracting 25 cardinal world visitors and 150 cardinal home visitors by 2025.

The eager target, outlined successful nan government’s roadmap for nan tourism sector, emphasizes nan request to pull a higher number of some world and home tourists, marking a important measurement toward solidifying Vietnam’s opinionated arsenic a world tourism powerhouse. The gathering was convened successful Thanh Hoa, an area which, for illustration galore others successful Vietnam, has been moving to bolster its tourism offerings successful statement pinch nationalist strategies.

Collaboration for a Shared Vision

The VITA Chairman, Vu The Binh, successful his address, recognized nan complexity of nan situation but remained optimistic. He called nan targets a “challenging yet promising opportunity” for Vietnam’s tourism industry. Highlighting nan standard of nan task, Binh emphasized nan request for swift and agreed action crossed nan tourism sector. “We must quickly harvester resources, create actual strategies, and instrumentality them pinch urgency,” he urged nan audience. He besides made a nonstop entreaty to tourism businesses, professionals, and section enthusiasts to collaborate and innovate, reinforcing nan value of some backstage assemblage information and nationalist assemblage support successful achieving nan group targets.

This collaboration is cardinal to realizing nan government’s imagination of Vietnam becoming a sought-after destination connected nan world recreation map. Industry players are urged to merge efforts to flooded barriers, meet marketplace demand, and create caller offerings that will cater to some high-spending world visitors and home travelers.

Sustainability astatine nan Core of Vietnam’s Tourism Growth

A awesome taxable that emerged from nan arena was nan displacement toward sustainability, pinch galore leaders wrong nan assemblage pushing for a greenish tourism exemplary that aligns pinch world standards. Phung Quang Thang, Chairman of nan Vietnam Green Tourism Sub-Association, said passionately astir nan request to adopt eco-friendly practices successful tourism. He urged tourism operators, edifice managers, and destination marketers to merge sustainability into their business models. According to Thang, building momentum down nan VITA GREEN brand, which is group to go a awesome of eco-conscious tourism successful Vietnam, will beryllium captious successful ensuring nan state meets nan increasing world request for sustainable recreation experiences.

The conception of greenish tourism was underscored by nan value of eco-friendly hotels, nature-centric resorts, and responsible circuit operators. By leveraging nan entreaty of nan country’s pristine beaches, verdant landscapes, and rich | taste heritage, Vietnam is positioning itself arsenic a hub for responsible tourism that attracts conscientious world travelers.

Provincial Collaboration for Regional Growth

While nan awesome cities of Ho Chi Minh City, Hanoi, Da Nang, and Nha Trang stay cardinal players successful Vietnam’s tourism landscape, attracting nan bulk of world tourists, nan provinces proceed to spot only a mini fraction of that traffic. Nguyen Tien Dat, Vice Chairman of nan Hanoi Tourism Association, addressed this disparity by emphasizing nan request for location cooperation. According to Dat, attracting high-spending tourists—particularly successful areas specified arsenic MICE (meetings, incentives, conferences, and exhibitions), edifice tourism, and sports tourism—requires a concerted effort from aggregate provinces to create unsocial products and experiences that promote longer stays and accrued spending.

Dat besides underlined nan value of taste preservation, noting that maintaining nan integrity of section cultures and traditions is important to attracting visitors who activity authentic, immersive experiences. He advocated for a collaborative attack crossed Vietnam’s provinces, suggesting that specified efforts will heighten nan country’s tourism offerings and thrust location development.

A New Vision for Da Nang and Beyond

The arena besides featured insights from Cao Chi Dung, Chairman of nan Da Nang Tourism Association, who offered a caller position connected nan early of section tourism. Dung called for nan improvement of innovative tourism products and stronger partnerships pinch world recreation agencies. Recognizing nan value of world connectivity, Dung pointed retired that improving tourism diplomacy, peculiarly pinch visa-free countries, is cardinal to attracting much world visitors to Vietnam. He suggested that by strengthening specified partnerships, Da Nang and different provinces tin heighten their tourism imaginable and seizure a larger stock of nan world tourer market.

Building Long-Term Sustainability pinch VITA Green

Vu Quoc Tri, Secretary General of VITA, further expanded connected nan value of semipermanent sustainability. Tri stressed that achieving nan eager goals group for 2025 will require a beardown attraction connected building nan “VITA Green” brand. This world modular of greenish tourism intends to make Vietnam a apical destination for eco-conscious travelers. As portion of this initiative, VITA plans to collaborate pinch 34 section tourism bodies and businesses, creating caller offerings, improving work quality, and providing workforce training to heighten nan tourism experience.

In summation to nan greenish tourism initiative, VITA intends to ramp up world trading efforts to beforehand Vietnam’s divers tourism assets. The relation besides plans to observe manufacture excellence done nan 2025 VITA Awards, pinch typical recognitions for cardinal players successful nan culinary, baking, and beverage sectors. These efforts purpose to raise nan floor plan of Vietnamese tourism and position nan state arsenic a apical prime for travelers astir nan world.

Vietnam’s tourism manufacture is targeting 25 cardinal world visitors and 150 cardinal home visitors by 2025. This extremity is outlined successful a caller action scheme aimed astatine boosting nan country’s world tourism presence. The inaugural emphasizes collaboration, innovation, and sustainability to elevate Vietnam arsenic a premier recreation destination.

Conclusion

With nan corporate imagination and efforts of Vietnam’s tourism leaders, businesses, and section communities, nan state is connected way to meet nan government’s eager tourism goals for 2025. By focusing connected sustainability, fostering collaboration crossed regions, and enhancing nan entreaty of section cultures, Vietnam intends to unafraid its spot connected nan world tourism map, drafting millions of world and home travelers successful nan coming years.