Vietnam Ranks Third In Asia For Repeat Travel Visitors, Surpassing Expectations With Relaxed Visa Policies And Improved Infrastructure

Published on August 29, 2025

Vietnam has go 1 of nan apical destinations for repetition visitors successful Asia, acknowledgment to a operation of relaxed visa regulations, affordable travel, and important infrastructure improvements. An evolving federation is successfully attracting visitors who return twelvemonth aft year. According to Agoda’s latest research, Vietnam ranks 3rd successful Asia, trailing only down Japan and Thailand, for having nan astir repetition visitors which signals an emergence successful world travelers. Vietnam is celebrated for its rich | civilization arsenic good arsenic its affordability arsenic a recreation destination.

Vietnam has emerged arsenic 1 of nan apical destinations for repetition visitors successful Asia, boasting a increasing number of overseas visitors returning twelvemonth aft year. With relaxed visa regulations, important improvements successful infrastructure, and an affordable recreation experience, nan state continues to captivate world travelers. According to a caller study by Agoda, based connected accommodation information for nan first half of nan year, Vietnam classed 3rd successful Asia for repetition visitors, trailing only down Japan and Thailand.

Vietnam’s Appeal: A Top Destination for Tourists

Vietnam offers a unsocial blend of rich | culture, earthy beauty, and modern amenities, making it an appealing prime for travelers. With its divers landscapes ranging from nan bluish beauty of Hanoi and Ha Long Bay to nan vibrant confederate cities of Ho Chi Minh City and Vung Tau, visitors tin bask a wide scope of experiences. Many visitors return twelvemonth aft twelvemonth to research caller areas, from humanities sites for illustration Tam Coc and Hoi An to nan adventure-filled Bana Hills and Da Nang.

The Role of Visa Reforms

One of nan cardinal factors driving Vietnam’s tourism maturation is nan country’s progressive visa reforms. The government’s determination to widen nan validity of tourer visas from 30 to 90 days successful August 2023 has been met pinch affirmative feedback. In summation to this, nan action for aggregate entries has further accrued nan elasticity of visits, making it easier for visitors to scheme longer stays.

Vietnam besides extended its visa exemptions to citizens from 12 countries, including Denmark, Finland, France, Germany, Italy, Japan, Norway, Russia, South Korea, Spain, Sweden, and nan UK, for stays of up to 45 days. This was followed by an description successful August, which waived visa requirements for an further 12 countries: Belgium, Bulgaria, Croatia, Czechia, Hungary, Luxembourg, nan Netherlands, Poland, Romania, Slovakia, Slovenia, and Switzerland. This brought nan full number of countries benefiting from Vietnam’s unilateral visa waiver strategy to 39.

Among ASEAN personnel countries, each citizens tin recreation visa-free, which further strengthens location tourism. These visa reforms make Vietnam a highly charismatic and accessible destination for world travelers.

The Infrastructure Upgrade

In caller years, Vietnam has made important investments successful its tourism infrastructure to cater to nan expanding number of visitors. Key developments see nan description of airdrome terminals, designed to accommodate nan increasing traffic, and nan preamble of modern night-time intermezo zones successful awesome tourer cities specified arsenic Hanoi, Ho Chi Minh City, and Da Nang. These improvements person been important successful making Vietnam a much tourist-friendly destination, ensuring that travelers person a much seamless and enjoyable experience.

Affordability and Value for Money

One of Vietnam’s astir compelling draws is its affordability. The costs of regular life, including food, transport, and taste activities, remains acold little than successful galore different tourer hotspots, making it a budget-friendly action for a wide scope of travelers. This affordability not only attracts luxury visitors but besides appeals to semipermanent visitors and budget-conscious adventurers. The operation of low-cost surviving and high-quality experiences ensures that travelers tin bask Vietnam’s vibrant civilization without breaking nan bank.

Challenges to Overcome

While Vietnam has surely made strides successful attracting repetition visitors, location are areas that still require betterment to prolong and build upon this momentum. Service consistency is 1 of nan astir captious factors that request attention. Visitors often brushwood inconsistent levels of work value crossed nan country, which tin detract from their wide experience. Additionally, issues specified arsenic tourer scams, subpar carrier infrastructure, hygiene concerns, and municipality cleanliness person been highlighted arsenic challenges that request to beryllium addressed for Vietnam to proceed increasing arsenic a premier tourer destination.

To support its competitory edge, nan state needs to guarantee that each facet of nan tourer acquisition — from presence to departure — meets world standards. This includes improving hospitality services and ensuring that nan country’s tourism infrastructure is some businesslike and sustainable.

The Path Forward: Investment successful Quality and Diversification

Experts judge that Vietnam tin further heighten its entreaty by focusing connected respective areas. Continued finance successful hospitality training will beryllium basal to ensuring that some caller and returning visitors person affirmative experiences. Moreover, expanding nan scope of experiences beyond nan emblematic tourer offerings will supply repetition visitors pinch thing caller to observe each clip they visit.

Targeted improvements successful work standards, hygiene, and nan diversification of experiences would output tangible results successful nan short term. However, nan cardinal to sustained maturation lies successful processing a semipermanent nationalist tourism strategy. This strategy should commencement pinch identifying Vietnam’s superior and secondary target markets, followed by in-depth marketplace investigation to create tailored products for these audiences.

With its welcoming visa policies, affordable costs, improved infrastructure, and a increasing estimation arsenic a must-visit destination, Vietnam is successful a premier position to not only pull visitors but besides to support them coming back. The cardinal to this occurrence will dishonesty successful balancing authorities support pinch continuous finance successful value service, diversification of experiences, and nan constitution of a robust, semipermanent tourism strategy.

Vietnam has go 1 of nan apical destinations for repetition visitors successful Asia, ranking 3rd down Japan and Thailand. This emergence is driven by relaxed visa policies, affordable recreation costs, and continuous improvements successful infrastructure, making it a apical prime for world travelers twelvemonth aft year.

As Vietnam continues to refine its tourism offerings, there’s nary uncertainty that nan country’s early successful nan world recreation segment is agleam — and travelers tin look guardant to discovering much of what this unthinkable destination has to offer.