Victoria Strengthens Tourism Investment With New Support Framework And Guides

Published on August 16, 2025

The Victorian Government has erstwhile again pledged its ongoing support for tourism maturation by putting guardant caller resources to assistance businesses and investors successful turning imaginative ideas into workable tourism projects. This inaugural underlines nan position that crafting caller and upgraded visitant experiences is captious for bolstering nan visitant system and for placing Victoria astatine nan forefront of tourism innovation.

The authorities has issued A guideline to tourism investment: from conception to reality to thief task leads and investors done each shape of nan finance journey. Covering conception testing done to tract planning, construction, merchandise motorboat and on-going activation, nan guideline lays retired a clear pathway to co-ordinate efforts truthful that projects are executed smoothly and adhd lasting worth to Victoria’s tourism landscape.

Expert Advice and Tailored Support

In summation to nan guide, organizations tin pat into specialized proposal and customized support erstwhile exploring caller tourism ventures. The backing spans nan full task lifecycle. It starts pinch refining first concepts to pinpoint potential, continues pinch investigation that bolsters feasibility assessments, and extends to soft navigation done planning, environmental, and taste approvals.

Those pursuing caller developments tin besides get thief successful forging captious partnerships, linking them pinch backing sources, operational collaborators, and broader manufacture networks. Evaluating nan tourism worth of nan connection strengthens nan lawsuit for approvals and bolsters advocacy. As projects adjacent nan decorativeness line, nan work shifts to product-development advice, ensuring caller experiences are efficaciously launched into nan tourism market.

Focus connected Wellness Tourism

Alongside nan main finance guide, we’ve created a focused wellness tourism finance guide. This practical, step-by-step toolkit is designed for entrepreneurs and investors looking to build thriving, sustainable wellness tourism destinations. Recognising wellness tourism arsenic a cardinal pillar of nan Experience Victoria 2033 strategy, nan authorities highlights nan sector’s accelerated world description and melds it pinch Victoria’s earthy gifts—our mineral springs, coastal thermal baths, varied landscapes and rich | taste scenes.

With this guide, nan authorities provides a clear roadmap for operators to conceive, creation and govern wellness-centred offerings. These offerings will beryllium rooted successful our section assets while gathering nan evolving preferences of world visitors.

Community Engagement and Sustainable Growth

The Government has now rolled retired nan Visitor Economy Community Engagement Framework, aimed astatine helping task managers, councils, and manufacture partners transportation retired effective nationalist consultation. This model directs engagement connected planning, strategy, and tourism matters, making definite that organization perspectives style nan improvement journey.

Sustainability is still beforehand and centre. A suite of resources and toolkits helps tourism operators lessen their ecological footprint, trim operating expenses, and heighten their nationalist image. Schemes for illustration nan Small Business Energy Saver and nan measures advocated by Sustainability Victoria push firms to clasp much environmentally responsible methods.

Access to Funding and Programs

Securing backing continues to propel nan description of tourism crossed nan state. The recently announced Regional Tourism Investment Fund 2024 and nan Enabling Tourism Fund 2024 Grants person delivered captious backing for captious infrastructure projects. Businesses of each shapes and sizes should cheque nan Business Victoria website for up-to-date accusation connected these and different backing opportunities now unfastened and connected nan horizon.

Complementary to these grants, a raft of mentoring and training initiatives person been rolled retired to fortify usability capabilities. The Victorian Tourism Industry Council, nan Young Tourism Network and Business Victoria person teamed up to connection targeted courses, workshops and one-on-one mentoring, each designed to streamline operations, build resilient workforces and group nan shape for sustainable, semipermanent growth.

Servicing Visitors and Enhancing Accessibility

The Government is prioritising enhancements to visitant servicing. New frameworks and forthcoming resources will equip manufacture partners and section councils pinch clear guidance connected delivering accurate, meaningful accusation to travelers. These resources will clasp existent visitant servicing strategies, harnessing integer devices and responding to nan changing behaviour of modern travelers.

Accessibility besides remains beforehand of mind. The WELCOME Framework, created pinch support from Austrade, empowers tourism businesses to build much inclusive experiences. Through targeted improvements, nan Framework enables each visitors—regardless of ability—to observe and bask each area of Victoria’s divers destinations.

Recognising Excellence and Building Leadership

Victoria stays dedicated to spotting and cultivating talent crossed nan tourism sector. The Victorian Tourism Awards illuminate nan outstanding accomplishments of operators astatine each level, while nan Victorian Tourism Leadership Program strengthens halfway activity attributes—values-driven action, productivity, skilled communication, and coaching. Graduates time off pinch applicable know-how that advances their careers and builds a dependable travel of tin caller leaders.

Complementary programs that thin connected nan Quality Tourism Framework supply operators pinch respected legalization and benchmarking that substance continuous betterment and reassure travellers of their quality. Combined, these efforts guarantee Victoria’s tourism offerings consistently lead some nationalist and world arenas.

Driving nan Visitor Economy Toward 2033

Every measurement we’re taking lines up perfectly pinch nan Experience Victoria 2033 strategy, which sets a daring extremity of $58 cardinal successful visitant spending by 2033. We’re prioritising 5 increasing fields—wellness tourism, arts and culture, First Peoples-led experiences, nutrient and drink, and nature-based tourism—because they committedness nan astir room to expand.

The Victorian Government is arming tourism operators pinch hands-on advice, supporting semipermanent planning, opening doors to assistance funding, and uniting nan full assemblage truthful new, unforgettable experiences tin flourish. These measures do much than polish Victoria’s tourism offering; they make caller jobs, energise location economies, and polish nan state’s world marque arsenic an inclusive, diverse, and genuinely welcoming destination.