Valsoia Buys Majority Of Krepko Kefir Maker Kele & Kele

Credit: Kele & Kele/LinkedIn

Italian plant-based business Valsoia has entered nan kefir drinks class pinch nan acquisition of a mostly liking successful Slovenia’s Kele & Kele.

Valsoia said it has paid astir €3m ($3.5m) for a 70% liking successful Kele & Kele, which owns nan Krepko marque of kefir, for an endeavor worth of €5.4m.

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The Bologna-based institution besides has an action to acquisition nan remaining 30% from nan founders of Kele & Kele aft 3 years. For nan clip being, nan Slovenian firm’s guidance will stay successful place.

Milan-listed Valsoia said successful a connection nan woody enables nan institution to participate a “strongly processing marketplace pinch a starring brand, driven by nan increasing request for patient and earthy foods”.

Kele & Kele was founded by nan Kelečevič family successful 1992 and is focused connected nan Slovenia market. Based adjacent Ljubljana, nan institution supplies unit and foodservice customers.

The Krepko marque holds a 30% stock of nan section kefir market, according to nan statement.

Valsoia’s president Lorenzo Sassoli de Bianchi said: “The acquisition of nan kefir marque Krepko represents a transaction of important early worth for our company.

“In summation to entering nan highly move Kefir marketplace pinch nan starring marque successful Slovenia, recognised for its unique, premium positioning successful authentic accepted kefir, we are strengthening our nonstop beingness successful Europe.”

The Italian company’s portfolio consists of plant-based meals, desserts, spreads, condiments and gelato. It besides features oat drinks.

Kefir has been increasing successful fame extracurricular of nan accepted markets of eastbound Europe arsenic user liking successful gut wellness gains traction.

UK-based Biotiful was founded successful 2012 by Russian nationalist Natasha Bowes but for illustration nan Krepko marque has precocious been acquired. European dairy heavyweight Müller bought nan business this year for an undisclosed sum.