Vafo Restructures Into Individual Pet-food Units

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Vafo Group has rejigged its business building into caller units for branded and private-label pet food, on pinch a accumulation division.

“The move is driven by nan move maturation of caller years, pinch nan purpose of streamlining management, intelligibly defining responsibilities, and strengthening nan specialisation of individual parts of nan business,” nan Czech group said successful a statement.

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The group will beryllium divided up into Vafo Praha, Vafo Private Label and Vafo Production, each pinch an overseeing manager.

Vafo Praha will beryllium responsible for income and trading of nan company’s brands specified arsenic Brit and Carnilove and will beryllium headed up by managing head Milan Bartoš.

As nan sanction implies, Vafo Private Label will oversee own-label and nan businesses’ “smaller brands” supplied to nan section and overseas markets pinch Michal Vinický astatine nan helm.

Jakub Majer will lead nan accumulation section encompassing each of Vafo’s manufacturing plants successful nan Czech Republic and nan 4 located successful Estonia, Finland and Poland.

Vafo Praha main Bartoš has been pinch nan institution for 12 years.

“We’re entering a caller shape of maturation successful which we purpose to beryllium 1 of nan astir responsive and forward-looking companies connected nan European pet-food market,” Bartoš said. “The scenery is changing faster than ever before, which is why we’re basing our strategy connected adaptability, data, and nan spot of our brands.”

Those marque stables person been expanded done M&A.

Austria-based PetCo was brought connected committee successful 2024, a shaper of bedewed and barren pet nutrient for dogs and cats pinch 4 brands – Dog’s Love, Cat’s Love, Wow and Pure Nature.

Dagsmark Petfood successful Finland was added nan aforesaid year, while 2023 saw nan summation of Pooch & Mutt successful nan UK connected nan backmost of a controlling stake successful Swedish pet-food wholesaler Lupus Foder.

Head of accumulation Majer added: “Vafo is entering different shape of its development. We person been increasing successful a semipermanent and systematic manner, truthful it’s basal for america to person a intelligibly defined building that allows america to proceed strengthening our brands, processing production, and responding flexibly to marketplace needs.

“The caller statement gives individual teams greater scope to attraction connected what they do best, while astatine nan aforesaid clip creating a coagulated instauration for further description some domestically and internationally.”