V2food Buys Us Alt-meat Peer Daring Foods, Strikes Ajinomoto Tie-up

V2Foods CEO Tim York. Credit: V2Foods

Australian alt-meat institution V2Food has acquired US-based Daring Foods and entered into a “strategic partnership” pinch Japanese nutrient elephantine Ajinomoto.

V2Food has acquired vegan business Daring Foods for an undisclosed sum and signed a tie-up pinch Ajinomoto to create what nan Japanese group’s CEO described arsenic “next-generation, clean-protein products”.

Daring Foods will proceed to run nether its ain marque and beryllium a level for V2Food to motorboat products crossed successful nan US.

V2Food said it was moving pinch Ajinomoto connected “initiatives” successful Africa and “emerging” markets successful Asia.

Tim York, V2Food’s CEO, said: “For respective years, V2Food has been nan number 1 plant-based nutrient institution successful Australia and, done nan acquisition of Daring, we are excited to beryllium capable to present our world-class merchandise scope into nan USA market.”

York took complete nan apical position astatine V2Food successful 2023 aft erstwhile CEO Nick Hazell stepped down. V2Food was launched successful 2019 pinch finance from Hungry Jack’s laminitis Jack Cowin, Australia’s nationalist subject agency CSIRO and Main Sequence Ventures.

He added: “By combining our technological capabilities pinch Ajinomoto’s world standard and heavy expertise successful nutrient science, alongside Daring’s proven marketplace success, we’re creating a powerful level for sustainable nutrition that doesn’t discuss connected sensation aliases quality.”

Founded successful 2018 successful Scotland by Ross Mackay and Elliott Kessas, Daring Foods moved its office to nan US and launched location successful 2020. Mackay, who had been CEO, left past year.

Daring Foods produces a scope of plain, flavoured and breaded plant-based chickenhearted pieces, wings and patties, arsenic good arsenic alt-chicken fresh meals.

Jeffrey Gendelman, Daring Foods’ CEO, said: “Together, we spot an opportunity to style nan early of our abstraction successful a measurement nary of america could person achieved alone.

“With V2Food’s exertion level and Ajinomoto Co.’s expertise supporting us, we’re successful nan champion position yet to present connected our user committedness astatine some gait and scale.”

V2Food and Ajinomoto judge their tie-up will lead to nan “rapid scaling of plant-based solutions to meet rising world request for sustainable macromolecule alternatives” utilizing nan Japanese group’s infrastructure.

Ajinomoto president and CEO Shigeo Nakamura said: Our ‘Eat Well, Live Well’ accuracy aligns perfectly pinch V2Food’s imagination to create next-generation nutrient solutions that meet rising user request for sustainable, nutritious alternatives.”