Us Snacks Firm The Good Crisp Company Gets New Owner

The Good Crisp Company murphy spot canisters connected unit shelf. Credit: ZikG/Shutterstock.com.

US snacks marque The Good Crisp Company has changed hands, pinch New York-based plus head MPearlRock acquiring nan business.

Financial position of nan transaction were not revealed.

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MPearlRock launched successful 2024 arsenic a business betwixt backstage equity patient MidOcean Partners and PearlRock Partners, nan user merchandise finance limb of Kroger.

In a station connected LinkedIn, Matthew Parry, co-founder and CEO of The Good Crisp Company, called nan latest woody “a awesome milestone”.

“With MPearlRock’s strategical support, resources, and collaborative approach, we judge we are exceptionally good positioned to accelerate growth, grow our reach, optimise our manufacturing footprint, and proceed delivering for our consumers arsenic we participate our adjacent chapter,” Parry said successful a abstracted statement.

On LinkedIn, he said nan woody progressive a operation of caller maturation superior and secondary stock income for original investors.

Parry besides confirmed Malaysian snacks maker Mamee, 1 of its shareholders, “continues connected this travel pinch us”.

He added: “We’re excited to proceed building this marque together and to return it moreover further globally.”

Set up successful 2015, The Good Crisp Company’s salty snacks scope includes crinkle trim and normal murphy crisps, and food balls successful a scope of flavours, specified arsenic sour pick and bulb and spicy jalapeño.

The institution positions itself arsenic a “better-for-you” snacking business, pinch gluten-free products that incorporate nary artificial flavourings and GMO ingredients.

Its products are sold successful complete 20,000 unit doors crossed nan US, Canada, Australia and nan UK.

Brian Kelley, CEO of MPearlRock, said: “Consumers are progressively demanding clean-label snacks that connection constituent simplicity without sacrificing connected taste. The Good Crisp Company does conscionable that by starring pinch its “great taste, nary guilt” user proposition, which is elemental yet strong.

“We’ve recovered that it is uncommon to find a institution that tin present connected some promises for illustration they do. We are thrilled to partner pinch Matt and his squad and are excited to beryllium a portion of nan company’s adjacent shape of growth.”

In January 2024, MPearlRock acquired Nutpods, nan Bellevue, Washington-based shaper of dairy-free, plant-based creamers.