Us, Australia, Uk, Russia, Greece, Japan, Italy, France, Spain, New Zealand, South Korea, And Indonesia Experience Significant Growth In Chinese Outbound Travel During National Day Holiday

Published on September 12, 2025

US, Australia, nan UK, Russia, Greece, Japan, Italy, France, Spain, New Zealand, South Korea, and Indonesia are each experiencing important maturation successful Chinese outbound recreation during this year’s National Day holiday. This surge successful request is mostly driven by factors specified arsenic recently introduced visa-free policies, particularly pinch Russia, and nan expanding desire for immersive taste experiences. From nan taste landmarks of Russia and Greece to nan picturesque landscapes of New Zealand and Spain, Chinese travelers are choosing destinations that connection unsocial stays and deeper taste connections. The National Day vacation has go a cardinal play for long-haul travel, pinch younger Chinese travelers astatine nan forefront, seeking meaningful and authentic recreation experiences abroad.

Outbound recreation from China is anticipated to acquisition a important emergence during nan upcoming eight-day National Day holiday, pinch request for world destinations astir doubling compared to past year. The Golden Week, spanning from October 1 to 8, has go a premier play for long-distance travel, boosted by expanded visa-free agreements and nan readiness of much nonstop world flights. As this year’s vacation approaches, Chinese travelers are expected to flock to a wide assortment of world destinations, pinch respective countries seeing a singular uptick successful interest.

One of nan astir notable trends this twelvemonth is nan increasing fame of Russia arsenic a long-haul destination for Chinese tourists. The caller communal visa-free argumentation betwixt China and Russia has made recreation betwixt nan 2 countries much accessible, sparking a important emergence successful recreation bookings. This policy, paired pinch Russia’s immense landscapes and rich | humanities heritage, has led to accrued request for visits to awesome cities for illustration Moscow and St. Petersburg.

Trip.com, a salient Shanghai-based online recreation platform, reports a surge successful bookings for Moscow, pinch orders up 20% week-on-week and an awesome 80% year-on-year. Interest successful St. Petersburg, renowned for its taste landmarks and creator legacy, has besides seen a crisp increase. Searches for St. Petersburg surged 3.2 times compared to nan erstwhile week and 2.7 times year-on-year. Travel experts propose that nan easiness of entree afforded by nan visa-free policy, mixed pinch nan allure of Russia’s scenic beauty and heavy taste roots, will thrust a important year-on-year summation successful recreation to Russia during nan National Day holiday.

Japan remains a apical favourite for Chinese travelers, continuing to predominate arsenic nan astir searched world destination. Its proximity to China, on pinch its unsocial taste offerings and beautiful landscapes, ensures that Japan holds a beardown entreaty twelvemonth aft year. Alongside Japan, different celebrated destinations see Italy, France, Spain, New Zealand, South Korea, Indonesia, Australia, nan United States, and nan United Kingdom. According to a study from Airbnb China, half of nan apical 20 most-searched destinations are successful Europe, pinch Greece showing a peculiarly beardown summation successful searches. The country’s fame surged sevenfold, driven by nan preamble of caller nonstop formation routes from China, which person made recreation to Greece easier and much convenient for tourists.

The agelong National Day vacation has go a powerful catalyst for outbound tourism, peculiarly among young professionals betwixt nan ages of 25 and 29. This group has emerged arsenic a cardinal demographic successful shaping nan early of world travel. Increasingly, these young travelers position recreation not conscionable arsenic a leisure activity but arsenic an integral portion of their lifestyle. They are eager to immerse themselves successful caller cultures and activity retired unsocial accommodations that let them to link much profoundly pinch nan section environment.

This displacement successful recreation preferences is reflected successful nan increasing fame of little conventional, off-the-beaten-path destinations. Europe’s “hidden gems” are becoming progressively celebrated among Chinese tourists, pinch places for illustration Crete, Greece, seeing a important surge successful interest. Crete, known for its breathtaking views of nan Aegean Sea and its rich | ancient heritage, has seen a tenfold summation successful hunt measurement compared to nan erstwhile year, highlighting a increasing liking successful exploring unsocial and culturally rich | locations distant from accepted tourer hotspots.

Beach and upland destinations are besides attracting Chinese travelers seeking relaxation and inspiration. Okinawa, Japan, known for its tranquil beaches, has seen hunt liking much than double. Similarly, Phu Quoc Island successful Vietnam, a rising tropical destination, saw hunt liking soar astir sevenfold. Mallorca, Spain, a favourite formation getaway, has seen a fourfold summation successful searches, while Calvados, a picturesque region successful France, knowledgeable a staggering 30-fold surge successful hunt volume.

These developments underscore a broader displacement successful China’s outbound tourism market. While accepted destinations for illustration Japan and Europe proceed to beryllium popular, a increasing number of Chinese travelers are seeking destinations that connection unsocial experiences, taste immersion, and earthy beauty. This inclination is peculiarly pronounced among younger travelers, who are progressively drawn to destinations that let them to measurement disconnected nan beaten way and observe new, little commercialized spots.

The surge successful request for recreation to these divers destinations is mostly facilitated by nan accrued readiness of nonstop flights and nan relaxation of recreation restrictions. The caller easiness of travel, coupled pinch an evolving desire for authentic taste experiences, has reshaped nan world recreation preferences of Chinese tourists. The National Day vacation is expected to beryllium a defining infinitesimal successful this shift, pinch travelers seeking much meaningful and enriching recreation experiences abroad.

US, Australia, nan UK, Russia, Greece, Japan, Italy, France, Spain, New Zealand, South Korea, and Indonesia are seeing important maturation successful Chinese outbound recreation during nan National Day holiday, driven by visa-free policies and a increasing request for immersive taste experiences.

The National Day vacation marks a turning constituent successful China’s outbound tourism, pinch travelers seeking not only relaxation but besides deeper taste connections. With much divers and accessible destinations than ever before, this year’s Golden Week is group to redefine world recreation for Chinese tourists, driven by a desire for caller experiences and authentic taste exchanges.