Understanding Greek Society View On Tourism: A New Research Initiative

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Thursday, July 24, 2025

The Greek Ministry of Tourism is presently launching an eager task aiming astatine exploring nan The measurement that citizens of Greece acquisition nan nationalist tourism product. CHOOSE SA has been contracted by Government to lead this factfinding ngo and to time off nary chromatic unturned. The investigation belongs successful nan model of “Society and Tourism” and is designed to supply rich | and heavy knowing of nan feelings of nan Greek citizens towards nan existent authorities and nan early prospects of nan tourism sector.

Objective- Mapping Public Perception And Future Opportunities

The basal purpose of nan task is to nutrient an study which draws a image of nan cognition Greek citizens person for soul tourism arsenic good arsenic attempts to supply an mentation of this perception. The investigation is designed to place basking issues, observe forthcoming demands and go a guardant glimpse successful nan replacement improvement pathway.

The stakeholders judge nan findings will supply them pinch caller sources of accusation that could beryllium utilized to create much powerful and focused tourism strategies. More specifically, nan Ministry plans to usage nan results of nan study to pass nan customization of projects nether nan National Strategic Reference Framework (NSRF) 2021–2027 – namely, Greece’s biggest EU-funded improvement policy. These findings will besides pass early nationalist and location tourism interventions nether nan Sectors and Regional Programs of nan NSRF.

Striving for Sustainable And Inclusive Tourism

Officials said immoderate projected regulations should beryllium accordant pinch nan larger extremity of sustainable tourism. Such caller plans would beryllium much than conscionable a reflection of nationalist goals, alternatively stressing nan integration of nan views and experiences of group astatine nan section level. The wide thought is to promote a benignant of tourism that is respectful of nan situation and of nan good being of nine and that tin proceed successful nan agelong tally to lend pinch nan economy.

From this perspective, nan Ministry should span policy-making and organization position accordingly, and nan adjacent information of argumentation will beryllium adjacent to nan public’s will. Authorities are hoping to flip nan tourism merchandise and make it much typical of what Greek nine really cherishes and requires by underlining inclusivity and sustainability.

Dual strategy- Quantitative And Qualitative Research Method

The investigation will beryllium conducted done a mixed method attack of quantitative surveys and qualitative attraction groups. More precisely, nan communications institution will facilitate moderated online attraction groups, balanced to bespeak nan demographic beingness of nan U.S. population. This will beryllium complemented by an extended study involving Greek big citizens complete 18.

This methodology is intended to connection a complete look astatine nationalist opinion. Complementing 1 another, nan statistic and nan communicative are intended to supply a fuller, much nuanced image of Greeks attitudes to tourism today, its beardown points, its failings and nan changes it should beryllium subjected to.

Data-Based Development of Strategies for NSRF Projects

Once done nan study and translator of nan information nan results will beryllium integrated into recommendations. The CSFs will underpin early tourism investments, for which NSRF costs will beryllium disposable and which will beryllium strategically and citizen-informed.

Planners of nan argumentation are apt to beryllium keen to utilise this investigation to reconsider nan priorities of nan backing successful nan NSRF. The task seeks to span nan policy-public expectations spread by linking crushed level input to nationalist tourism objectives. This will support much intelligent assets allocation and much effective tourism merchandise improvement successful nan coming fewer years.

Timeline, Budget And Implementation Details

The wide fund for nan coming investigation task is arranged up to €33,480 including VAT. The fund will beryllium financed by nan Public Investment Program successful accordance pinch nan government’s promise to usage nationalist money for policymaking based connected evidence. The full process is expected to beryllium vanished successful 3 months.

CHOOSE SA is anticipated to connection a complete package of services matching nan Ministry’s position of reference. In nan people of tendering, nan Contracting Authority reserves nan correct of asking for further explanations aliases documents to guarantee nan transparency and nan compliance pinch nan procedural rules.

A Step Up to Smarter, Citizen-Centric Tourism

With this move, nan Ministry of Tourism is showing a displacement to much participatory readying successful 1 of Greece’s astir captious industries. The task represents an emerging consciousness that nan imaginable for tourism to win should not beryllium measured solely by really galore visitors arrive, but by really good some those who unrecorded and activity successful nan destination understand and respect each other’s viewpoints.

This investigation activity is poised to found nan basal guidelines for nan improvement of a much sustainable, inclusive and future-ready tourism successful Greece, nan 1 that will bring together nationalist priorities and section voices.

Sources

-Greek Ministry of Tourism

-CHOOSE SA (Strategic Communications Company)

-National Strategic Reference Framework (NSRF) 2021–2027

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