Uk, Global: Sunday Hotels & Oyo’s Parent Now Rebrands To Prism, Reflecting Global Expansion And Premiumization

Published on September 8, 2025

Oravel Stays Limited, nan institution down celebrated names for illustration Sunday Hotels and OYO successful nan UK, has a caller firm identity: PRISM. The caller marque sanction is much than conscionable a logo change. It’s a portion of a wider scheme to sync nan firm’s personality pinch a increasing world footprint and a imagination that highlights a operation of premium experiences and tech-driven innovation.

Launched successful 2012 by Ritesh Agarwal, OYO started arsenic a fund recreation app that utilized clever exertion to tidy up mini hotels. The extremity was simple: affordable and dependable stays successful each area of nan world. Since then, OYO has traded its single-purpose lens for a wide-angle view, moving into higher-end hotels, picnic homes, long-stay lodging, and moreover integer activity lounges. Now, pinch complete 100 cardinal guests and operations successful much than 35 nations, nan displacement to PRISM is nan latest marker successful OYO’s travel to build a afloat travel, hospitality, and surviving ecosystem connected a azygous tech platform.

Expanding Portfolio Under nan PRISM Brand

The PRISM inaugural continues to turn by bringing moreover much hospitality and manner brands into 1 umbrella. For overnight stays, nan portfolio features celebrated names for illustration OYO, Motel 6, Townhouse, and nan newer Sunday and Palette brands. For picnic rentals, guests tin book done well-known labels for illustration Belvilla, DanCenter, CheckMyGuest, and Studio Prestige. Studio 6, a attraction of nan PRISM platform, covers nan extended-stay assemblage specifically done its acquisition of G6 Hospitality successful nan U.S. Flexible workspaces are handled by Innov8, while nan wedding conception is represented by Weddingz.in, wherever couples tin find and book nan cleanable venue.

The PRISM strategy isn’t conscionable astir breadth it’s besides astir extent successful nan premium and luxury segments. Sunday Hotels, a standout wrong nan portfolio, is making notable gains successful nan UK. The brand’s 2024 motorboat of nan Lansbury Heritage Hotel, located a short thrust from Canary Wharf, marked its first quality successful London. The purpose is to summation nan number of Sunday Hotels rated 4- and 5-stars from 20 to 50 by 2026. Recently, nan UK portfolio has grown pinch nan summation of nan Holland House successful Cardiff, nan Walton Hall Hotel & Spa successful Warwick, and nan Boxhill Burford Bridge Hotel, adding much stylish options for travelers.

PRISM is backing its upscale edifice ambitions by committing £50 cardinal complete nan adjacent 3 years to upgrade its high-end portfolio successful nan UK. Right now, OYO already runs complete 200 hotels successful 65 UK cities, which helps it support a coagulated footprint successful nan region.

PRISM: A Tech-Powered Hospitality Ecosystem

At nan bosom of nan PRISM rebranding is simply a clear tech imagination anchored successful information science. The institution has built a robust motor that uses AI, blase optimization tools, and data-driven platforms to boost customer experiences and partner earnings. By putting exertion first, PRISM delivers scalable edifice solutions that fresh each traveller types—whether you request a fund room aliases a luxury suite.

The caller PRISM personality acts for illustration a integer umbrella, bringing a multitude of brands together nether a clear, modern architecture. OYO stays nan flagship sanction for fund travelers, but PRISM is nan genitor explanation that stands for nan company’s full scope affordable rooms, luxury getaways, freely picnic homes, and moreover trendy co-working spots. With this streamlined identity, PRISM is positioning itself arsenic a leader successful nan quickly changing world of recreation and hospitality.

Oravel Stays Ltd. has officially rebranded to PRISM aft a worldwide naming title that drew successful much than 6,000 entries. Chosen for its clear practice of ray breaking into color, PRISM perfectly reflects nan brand’s ngo to connection a superb scope of experiences. By adopting this name, nan institution strengthens its personality arsenic a worldwide hospitality leader while showcasing nan divers portfolio nether its roof.

Smart Growth and Major Investments Ahead

Shifting to nan PRISM marque is conscionable nan commencement of an moreover bolder transformation. The institution is pouring resources into increasing its premium and luxury edifice categories, yet it will still build connected its existent marque families to outpace competitors. As nan institution targets awesome world regions, PRISM’s ambition is to beryllium nan first sanction that comes to mind for top-notch, tech-enabled hospitality.

PRISM’s caller firm facelift isn’t conscionable astir caller logos and colors; it’s a smart measurement of tapping into nan surging world desire for divers and high-quality places to stay. The group owns everything from wallet-friendly rooms to luxurious suites, and it’s backing these brands pinch cutting-edge tech and guest-first features. That winning operation positions PRISM to go an undeniable unit successful recreation and hospitality for nan agelong haul.

As recreation trends shift, PRISM’ concealed condiment will still beryllium nan expertise to pivot fast. Partnering pinch OYO, nan group delivers affordable open-the-door-on-budget stays, while its luxury lines pamper visitors to nan hilt. Balancing costs and comfort, pinch its oculus firmly connected nan customer, keeps PRISM up and shows anyone nan playbook for nan next-generation of recreation hospitality.