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1 month ago
Football strips nowadays are large business. Especially for nan not insignificant number of clubs flogging shirts for £85+ a pop. As athletics and manner go ever much intertwined – Jack Grealish arsenic an ambassador for Gucci; Son Heung-min for Burberry; Kalvin Phillips successful those monolithic Loewe boots – mainstream football’s liking pinch apparel has moved connected from conscionable David Beckham successful a sarong. It is simply a authorities of affairs that former catwalk model Pep Guardiola nary uncertainty appreciates.
And, aft a mates of years of subpar kit designs – moving nan gamut from insipid to genuinely horrifying – nan 2025-26 Premier League play has upped its sartorial game. All-black distant strips and turquoise touches person proved popular; while manufacturers still insist connected “taking inspiration” from location stadium architecture and surroundings. (The occurrence of this varies immensely; but Everton, Leeds, and Burnley person each nailed it this clip around.) No marque has fto nan side(s) down, but nan Adidas designers person done particularly good pinch a bid of understated caller strips, each based connected their “Total 90” template. The smaller labels person besides impressed. And it is pleasing to spot nan 3 returnees dressed up for nan occasion.
2025-26 is owed to beryllium nan last season that betting companies are allowed to service arsenic front-of-shirt sponsors, but judging by nan number still coming they will person to beryllium dragged from nan transportation kicking and screaming. Here are each nan looks – taking successful sand, sky, and oversea – to soon look from nan tunnel.
Arsenal
The Gunners launched their caller location portion connected a heavy vignetted, blood-red landing page, complete pinch anatomical bosom beating connected nan screen; an incongruously acheronian vibe until you see that Mikel Arteta does so person something of nan night astir him. A subtle repeating motif connected nan garment is simply a likewise eldritch, gothic A (a motion to nan typeface utilized for nan club’s 1949-50 “Victoria Concordia Crescit” crest), offset by a crisp achromatic collar and sleeve. Said sleeve is still urging america to Visit Rwanda.
The away kit is besides good: a royal bluish lightning bolt-ish shape that harks backmost to nan mid-90s’ on-the-road design, and only mildly – unintentionally – reminds 1 of nan Victoria statement moquette. The beautiful, creation deco-influenced third kit successful pick and burgundy features nan Adidas trefoil logo, AKA nan 1 that looks for illustration nan apical half of a ganja leaf. Apart from that, you would beryllium happy to return it location to your mum.
Do not inquire maine why Arsenal request five goalkeeper shirts, but you will find David Raya successful immoderate of nan pursuing (deep breath): green; a somewhat darker green; yellow and red; yellowish and black; purple.
Aston Villa
The sleeve of Villa’s Adidas location portion ostensibly “pays homage” to nan nine stadium. This seems to beryllium a communal – but excessively often shoddily executed – taxable this year. But nan Villans’ apical really does reference Villa Park successful a measurement that is recognisable; nan cuff features nan aforesaid intricate golden creation that adorns nan Holte End facade. The main garment colour measurement is nan classical claret and blue; nan shorts are white. The socks characteristic a golden “AV” monogram.
The away fit is simply a mostly achromatic creation pinch grey raglan sleeve. It is OK, I guess; but it does somewhat punctual 1 of erstwhile nan printer runs retired of colour ink. Unlike nan third kit, which is fundamentally what would hap if a toddler was fto loose pinch purple and bluish finger-paints. A joy.
As for nan location goalkeeper jersey: you cognize erstwhile nan expert asks what colour slimy you are bringing up, successful lawsuit you person pneumonia? Usually indicated by an aggravated green? Well, it is not looking good for Emi Martínez (or his imaginable replacement) …
Bournemouth
There is nary much awkward sponsor logo than nan “bj88” slapped connected nan beforehand of nan Cherries’ shirts. It is difficult to spot past specified misfortune to measure nan Umbro-made kit itself, but suffice to opportunity it consists of achromatic and reddish vertical stripes. In a hint astatine nan club’s beachside location, location is simply a delightful “rippled sand” effect wrong nan stripes. (And, for anyone fancying their chances pinch a metallic detector on nan coastline, nan collar and cuff boast a golden trim.)
The away strip is simply a throwback to nan bluish and achromatic epoch – nan Cherries if you’d packed them astatine nan bottommost of nan shopping container – pinch nan crest and Umbro logo embroidered. Which is arsenic it should be: I do not want to show you really galore TPU badges I person mislaid to bath radiators. The third kit is pastel pink. The home goalkeeper kit is simply a sparkling green; nan away a agleam purple.
Brentford
Thomas Frank’s departure is not nan only alteration for nan Bees this year: their kit supplier, formerly Umbro, is now Joma. The Spanish marque has done good (what do you mean you person ne'er heard of them? Do you not watch tennis players who rank successful nan low-tens?) The kit celebrates nan centenary of nan accepted red-and-white colour strategy pinch a breezy “100” signoff connected nan backmost of nan collar (although it is giving “ran retired of abstraction astatine nan bottommost of nan page” truthful nan handwriting starts to descent into nan margin).
In keeping pinch nan day celebrations, nan creation echoes nan 1925 strip; wide stripes pinch pinstripe edging. The collar is simply a modern return connected nan classical lace-up. Now, I do not cognize if location is simply a job-share business going connected astatine Joma, but while nan location portion slaps, nan distant 1 is … well. The players will beryllium moving retired successful what I tin only picture arsenic a soil-brown monstrosity. (Maybe it is simply a literal grower.) The goalie outfit, meanwhile, is simply a agleam pinkish number. The third kit is simply a small meh; a ray blue, salmon, and burgundy – hues borrowed from nan club’s pre-red ‘n’ achromatic era.
Brighton
Brighton’s caller location portion is nan first ever to characteristic nan colour of “Hyper Turq”. This is because “Hyper Turq” is simply a colour Nike has made up. As nan sanction suggests, it is turquoise. It is simply a bully touch (including connected nan Nike swoosh and underarm panels) connected what tin – apologies – historically beryllium a beautiful dull blue-and-white affair. Plus Hyper Turq turquoise is nan colour of Brighton’s seafront railings. The smart v-shaped collar bears nan quote: “WE ARE BRIGHTON”.
The round-necked away kit is simply a lilac and mauve mix. Interestingly, some nan Nike swoosh and crest are centrally aligned, which makes for a pleasingly streamlined aesthetic. In a uncommon illustration of nine owners not trying to compression each past penny from loyal supporters, Brighton thin to repurpose nan erstwhile season’s distant kit arsenic nan adjacent 3rd kit, which, astatine present, looks to beryllium nan lawsuit again (despite an earlier connection saying otherwise). The 3 keeper kits are successful yellow, orange, and black. Nike did their champion activity this play successful nan “city by nan sea” (embroidered connected nan back).
Burnley
Welcome back, lads. It is bully to spot you – particularly because Castore has created immoderate beautiful caller fits. The location garment is successful nan accepted claret and features an ultra-fine topographical shape representing nan contours of Lancashire’s countryside and nan heights of nan Pennines. This really works, dissimilar erstwhile manufactures “take inspiration” from thing and past conscionable whack connected a standard, aliases unidentifiable, motif.
The away shirt is entity bluish and has a decoration resembling cirrus clouds (those are nan streaky ones; yes, I did salary attraction successful GCSE surface science – inquire maine astir bulb tegument weathering, I request you. Anyone) – though apparently they are meant to beryllium sound waves. All successful each it is simply a very soothing kit, arsenic opposed to nan aggregate vibrant keeper strips, which powerfully propose attendance astatine nan Holi festival. The 3rd kit will beryllium a overmuch much hangover-friendly black pinch golden trim.
Chelsea
Dolly Parton erstwhile described her style arsenic “costing a batch of money to look this cheap”; and it has to beryllium said that nan wealthier bequest clubs often look to travel nan aforesaid mantra. But Chelsea, celebrating their 120th anniversary, person scrubbed up good – if a small blandly – for nan caller season. Nike’s trading spiel is that nan jersey’s (extremely) subtle shape “embodies nan youthful tone that has shaped westbound London”. Reggie Walsh – nan club’s existent 16-year-old squad personnel – will beryllium pleased. They besides managed to get Suggs successful nan promo video. Madness.
The kit is nan accustomed practice colour of acheronian blue, but has reddish and achromatic underarm inserts successful a modern twist. The garment will besides boast a golden Club World Cup winners’ badge. As successful caller seasons, a front-of-shirt sponsor is absent. The nine is holding out for a lucrative semipermanent woody – though not signing a short 1 successful nan meantime does not look to make a monolithic magnitude of business sense, IMHO. Shirts do look truthful overmuch amended without giant, garish logos though – particularly erstwhile nan logos are those of gambling companies. The location keeper garment comes successful black, and nan distant is green.
The outfield distant portion is overmuch much interesting. Officially successful nan colours of “Phantom” (that’s achromatic to you and me), and “Galactic Jade” (otherwise known arsenic green) and reddish (red), nan creation is simply a motion to nan club’s 1974-75 Magnificent Magyars-era away look. There are besides immoderate centralised pinstripes to adhd flair. The 3rd kit is yet to beryllium released, but is rumoured to characteristic nan 1990s nine crest.
Crystal Palace
The Italian marque Macron is again producing nan Eagles’ fits. The home, of course, features nan classical red-and-blue vertical stripes, but this clip nan stripes see achromatic bands successful betwixt them for a refined feel. The cuffs are besides achromatic – arsenic are nan sleek enarthrosis panels. It is simply a prestigious kit; acold nicer than last season’s “experimental” effort which looked for each nan world for illustration an 80s pub carpet. The keeper kit is simply a ray green.
The distant kit, complete pinch Mandarin collar, is simply a bold, golden affair to observe nan club’s jubilant 2025 FA Cup win. The PR group are calling it nan “Golden Eagle” kit, which is simply a pun I tin 100% get behind. No update, astatine nan clip of writing, connected nan 3rd look.
Everton
Despite nan Toffees finishing unexpectedly alternatively good past play (given nan inauspicious start, anyway); being reunited pinch beloved head David Moyes; and moving into a marque caller stadium, nan nine has struggled to secure value additions during nan transportation window. But should they materialise, nan caller signings will person nan privilege of wearing an charismatic and intelligent Castore strip.
Both nan assemblage and sleeve of nan location garment – successful a acquainted Everton bluish – characteristic a salient activity shape to correspond nan River Mersey and nan club’s caller waterfront ground. The socks, paired pinch achromatic shorts, showcase nan silhouette of section landmark, Prince Rupert’s Tower (also an integral portion of nan nine crest).
The away strip is simply a ray yellowish for garment and socks, pinch bluish shorts. The cuff features a creation that mirrors nan railway statement which utilized to service Liverpool’s docklands. The 3rd kit is rumoured to person a achromatic guidelines and Prince Rupert’s Tower connected nan thorax alternatively of nan club’s afloat badge. Meanwhile, Jordan Pickford will either beryllium successful a greenish jacquard number (home) aliases achromatic (away).
Fulham
Fulham person announced their “clean and contemporary” 2025-26 location strip; and cleanable and modern is an meticulous explanation of nan v-necked, zero-red, all-white fresh (with piping, Adidas logo, and nan brand’s celebrated stripes connected nan enarthrosis each successful black). The aesthetically agreeable location jersey besides features a rubber emblem of Craven Cottage balcony’s wrought ironwork. Compensating for nan white-domination of nan outfield look, nan keeper will deterioration all reddish pinch metallic detail.
The distant portion is besides a looker, and heavy reminiscent of nan club’s 1999-20 lime greenish distant threads. It shows disconnected an oversized retro collar and nan nine crest of nan aforesaid era. Back successful nan time nan nine sponsor was an net work supplier called Demon Internet; a institution which nary longer exists, but turns retired had a very prophetic name. No news yet connected nan 3rd kit.
Leeds United
The Leeds Adidas-made location kit stays accepted pinch nan main colourway of white, blue, and yellow. But, accordant pinch a celebrated conception successful kit creation this year, location is simply a tiny shape inspired by nan mosaic tile of nan Lowfields Tunnel – nan way Whites fans often return to Elland Road – which adds pizzaz to what is different a elemental but gratifyingly polished, charismatic look for nan club’s return to nan apical tier.
The away strip is predominantly bluish pinch aggregate yellowish touches, including an all-yellow twist connected sponsor Red Bull’s logo. The goalkeeper kits are successful a lighter bluish (home) and orangish (away), arsenic good arsenic deep purple. The third kit is simply a fewer alcopops down; a dizzying, chaotic mishmash of nan accepted 3 colours. But I alternatively for illustration it; it is everything but dull.
Liverpool
Liverpool commencement their play dealing pinch a maelstrom of emotions. There is nan triumph of past season’s title triumph and plentifulness of breathtaking caller faces – Florian Wirtz and Jeremie Frimpong among them. But location is calamity too: nan death of Diego Jota, arsenic good arsenic the incident astatine nan title parade that near scores of fans injured.
Joining Wirtz et al is different summation to nan club: Adidas. The marque has signed a 10-year deal pinch nan nine aft Liverpool ended their five-year Nike stint. And a marque responsible for immoderate of nan club’s astir iconic strips has deed nan crushed running: nan location outfit is an all-red matter (officially “Strawberry Red”) pinch a achromatic crewneck collar and cuff. The simplified Liver Bird emblem remains alternatively of nan afloat crest (which personally I wish would make a comeback …)
The distant effort is besides beautiful: an off-white jersey complemented by reddish and acheronian greenish accents. The garment is paired pinch a prime of either a achromatic short and achromatic sock, aliases nan reverse. Meanwhile, nan third kit is simply a mint green, which calls to mind nan early 90s distant drip.
Manchester City
Well done to Puma, who person designed a beautiful location azygous here. It is nan modular entity bluish (with navy bluish accents), but a sash features for nan first clip connected a City location garment (it has been a predominant distant creation element). The collar shadiness is nan aforesaid arsenic nan body, creating a clean, soft aesthetic.
The away kit is an all-black number referencing nan club’s earliest known strip. Either that aliases they are going done their Johnny Cash era/a terrible depression. It is dashing, though, and if 1 were to effort to participate a Michelin-starred edifice successful a footie top, this is nan 1 I would astir apt spell for (see also: a funeral). The third kit is causing rather nan guidance online – nary of it good. The neon greenish accents are proving particularly unpopular, but for my money* nan raindrops-inspired main creation connected a drizzly-grey jersey for a nine located successful nan soggy north-west is simply a changeable of genius. LS Lowry would beryllium proud. The goalie kits are disposable successful galore large colourways, including fuchsia.
*But not virtually because YNWA.
Manchester United
The Red Devils person been promoting their caller location portion pinch nan strapline: “United, wherever we go.” Bold, fixed that nan nine has 5 players hankering for a move, each of whom are only allowed to train astatine Carrington aft nan remainder of nan squad has gone home.
The Adidas kit ostensibly pays homage to Old Trafford – a somewhat overseas determination now that Jim Ratcliffe has announced nan 115-year-old stadium is to beryllium replaced pinch a Norman Foster-designed behemoth (currently assigned nan Ronseal-esque sanction of “New Trafford”). The backmost of nan collar sounds “Theatre of Dreams” – if nan dream is to decorativeness 15th – while nan sleeve incorporates an “abstract” shape referencing nan stadium. After adjacent inspection, I tin study that this is simply a very, very absurd reference indeed.
The away kit is achromatic pinch plum accents and a lavender snowflake motif inspired by nan 1990-92 strip. The colour strategy brings to mind nan Jenny Joseph couplet: “When I americium aged / I shall deterioration purple”; conscionable a thought successful lawsuit nan 40-year-old Cristiano Ronaldo fancies a hat-trick of United stretches. The 3rd kit is nan champion of nan three; a achromatic and yellowish portion reminiscent of nan 1993-94 distant kit.
Newcastle United
Despite nan Magpies’ highly feelgood Carabao Cup win past play – marking a first home triumph successful 70 years for this storied and well-loved nine – it still pains maine somewhat to compliment a squad majority-owned by a authorities whose top hits see dismemberment by bone-saw.
But kit shaper Adidas continues its (for nan astir part) bully summertime tally here. Clubs pinch accepted monochrome colours tin sometimes struggle to separate themselves, but Adidas has introduced a serrated separator to those classic, heavy achromatic stripes. The separator shape is officially known arsenic Shepherds’ plaid, though it really reminds maine of frits (those small achromatic dots astatine nan bottommost of windscreens). Other elements see bluish piping and an “HOWAY THE LADS” inscription connected nan backmost of nan collar.
The away kit is not arsenic overmuch reminiscent of a Saudi nationalist squad kit arsenic could rather virtually beryllium a Saudi nationalist squad kit of before. The third kit, successful burnt orangish and blue, is simply a nosy number pinch a stitched crest; inspired by that incredible precocious 90s distant piece. It has nan Adidas trefoil logo to maximise nan retro feel. The goalie garms travel successful yellow, blue, purple, and pink, respectively.
Nottingham Forest
Forest’s caller location kit is simply a throwback to its favoured early 90s strip, sharing nan aforesaid polo-style collar and a wide pinstripe body. It is an highly prestigious matter from Adidas, pinch a bully added item being nan besides 90s-inspired shield crest. The keeper will wear yellow, orange, aliases blue. When nan club, aft its successful past season, initially released nan caller location garment it was yet to characteristic a beforehand sponsor – and was each nan much handsome for it. But now, conscionable successful clip for nan team’s opening game, it advertises … a betting company. Surprise, surprise.
The away fit is chiefly pick and features a neat detail: a weave replicating nan lace designs nan metropolis is celebrated for. No 3rd kit news astatine nan clip of writing.
Sunderland
Danish marque Hummel often punches supra its weight, and this smart caller effort for Sunderland’s return to nan apical formation is nary different.
But not everybody is happy: nan backmost of nan players’ location garment (but not nan instrumentality replica) is catching flak from supporters for nan number placement – a achromatic sheet has been introduced to abide by Premier League legibility rules. The remainder of nan garment is an elegant creation; a achromatic v-neck pinch bladed bands of nan accepted red-and-white is simply a cardinal characteristic. Also eye-catching is nan crest placement; centrally aligned for nan first clip since nan 1990s. And why shouldn’t nan Black Cats show it disconnected erstwhile it is 1 of nan prettiest around?
In a akin move to Leeds, Sunderland’s snazzy goalie kits allude to nan patterned tiles of a metropolis landmark (in this case, nan Bridge Hotel); while nan gorgeously retro royal-blue away outfield threads are further livened by a chequerboard weave pinch a subtle Roker Beach lighthouse motif. The third kit is an all-black number because: Black Cats, geddit?
Tottenham Hotspur
Spurs’s location kits person been alternatively banal and indistinguishable for a while now (sorry), but Nike has travel up pinch thing a small fresher this clip for nan Europa League holders (although that is nary consolation for nan departing Son). As pinch Sunderland, nan caller Spurs location garment has a centrally aligned marque logo and nine badge. The sleeve and underarm panels incorporated “Iron Ore” arsenic an accent colour (Nike is astatine it again; they are grey), which is simply a departure, and ribbing connected nan assemblage provides texture.
Fans and players will besides beryllium wearing navy shorts pinch achromatic socks. It is decidedly nan club’s slightest insipid location portion for a agelong clip – though it retains a flimsy whiff of nan training ground. More rousing is nan sparkling pink-and purple-gradient pinstripe keeper’s kit.
The Lilywhites spell each achromatic pinch their distant look – a prevalent prime this upcoming season. The Spurs kit successful peculiar reminds 1 of Roger Federer’s iconic 2007 US Open drip. Nike’s blurb describes it arsenic “razor-sharp, engineered for velocity and built for stealth”, which unluckily does sound a batch for illustration nine fable Harry Kane successful his prime. The away keeper’s kit is akin to nan location 1 but successful mint-and-forest green. The third kit is yet to beryllium officially launched, but it looks arsenic though nan agleam yellowish and navy garment will aerial nan beautiful 90s-era crest.
West Ham
Umbro has gone backmost to basics for nan Hammers’ fetching caller location strip. The accepted claret colour is nan mostly presence, but it is nan dapper taping item connected nan ribbed collar and cuff – and discreet underarm bluish inserts (the colour is relegated to a smaller domiciled than usual) – that subtly elevate this minimalist take. The applique afloat nine crest is revived present aft past season’s hideous variety and nan crossed-hammers awesome is besides printed connected nan backmost of nan neck. The socks and shorts are successful white.
The away strip is arsenic bully and calm. Supposedly it is simply a callback to nan 1996-97 distant strip; I would reason that nan telephone is not peculiarly loud. But it is simply a satisfyingly soft, creamy ecru pinch achromatic sleeves and collar. The third kit, pinch a fold-over collar and a striking oversized Hammers logo connected nan breast, is simply a operation of submarine-deep navy arsenic good arsenic gold. Where nan Umbro designers person had their invited sweetener unreserved is pinch nan keeper kits; each of which (in blue, orange, and lilac) has a jaunty enarthrosis and sleeve decoration.
Wolverhampton Wanderers
Wolves’ latest location kit, made by Sudu, schools america connected nan history of Molineux. Before nan tract served arsenic a shot stadium, it was nan location of nan Molineux Pleasure Gardens; a Victorian nationalist parkland pinch amusement offerings emblematic of nan period. The accepted golden jersey features a debossed, ornamental people of swirls and shapes to honour that consciousness of fun. The wide look – from collar to cuff – is influenced by nan club’s 70s threads. The home goalie kit is achromatic and features nan aforesaid print.
The first-choice goalkeeper José Sá will deterioration pink for distant fixtures, while nan outfield players will beryllium hitting nan writer in turquoise; again, rather a celebrated colour for teams this season. This clip nan wide consciousness is 80s-inspired, pinch acheronian greenish (almost black) ribbed collar and cuff. The 3rd kit is yet to beryllium released astatine nan clip of writing.
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