Turkey’s Tourism Revenue Boosted By Shopping And Gastronomy In First Half Of 2025

Published on August 12, 2025 |

During nan first half of 2025, overseas tourer visits to Turkey roseate to 25.53 million, a 2 percent summation compared to nan erstwhile year. In tandem pinch this, overseas tourism gross besides showed immoderate improvement. Though, nan aesculapian tourism which utilized to beryllium a important gross generator for nan state has almost disappeared, while shopping and gastronomy tourism are connected nan rise.

Rising Popularity of Shopping Tourism

One of nan standout sectors successful Turkish tourism successful 2025 is shopping. Foreign visitors person shown accrued spending connected unit items, peculiarly clothing, footwear, and souvenirs. Retail tourism spending surged by one hundred eighty-three dollars million, totalling 3 dollars and seventy-four cents cardinal successful nan first half of nan year. Additionally, nan number of visitors chiefly visiting Turkey for shopping purposes grew by 7 percent, reaching 1.86 cardinal visitors, which now represents 5.6 percent of nan full overseas arrivals, a flimsy summation from 5.4 percent successful 2024.

Gastronomy Tourism: A Significant Growth

Another assemblage showing affirmative momentum is gastronomy. With favourable changes successful nan purchasing powerfulness of overseas visitors driven by rate fluctuations and a alteration successful home ostentation restaurants and cafes successful Turkey person go much attractive. Food and beverage expenditure from overseas visitors roseate by 15 percent, reaching 5 dollars and forty-three cents billion, an summation of six 100 eighty-nine dollars cardinal from 2024. This surge helped gastronomy lend to 21.35 percent of full tourism revenue, up from 20 percent successful 2024.

Turkey’s rich | culinary offerings are becoming an basal portion of nan recreation acquisition for galore world visitors, making gastronomy tourism a cardinal subordinate successful nan country’s wide tourism strategy.

Decline successful Medical Tourism

In opposition to nan affirmative trends successful shopping and gastronomy, Turkey’s aesculapian tourism assemblage has faced setbacks. This sector, which erstwhile saw accelerated maturation owed to services specified arsenic hairsbreadth transplants, cosmetic procedures, and bariatric surgery, knowledgeable a notable decline. Official information indicates a alteration of sixty-eight 1000 aesculapian tourer arrivals, dropping from 8 100 1 1000 successful 2024 to 7 100 thirty-three 1000 successful nan first half of 2025. This driblet contributed to a 2 100 twenty-nine dollars cardinal simplification successful revenue, bringing nan full to 1 dollar and thirty-nine cents billion.

The diminution successful aesculapian tourism has been attributed to information concerns and scandals surrounding diligent deaths, which importantly undermined nan estimation of nan sector. As a result, this displacement successful visitant preferences poses a situation for Turkey’s tourism industry, which must now reside these concerns to reconstruct assurance successful wellness tourism.

Overall Growth successful Tourism Revenue

Despite nan diminution successful aesculapian tourism, Turkey’s tourism manufacture has benefited from nan maturation successful shopping and gastronomy. For nan first half of 2025, nan country’s full tourism gross accrued by 7 percent, reaching twenty-five dollars and forty cents billion. The summation successful unit and food-related expenditures helped offset nan losses incurred successful aesculapian tourism.

The tourism assemblage successful Turkey is adapting to nan changing demands of travellers, pinch a greater attraction connected experiences that harvester shopping and food. However, nan diminution successful aesculapian tourism has highlighted nan request for nan manufacture to rebuild spot successful its wellness services, focusing connected information and value to regain its competitory edge.

Looking Ahead: Adapting to Changing Traveler Preferences

Turkey’s tourism assemblage is balancing nan continued improvement of shopping and gastronomy pinch nan concerns of aesculapian tourism. With expanding world visitors seeking a operation of shopping, sightseeing, and gastronomy, nan state is well-positioned to diversify its offerings and seizure high-value tourists.

The driblet successful aesculapian tourism requires a broad restructuring strategy that focuses connected revamping nan image of nan assemblage and providing safe entree to visitors. This will further consolidate Turkey’s position arsenic a world tourism leader.