Turkey Leverages Popular Turkish Dramas To Promote Tourism Destinations Abroad

Published on August 13, 2025

Turkey is converting its globally acclaimed Turkish dramas into a beardown tourism-boosting tool. Through nan improvement of destination-focused miniseries and strategical campaigns, nan Ministry of Culture and Tourism seeks to beforehand cities specified arsenic Istanbul, Antalya, Bodrum, and Cappadocia to viewers each complete nan world. This move blends taste liking pinch recreation inspiration, associating celebrated intermezo pinch existent exploration.

New Promotional Projects: Istanbul, Antalya, and Beyond

The latest run features “Istanbul My Love”, group to aerial successful countries pinch beardown liking successful Turkish productions, peculiarly successful nan Middle East and Latin America, arsenic portion of nan ministry’s August-October promotional push. A 30-second TV adaptation will besides beryllium broadcast successful prime Gulf states.

Another production, “Antalya Gambit,” targets nan Russian market and will see a short commercialized for Russian television. The shows characteristic celebrated Turkish actors pinch world appeal: Engin Akyürek and Afra Saraçoğlu successful Istanbul My Love, and Meryem Uzerli and Kaan Urgancıoğlu successful Antalya Gambit.

Meanwhile, further campaigns are underway for Marmaris, Bodrum, and nan Mersin-Adana-Hatay route, pinch these films airing connected Russian TV and world integer platforms. Promotional videos for Eastern Anatolia, Ankara, nan Black Sea region, and Cappadocia will proceed online passim 2025, ensuring continuous vulnerability to world audiences.

Global Reach of Turkish Series

Special projects are planned for Bulgaria, Greece, Romania, and nan Netherlands, expanding nan scope of Turkey’s tourism campaigns crossed Europe. By nan extremity of 2025, Turkish TV bid and movie promotions will person a digital beingness successful 72 countries and TV broadcasts successful 29 countries.

Data from nan Ministry shows that from January to June 2025, campaigns crossed 25 films and 74 websites generated 6.7 cardinal impressions and 1.9 cardinal views successful 75 countries. Social media campaigns proceed actively connected GoTürkiye accounts crossed Facebook, Instagram, YouTube, TikTok, and X. The Turkish Ministry of Culture and Tourism is utilizing nan world fame of Turkish TV dramas to pull world visitors, launching destination-themed miniseries connected integer platforms and accepted TV channels successful cardinal markets.

Turkish TV Dramas: A Tourism and Cultural Powerhouse

Turkish dramas are now exported to complete 150 countries, reaching 200 countries erstwhile integer platforms are included. Industry estimates propose one cardinal unsocial viewers worldwide, pinch much than 300 home productions exported successful 2024, generating $500 cardinal successful revenue.

The ministry’s strategy links Turkey’s taste exports pinch tourism promotion, highlighting cities and regions done celebrated storytelling and acquainted on-screen personalities. This attack not only strengthens Turkey’s world media beingness but besides encourages viewers to sojourn nan locations they spot successful their favourite shows, creating a beardown tourism-driven economical impact.

Key Takeaways

• Turkey is leveraging its popular TV dramas to thrust tourism and summation world visibility.
• Campaigns screen awesome tourer destinations: Istanbul, Antalya, Bodrum, Marmaris, Cappadocia, Eastern Anatolia, Ankara, and nan Black Sea region.
• Promotions are progressive crossed digital platforms and TV, reaching billions of impressions and views worldwide.
• The strategy reinforces Turkey’s position arsenic a cultural and tourer hub, linking intermezo exports to economical growth.

Future of Tourism successful Turkey by Promotional Push by Digital Drama

By linking favourite Turkish tv shows to existent locations, Turkey is not only expanding its worldwide taste power but besides fueling real-world tourism description . With advertisements connected TV and online reaching billions, nan federation is efficaciously converting viewers into visitors, solidifying its position arsenic a destination to sojourn while bolstering its system done innovative taste marketing.