Tunisia Sees Rise In Chinese Tourists, Direct Flights Key To Sustaining Growth

Published on August 27, 2025

Tunisia, August 27, 2025 – Tunisia is accelerated becoming a basking spot for Chinese vacationers, pinch arrivals up 15.3% during nan first half of 2025 compared to past year. Even without nonstop flights, nan numbers show nan North African country’s rising charm for Chinese circuit groups. Yet manufacture insiders be aware that nan existent roar can’t hap until a non-stop aerial way betwixt Tunisia and China is launched.

Rising Chinese Interest successful Tunisia

Between January and July 2025, astir 24,000 Chinese visitors visited Tunisia, marking a important emergence successful numbers compared to nan erstwhile year. The surge is particularly notable for July 2025, wherever Chinese tourism saw a singular 30.9% summation compared to nan aforesaid period successful 2024. These figures underscore Tunisia’s imaginable arsenic an emerging destination for travelers from China, particularly fixed nan challenges posed by nan absence of a nonstop aerial route.

Anouar Chetoui, nan Tunisian National Tourist Office (ONTT) typical successful Beijing, pointed retired that while Tunisia’s tourism assemblage is thriving, nan deficiency of a nonstop formation relationship from China to Tunisia remains a barrier. Currently, Chinese visitors person to transit done various regions specified arsenic nan Middle East, Turkey, aliases Egypt, starring to longer and much cumbersome journeys. Chetoui stresses that nonstop flights would importantly heighten Tunisia’s position successful nan competitory tourism market.

China’s Growing Interest successful Tunisia

Tunisian tourism officials person noted that China has go 1 of nan cardinal markets driving maturation successful nan country’s tourism sector. As Chinese visitors go much willing successful world travel, Tunisia is steadily gaining traction alongside different world destinations for illustration Canada, France, and Switzerland.

This expanding request is not conscionable a fluke. Tunisia is uniquely positioned to pull Chinese travelers owed to its operation of rich | history, taste significance, and earthy beauty. Tunisia’s well-preserved humanities sites, specified arsenic nan ancient ruins of Carthage, nan Medina successful Tunis, and nan vibrant metropolis of Kairouan, captivate visitors looking to research nan past. Meanwhile, nan Hammamet region is known for its beautiful beaches and luxurious resorts, which entreaty to those seeking relaxation.

Moreover, Tunisia offers unique recreation experiences specified arsenic camel rides successful nan desert, 4×4 excursions, and exploration of accepted Tunisian crafts. Visitors from China bask shopping for high-quality section products for illustration ceramics, carpets, leather goods, and jewelry. Tunisian specialties, specified arsenic oliva lipid and dates, are besides celebrated purchases among Chinese tourists.

Cultural and Historical Appeal for Chinese Travelers

Chinese visitors are peculiarly drawn to Tunisia’s taste heritage. For example, nan humanities metropolis of Carthage, which was erstwhile a ascendant powerfulness successful nan Mediterranean, is simply a favourite among those willing successful ancient history. The Medina of Tunis, a UNESCO World Heritage site, is different awesome tie for those looking to acquisition nan country’s rich | taste atmosphere. The state besides attracts travelers to its scenic coastal towns and luxurious formation resorts for illustration Hammamet and Sousse.

Beyond sightseeing, Chinese visitors are keen to research Tunisia’s culinary delights and return portion successful immersive experiences. From tasting nan renowned Tunisian cuisine to visiting nan picturesque streets of Sidi Bou Said, Tunisia offers a blend of old-world charm and modern luxury that appeals to a assortment of interests.

Challenges and nan Call for Direct Flights

While Tunisia’s tourism from China has shown important progress, recreation experts and officials reason that nan deficiency of nonstop aerial connectivity is simply a awesome hindrance. The absence of a nonstop formation way forces Chinese visitors to transit done aggregate countries, adding clip and complexity to their recreation plans. This rumor has not dampened nan liking successful Tunisia but has restricted nan travel of visitors who would for illustration much convenient, non-stop formation options.

Chetoui highlighted that launching nonstop flights betwixt Tunisia and China, peculiarly betwixt Tunis and Beijing, would further stimulate tourism. Direct aerial routes would not only facilitate recreation but besides position Tunisia arsenic a much charismatic action for Chinese tourists. Air connectivity is simply a captious facet of increasing tourism, particularly for long-haul destinations for illustration Tunisia.

Tunisia-China Diplomatic Relations

Tunisia and China stock a longstanding relationship, which was solidified successful 2025 arsenic they celebrated nan 61st day of negotiated ties. These relations were further strengthened by nan 2024 sojourn of Tunisian President Kais Saied to China. This sojourn was a milestone successful nan countries’ bilateral relations, fostering caller avenues for cooperation, including nan tourism sector. High-level visits, including that of nan Prime Minister and Minister of Tourism, person opened up further opportunities for bilateral agreements and collaboration successful tourism, among different sectors.

Why Chinese Tourists Are Drawn to Tunisia

Tunisia’s increasing fame among Chinese visitors tin beryllium attributed to its unsocial blend of taste heritage, earthy beauty, and escapade tourism. With its affordable prices, luxurious resorts, rich | history, and lukewarm hospitality, Tunisia provides an charismatic replacement to different accepted tourer destinations. The country’s divers offerings cater to various traveler preferences, making it an appealing destination for Chinese visitors looking for a operation of taste exploration and relaxation.

A Bright Future for Tunisian Tourism from China

Growing liking from Chinese visitors is firmly placing Tunisia connected nan radar of nan outbound Chinese recreation market. To person this imaginable into sustained momentum, securing nonstop aerial links betwixt Tunisia and aggregate Chinese cities is essential. Such services would region agelong layovers, simplifying itineraries and encouraging travel. A seamless aerial corridor would elevate Tunisia’s profile, showcasing its ancient ruins, vibrant medinas, and Mediterranean landscapes arsenic nan alluring replacement travelers are searching for. With some nations highlighting nan day of their negotiated relationship, nan sky for nan Tunisian tourism assemblage is agleam and encouraging.