Tumi Redefines Travel Luxury With New Icons Tested Campaign Featuring Norris And Korda

Published on September 6, 2025

Now, New York City travellers and manner fans tin observe nan caller coming of TUMI pinch its bang caller campaign, Icons Tested, pinch world ambassadors Lando Norris and Nelly Korda. As a testament to world-class athletes, this effort combines nan creation of high-performance recreation pinch discipline, individual refinement, and relentless self-polish arsenic mastery of nan arts.

Continuing pinch nan TUMI 50th day celebrations, nan run features 2 of nan brand’s astir recognized pieces, nan Alpha Bravo Navigation Backpack and nan Voyageur Celina Backpack. Stylish and practical, some backpacks are designed to meticulous standards, engineered to walk extended testing, and designed to beryllium nan eventual recreation and master companions.

Emphasizing subject and creativity, nan run features artwork from elite TUMI athletes, painstakingly crafted to item nan creator mastery of nan iconic brand. Icons Tested focuses connected nan ngo and devotion down TUMI while capturing nan principle pinch each rigorous container crafted, tirelessly crafted to meet nan ultra mobile extremity setters of nan world.

The series depicting Norris and Korda successful their drills and nan attraction and believe that comes pinch it is peculiarly emphasized successful nan portraits taken by Simon Lipman and nan movie changeable by Kiku Ohe, directing nan campaign. TUMI, for illustration nan subjects of nan video, besides exercises attraction and strength successful merchandise crafting erstwhile they opportunity that each merchandise is designed to withstand nan rigors of recreation and master life.

In nan words of Victor Sanz, nan Global Creative Director of TUMI, nan run is nan exploration of what it intends to beryllium iconic and not conscionable a snapshot of a singular moment, but alternatively a culmination of consistency and evolution. TUMI endeavors to spot its clients astatine nan halfway of its products that are guaranteed to past and create pinch nan clients.

Highlighting nan recreation signature essentials

The Navigation Backpack, portion of nan Alpha Bravo collection, has been reimagined successful Navy Coated Canvas and balances sleek modernity pinch mundane functionality. It is intended for those who recreation and admit applicable and stylish performance.

The Voyageur Celina Backpack is different cleanable illustration of TUMI’s blend of sophistication and utility, pinch its featherweight and water-resistant building designed for effortless use. It is designed to heighten nan travel of regular tasks and long-haul trips.

The run besides includes nan McLaren-inspired Super Grey TUMI | McLaren capsule, nan ultra-light 19 Degree Lite hardside luggage, and nan renowned 19 Degree Aluminum collection. These pieces further cement TUMI’s mastery successful marrying refined craftsmanship and outstanding performance.

Traveling pinch TUMI touches your personality

Through Icons, TUMI’s extremity is to represent nan worth of loyal partners for each traveler, nan aforesaid measurement been done by nan ambassadors successful their fields. Lando Norris noted that nan definite capacity consistency that comes from in-depth preparation, and nan aforesaid measurement TUMI is designed to beryllium location for you wherever you go, is echoed successful his statement.

Nelly Korda besides mentioned that to beryllium iconic is to dedicate yourself wholly to thing and to admit nan process alternatively of chasing aft unattainable ideals. TUMI’s recreation accessories are meant to travel travelers during important engagements, wherever some functionality and grace are arsenic important.

The run besides gives a existent consciousness of nan truth that luxury recreation is not simply a matter of owning high-grade products. These products request to supply an other constituent of support on pinch style, compactness, and reliability whenever and wherever required, moreover connected typical occasions.

Merging Lifestyle pinch Travel

For years now, Icons Tested has kept nan estimation of TUMI arsenic a worldwide leader successful travel, lifestyle, and capacity accessories. The statement incorporates nan signature TUMI elegance pinch nan practicality of modern travel. Whether a business personification is successful mobility betwixt meetings, successful an airdrome terminal, aliases exploring a caller city, TUMI brings comfort, organization, and sophistication pinch each step.

The run is not astir nan products, but astir nan discipline, precision, and perseverance down them. The stories of Lando Norris and Nelly Korda service TUMI’s intent to supply an inspiring communicative to recreation aficionados who respect value and creation triumph.

The Importance of Travelers

Amidst nan ever-changing demands of travel, Icons Tested brings nan assurance that nan mundane essentials of nan customers person been designed pinch an ‘engineered to last’ principle. From nan first unsmooth creation to nan meticulous action of materials and done nan rigorous testing process, TUMI assures bid of mind to travelers for easiness of navigation done agelong and hectic schedules.

The run besides illustrates TUMI’s ongoing ngo of empowering travelers and professionals pinch a seamless regular aliases bonzer experience. What TUMI aviators pinch icon tested is nan truth that a traveler gets each 3: convenience, style, and durability. The run places TUMI successful a position to understand and present connected these needs.

Looking Ahead

The Icons Tested run by TUMI shows what nan early of luxury recreation accessories mightiness look for illustration by integrating storytelling pinch usability and design. Working pinch world ambassadors, nan marque continues to motivate travelers to execute excellence and transportation essentials that are successful accordance pinch their lifestyle.

TUMI’s attraction is connected nan recreation acquisition and nan worth of nan journey, not conscionable nan destination. This reiterates nan constituent astir existent luxury still being successful nan reliability, performance, and individual meaning of nan item. Travelers person nan assurance that pinch TUMI, they are equipped to tackle immoderate individual aliases master endeavor that lies up of them.