Trump Mocks Jaguar's Rebrand As 'stupid' And 'woke' After Ceo Resigns

Jaguar

Donald Trump has ne'er been 1 to fto his thoughts connected things spell unsaid, truthful erstwhile Jaguar's CEO resigned recently, you knew it would only beryllium a matter of clip earlier he sounded disconnected connected nan British automaker that conscionable went done a hefty makeover. In a Truth Social post, nan President — alternatively of talking astir nan monolithic issues our state faces — decided to springiness his followers his return connected JLR's rebrand and nan thought that its now-former CEO Adrian Mardell near it successful "absolute turmoil" and nan institution was now "in disgrace."

Trump compared JLR's rebrand to nan Diet Eugenics American Eagle jeans commercialized starring Sydney Sweeney. He called it nan "'HOTTEST' advertisement retired location and praised Sweeney aft uncovering retired that she is simply a registered Republican, according to the BBC. 

"On nan different broadside of nan ledger, Jaguar did a stupid, and earnestly WOKE advertisement, THAT IS A TOTAL DISASTER!" Trump posted. "Who wants to bargain a Jaguar aft looking astatine that disgraceful ad."

For those who don't remember, precocious past year, Jaguar rolled retired a caller advertisement showing disconnected its Type 00 conception car, surrounded by a divers group of brightly dressed models. Some braided it arsenic woke and bemoaned nan truth it didn't talk astir Jaguar's practice — a heritage, mind you, that nary 1 apparently cared astir capable to really bargain its cars.

Mardell had been astatine JLR for 35 years, and he was 1 of nan architects of that divisive (read: very cool to group pinch bully taste) rebrand. The Tata-owned automaker says Mardell's status has thing to do pinch nationalist outcry; it had really been planned for immoderate time, according to nan BBC.

He's being replaced by PB Balaji, nan financial main of Tata Motors, who is group to return complete successful November. Balaji is coming successful astatine a important clip for JLR. Jag is getting fresh to motorboat its marque caller all-electric scope sometime successful 2026.

"These 3 years person been a awesome privilege," Mardell said successful a statement. "Together pinch nan unthinkable JLR workforce, we person cemented JLR's position successful nan automotive manufacture during a clip of unthinkable change."

Given nan struggles that even home automakers for illustration Ford are experiencing correct now, arguably President Trump should beryllium spending a spot much clip worrying astir what he's doing to nan automotive manufacture done tariffs and a small little clip worrying astir a niche brand's redesign.